Would you rather be a phoenix than a chicken head? I have to say that there are many people who would rather buy a joint venture car with reduced allocation than buy a high-end domestic car account, with the improvement of the layout of independent brands in the low-end and new energy markets, a "Goldbach conjecture" in the automotive industry has once again appeared in front of the world, "choose joint venture or independent brand"?
Different from the "one-sided" at the beginning of the century, the current independent brands seem to have a quite dominant position on the Internet, and many users are calling for support for domestic production on the media platform, and they are eager to label users who do not buy domestic cars as "traitors". But interestingly, according to market research, when the car purchase budget encounters a rich configuration of domestic cars and reduced joint venture cars, the nationals will still choose the latter. This kind of duplicitous behavior, can not help but xiaobian has a curiosity, why domestic cars are so weak?
First of all, putting aside the identity of its own family, the independent brand does have a black history that cannot bear to look at directly, and its development route has a great overlap with other domestic products, yes, it is "plagiarism" and "cottage". At that time, in order to be able to cut the leeks as soon as possible, the exterior design of the independent brand models was basically modified and modified on foreign-funded vehicles, and the "three major pieces" (engine, gearbox, chassis technology) were also copied. In addition, at that time, the atmosphere of learning from "foreign adults" was also pervasive in China, and the models of basic independent brands were to eat people's leftovers.
Of course, if you learn well, users will not be too picky, after all, the people are notoriously "honest". But I am afraid that I am afraid that you "will not even copy the homework", such as a certain Thai next door, which originally relied on the annual sales of more than 300,000 units in the cottage, and the proper "light of domestic goods". However, the frequently exposed quality problems, coupled with the country's emphasis on independent capabilities, have long since withdrawn from the mainstream market (I heard that new energy has recently been engaged in, and the threshold for new energy is low).
Although the current independent brands have long been out of the "low-end plagiarism" stage, the inherent impression does make many users distrust domestic cars in their hearts. Casually interjecting digressions, the current domestic users are indeed not very good at fooling, and the awareness of intellectual property rights has been greatly improved, which also makes domestic users hate "piracy".
In addition to the impression of pulling down the user's support rate for independent brands, technical strength is also an important factor. Just like "where not to hide where", the disadvantages of domestic independent brands in the three major pieces have allowed independent brands to focus more on "face".
BYD's dragon face, Chang'an's butterfly design, the Great Wall Haval's cornice volley design, and this is still a veteran car company, relatively stable. The appearance design of the new domestic forces is even more "imaginative", only if you dare to think of them, you dare to do it. In terms of configuration and intelligence, domestic cars are also pulled to the MAX value, trying to impress the user's heart with configuration.
However, the advantages of appearance and configuration do not cover up the shortcomings of domestic cars in power technology and product quality. Although the men of science and engineering led by the Great Wall and Chery continue to make new progress in quality control and three major pieces. For example, Changan's Blue Whale engine, the self-developed manual transmission and dual-clutch transmission, and the chassis introduced by Geely from Volvo and Lotus Motors.
However, compared with the Japanese and Ashkenazi systems, there is still a huge gap. In the words of netizens, the technology of today's independent brands is barely comparable to the Korean system, but it lags behind the Japanese and German systems. Therefore, the revolution has not yet succeeded, and comrades still need to work hard.
The low credibility and the technical strength of the crotch pull make independent brands have to face the third problem - low retention rate. Compared with the Japanese car that is resistant to manufacturing, the domestic car is a proper crispY ADC, coupled with the low degree of integration of the national into the domestic car, even if the retention rate of the independent brand appears to be "half of the three years", it feels particularly reasonable.
At last:
Combined with the above three points of analysis, presumably many friends have understood why some people would rather buy a joint venture car with reduced allocation than buy a domestic car with rich configuration. It is not that the family does not give strength, and they are afraid of their own brands. Of course, with the transfer of the market to the field of new energy, the disadvantages of independent brands will also be alleviated. At that time, it will be an important opportunity for independent brands to achieve overtaking in curves. Of course, the above premise is that the independent brand is enough to "face". If you dare to play shoddy and treat users as leeks, the ending will continue to repeat itself. Finally, welcome friends to post their views to the message area.