Last night, BMW Brilliance officially released the domestic X5 through online live broadcasting, and announced its official guidance price. In the end, at a price of 605,000-775,000, the price suspense of the domestic BMW X5 was completely concluded.
As early as before, the price speculation about the domestic BMW X5 can be said to be a variety of opinions, some with the so-called "internal leakage" price to say things, and some based on the previous domestic 3 series, domestic 5 series cases to speculate. In the end, most people think that the starting price of the domestic BMW X5 will be below the threshold of 600,000.
But in fact, everyone guessed wrong. BMW Brilliance finally set the threshold of the domestic BMW X5 at the range of 600,000. And this price is out, which undoubtedly makes those friends who once fantasized about "buying more than 500,000 BMW X5" completely lose hope. This and everyone's expectations, inside and out, easily out of a small hundred thousand.
About this price, objectively speaking, is it expensive? If you ask me, I'll say expensive. Although the minimum entry price of the imported version of the BMW X5 is 699,900, the threshold of the domestic BMW X5 seems to have been lowered by more than 90,000 yuan. But in fact, the current imported version of the X5 entry-level model has a discount of more than 30,000 yuan. And the domestic BMW X5 that has just been listed, it is obviously impossible to want discounts. Spending more than 60,000 yuan to only exchange for parallel assistance, lane departure, road traffic sign recognition and other configurations is obviously not cost-effective. Therefore, if you want to be the first batch of people to "eat crabs", you can only comfort yourself with "buying early and enjoying early".
So, why did BMW Brilliance obviously see everyone's voice, but still failed to set the price at the more than 500,000 that everyone liked? The purpose of this is actually to reserve a certain space for the later price reduction. If BMW Brilliance set the price of the domestic BMW X5 at more than 500,000 at the beginning, it means that its subsequent price can only be firm in accordance with the guidance price. In contrast, it is obviously better to set a high price first, and then discount it later.
And most critically, the first owners can be harvested at the beginning of the listing. This is not only bmw's old way of playing, but also the routine of many luxury brands. For example, the domestic Land Rover Range Rover, which has just completed the replacement, heard that the price increase of the first version will be 500,000, so that the car priced at more than 2 million instantly catches up with Bentley Bentayga. Afraid of something, there are still people who buy. The follow-up heat passed, and then launched the 3.0 V6 version to sell more than 1 million.
So, my opinion is that if you have to buy X5 now, then the domestic version is indeed a better choice. It is said that the imported version will slowly stop production in the future and will not be sold with domestic products, and the current imported version of the model has no discounts except for the entry model. But if you're not in a hurry to use a car or have a limited budget, I suggest you "let the X5 fly for a while" and look at the price after half a year, which won't make you wait for nothing.