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Three 2020 undergraduates designed the most dynamic Asian Games poster: Hello Future

Qianjiang Evening News Hourly News Reporter Cao Linbo/Wen Correspondent Wang Zhenkai/Photo

Yang Sen, Liu Yutong, Guo Junyan, these three young people are all undergraduates in the class of 2020, Yang Sen studied visual communication design at Lu Xun Academy of Fine Arts, Liu Yutong studied digital media art at Lu Xun Academy of Fine Arts, and Guo Junyan is a sophomore undergraduate student majoring in clinical medicine (5+3) of Zhejiang University School of Medicine, not even a design major. However, these three "rookie-level" young people designed the most dynamic poster of the Asian Games.

Yang Sen's hometown is in Hangzhou's bottle kiln town, he and high school classmate Guo Junyan have cooperated before, so Guo Junyan grasped the dynamics of the Hangzhou Asian Games and provided an information basis for their design, and then Yang Sen and Liu Yutong, a classmate he met on the "Little Red Book", were responsible for designing this dynamic poster.

Three 2020 undergraduates designed the most dynamic Asian Games poster: Hello Future

Guo Junyan connected with Yang Sen on the spot

This "Hello Future" is inspired by "Intelligent Spectator", and the blue and white reflect the sense of technology and futurism of the Hangzhou Asian Games respectively. The poster shows the application of AR and VR technology, breaks through the limitations of viewing positions, and uses visual language to show the world "intelligent Asian Games, digital Hangzhou".

Janssen admits that this is the first time they have made this form of dynamic poster: "When the poster was exported, there was a problem with transcoding, and I also went to the relevant software teacher for help, and I knew that it was a mathematical problem." ”

So when they learned that their works stood out among many works and eventually became the poster of the Asian Games, they were very happy, Guo Junyan told the Qianjiang Evening News Hourly News reporter in an interview at the Zijingang Campus of Zhejiang University: "Hearing this news, everyone is very excited, we can participate in the Asian Games in this way, and get official recognition, it is a very happy thing." ”

Three 2020 undergraduates designed the most dynamic Asian Games poster: Hello Future

Guo Junyan with their works

This article is the original work of Qianjiang Evening News, without permission, it is forbidden to reprint, copy, excerpt, rewrite and carry out network dissemination of all works of copyright use, otherwise this newspaper will follow judicial channels to pursue the legal responsibility of the infringer.

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