You still remember that some time ago Apple broke the news that a brother Guo Mingxi said that the iPhone SE3 will be cut orders, and the overall production is expected to be about 10 million units less. The reason is actually very simple is that the market downturn plus the iPhone SE3 is not recognized by consumers, but from the current situation, Apple is facing more than just the iPhone SE cutting orders.
A report from the "Fast Technology Official" later on April 4 showed that Apple's mobile phone may cut orders again. The report quoted a report by Loop Capital analyst John Donovan, which showed that Apple would cut production of 9 million iPhones again, with overall capacity cut to between 245 million and 250 million units in 2022. This should refer to the overall shipments of Apple's iPhone in 2022, and there are many reasons why Apple cut orders. The biggest of them is caused by the overall market downturn, and it seems that the smartphone industry is really cold in the world!
The report further states that the iPhone SE3 capacity could remain around 20 million units, 5 million fewer units than the previous one.
It seems that it really responds to the saying "there is a complete egg under the nest", and the overall global market downturn plus the influence of some uncontrollable objective factors. Consumers' demand for mobile phone replacement is declining, and friends who really have a replacement are waiting. Relatively speaking, Apple's life is much stronger than the Android camp, because there is big data that everyone now has the general choice for just changing the machine is the iPhone. This is due to the longer overall life of the iPhone, the ecology of iOS is more stable and healthy, and Apple's post-service is better.
Apple's life is so bad, the Android camp does not have to think about it. Especially for domestic brands, this year is really a cold winter coming, I don't believe you can query the overall data of the domestic market in January and February. Every brand was down sequentially, and overall shipments in the first two months hit an all-time low. This is why the sales of new machines this year are not good, without it everyone has no money, the mobile phone will naturally not be changed.