Text/Shore Qing
First, the world's first car company to stop the production of fuel vehicles
On April 3, in time for the Qingming holiday, BYD officially released a blockbuster news - according to the company's strategic development needs, BYD has stopped the production of fuel vehicles since March 2022, and will focus on EV pure electricity and DM plug-in hybrid business in the future.
As soon as this remark came out, it not only caused explosive discussion in the automotive industry, but also instantly rushed to the first place in the Weibo hot search list, and countless officials poured in for a while.
It should be known that new energy is the trend of the times, and gradually stopping the fuel vehicle business and marching into new energy vehicles is the long-term goal of many car companies to write into the development strategy, but the slogan has been shouted for so long, and most car companies have only gradually promoted reform, publicizing that the fuel vehicle business will be completely stopped in 2030 or 2040.
At this time, BYD issued an announcement, claiming that it had completely stopped the production of fuel vehicles in March 2022, becoming the first car company in the world to stop the production of fuel vehicles. The rapid pace of transformation and the decisiveness of change decisions have made many traditional car companies hopeless.
Second, the unique development path, transformation and change advantages
As we all know, compared with other traditional car companies, BYD does have unique multiple advantages on the road of change and transformation.
First of all, although it is a traditional car company, BYD's fuel vehicle sales are not high, it can be said that it has only entered the mainstream from the new energy era, dozens of years ago, because of the Chinese people's distrust of the strength of their own brands, BYD's almost zero publicity, coupled with the three letters of BYD that are spit on, making it not much competitive.
With the call of reform policies, the automobile industry has ushered in the era of new energy. BYD, which once started as a battery, has steadily seized the opportunity of the outlet, and has become a leader in the new energy industry with DM-i hybrid technology, blade battery, Longyan appearance, etc.
Judging from bydir's recent sales data, the cumulative sales of fuel vehicles this year are 5049, while the cumulative sales of new energy vehicles this year are 286329, you know, this year has only passed three months, just one March BYD new energy products sold more than 100,000 vehicles. Previously, there was also relevant news that when the monthly production capacity of DM-i models reached 80,000 and the monthly delivery reached 40,000, BYD would consider completely stopping the production of fuel vehicles.
Therefore, unlike other traditional car companies, BYD wants to cut off the fuel vehicle project as easily as breaking a willow branch, and it will not hurt the bones, nor will it have the distress of large-scale reform of other car companies, and it is reasonable to promote the development of new energy.
Third, a good decision to gain fame and fortune
Although compared with new energy, BYD fuel vehicle sales are not high, but the value of several thousand is still profitable, why does BYD have to cut off the fuel vehicle project?
There are two reasons for this: 1. The name. Completely stop the production of fuel vehicles, become the world's first "crab eating" people, such a "feat" will undoubtedly make BYD in the heat and attention to a new level, from the popularity of Weibo hot search and large and small media have written news, BYD is destined to become the focus of people's discussion in the next few days, in the popularity of a lot of increased.
In addition, BYD's fuel car price has not been high, compared to DM-i entry-level models are around 150,000 yuan, Tang New Energy rushed to the threshold of 300,000 yuan, the price of fuel vehicles below 100,000 did somewhat lower their self-price, when the suspension of fuel vehicles, BYD's entire range of new energy products will enter the situation of 100,000 +, which is conducive to the brand's subsequent upward breakthrough.
2. For profit. The development of new energy vehicles has always been a key project of BYD, and after the fuel vehicle project is stopped, the vacant production capacity and 4S store space will fill in new energy products, which is conducive to further expanding the development of new energy products. 400,000 delayed shipments, where is the energy to take care of fuel vehicles?
In addition, the price of fuel vehicles is about 100,000, DM-i is priced at about 150,000-200,000 yuan, and then there is a Tang new energy impact of 300,000 yuan range, needless to say, we will also understand which model has a higher profitable space, stop the production of fuel vehicles is not to make this money, but to free up idle to achieve greater profits.
Write at the end:
For BYD, the symbolic significance of stopping the production of fuel vehicles is far greater than the actual significance. Whether it is the topic of spreading heat, or improving the height of the brand, it is a good thing to gain fame and fortune, and at the same time, the fuel vehicle is stopped, so that more users turn to the DM-i hybrid model, which also plays a lot of role in promoting the comprehensive layout and development of BYD's new energy products in the future.