In recent days, following the death of Thor Hi· After X Oil-Electric Hybrid (HEV), Thor Hi · X Super Electromix (PHEV) was officially released. The first model to carry Thor Hi · X Super Hybrid's new car will be Emgrand L Hi · X, at present, the official is in full swing to promote this new car, the appearance details of the new car, power parameters have been exposed.
Such a fast-paced style of play is very rare in Geely's history, and the official also gave five words for this: "release is mass production". On the one hand, this shows that Geely has long carried out relevant layouts in this field, and the maturity and reliability of this super electromix system have reached a fairly high level, on the other hand, Geely cannot wait.
The golden age of PHEV is here
At the beginning of this year, PHEV became one of the most exposed words in the industry. This "transitional" power system, which was once considered to cope with energy policy and exploit the subsidy loophole, is now a pheasant turning into a phoenix through technical iteration, and a shotgun has been replaced by a cannon.
At a time when pure electric vehicles (BEVs) are popular, with the launch of BYD's first-hand DM-i, the sales growth of PHEV models has begun to surpass THAT models. And starting this year, after BYD, there are more and more manufacturers who mainly promote PHEV, geely's Thor Hi · X Super Mix, Chang'an's Blue Whale iDD, Great Wall's Lemon DHT, Chery's Kunpeng DHT, Trumpchi GMC2.0, Dongfeng Mach Hybrid DHT and so on have sprung up.
The data speaks for itself. For example, in October last year, the year-on-year growth rate of PHEV models exceeded that of BEV models for the first time, and then it was out of control, and the gap between the two was rapidly widened. In February this year, the year-on-year growth rate of PHEV models has reached twice that of BEV models; from January to February, the former increased by 251.1% and the latter was 138%, a significant gap.
Although the cumulative sales of PHEV models are now inferior to those of BEV models, their market ownership is rapidly increasing at a level visible to the naked eye. No one can deny that if this trend continues to develop, it is only a matter of time before THE PHEV model surpasses the BEV model in terms of sales, and there is a great opportunity for the PHEV model to replace the BEV model as the protagonist of the new energy market.
There are also good reasons to make such a judgment. First, the battery capacity of the new generation of PHEV models is larger, the pure electric mileage has been significantly improved, and it can easily cope with the daily commuting needs of the city, such as Thor Hi · X super electric mix, pure electric endurance of 100km+, can cover the vast majority of people's daily commuting range. The second is that the fuel consumption is also economical under the state of power loss, emgrand L Hi · X officially claimed that the fuel consumption reached 3.8L. Third, the power is not weak, Emgrand L Hi · X's official Zero Hundred Acceleration score has gone into 7 seconds.
Based on the above three points, the current PHEV model has obviously become a complete body of "both energy and ability", not only the consumer's sense of experience is full, but also the heart is like a mirror, and the hot sales of BYD DM-i models prove this. Not to mention, now that oil prices are high, BEV models are generally rising, and the golden age of PHEV has arrived.
DM-i's true matchmaking opponent
PhEV is an opportunity that cannot be missed and will not come again, geely naturally has insight. However, at present, BYD is a big company in the PHEV market. According to the data, from January to February this year, the top three PHEV sales rankings are BYD, namely Qin PLUS DM-i, Song PLUS DM-i and Tang DM-i.
Among them, Qin PLUS DM-i is undoubtedly a hero who helped BYD develop the PHEV market, which can be confirmed by the sales data and terminal feedback. It sold more than 190,000 vehicles in 2021, with a single-month best of more than 25,000 vehicles, and even replaced Geely's Emgrand sedan as a frequent visitor on China's top 10 car sales list.
It can be seen that Geely took the lead in bringing the Thor God Hi · X super mix applied to emgrand L, is also very targeted. On the one hand, in order to regain its own market honor, re-enter the TOP10. Emgrand L Hi· on the other hand The market involved in X is actually the most core market (100,000-150,000 yuan), once Emgrand L Hi · X can gain a foothold in this market, then it is possible to replicate what happened to BYD.
At the same time, Geely's product layout covers a wide range, with its "architecture car" advantages and advancedness, Thor Hi · X super mixing can also be quickly and mass-popularized. This is also why at the recent performance conference, Geely announced on the spot that it will launch more than 8 hybrid models this year, of which more than 5 are equipped with Thor Hi · X Super Hybrid PHEV model.
Therefore, in terms of product layout scale and release speed, BYD DM-i's true counterpart is actually only Geely, and other brands cannot put pressure on BYD in these two dimensions in the short term.
But then again, there will be no fierce competition between PHEV models at present, and they are directly facing competitors, one is a traditional fuel vehicle, and the other is a BEV model that wants to subvert the fuel vehicle market.
The undertone of "super electric mix"
Recently, a news suspected of coming from BYD's internal meeting minutes shows that in BYD's undelivered large number of orders, the ratio of DM-i and EV is 3:1, that is, most consumers choose the former between PHEV and BEV, so as stated above, the same level of BEV is actually not too much of a threat to PHEV.
What about traditional fuel vehicles? As far as the current car purchase policies of most cities are concerned, PHEV's single green card and subsidy policies are enough to affect consumers' car purchase decisions, not to mention that the current PHEV has greatly surpassed the traditional fuel vehicles of the same level in terms of economy, smoothness, tranquility and power performance.
Named after the auspicious thunder god Hi X "Super Mix" for example. First of all, the pure electric mileage of the PHEV models equipped with this system exceeds 100km, up to 200km, and supports 60kW fast charging technology, which can be charged 80% in 30 minutes, saving money and time.
Secondly, Thor Hi · X "Super Electric Hybrid" uses a high-performance electric drive system with dual or even three motors to support ejection start-up, such as Emgrand Hi · X's 100 km/h acceleration can be achieved to 6.9s, which can be said to be full of power.
Secondly, Thor Hi · X "Super Mix" matching DHT is the world's original "three-speed electric drive DHT Pro", which can achieve better fuel economy. Or is it based on Emgrand L Hi · X "super mixed" car as an example, the loss of power fuel consumption as low as 3.8L, the comprehensive limit endurance of 1300km +, to achieve "fuel saving and power saving".
Finally, Thor Hi · X "Super Hybrid" also supports power domain FOTA. With FOTA, subsequent PHEV models equipped with this system can realize self-learning, adaptive, self-adjusting intelligent energy management, and provide up to 20 intelligent working modes of sensorless switching.
Kanche said:
Remember that when the PHEV model first entered the market, the company advertised that this model can achieve pure electricity in the city, long-distance hybridization, so that consumers can enjoy the double happiness of BEV and HEV, but because of the limitations of technology at that time, the early PHEV is not only more expensive, the experience is not outstanding.
However, as PHEV enters the 2.0 era, the upgrade of technology has finally enabled it to achieve its original commitment, coupled with the intervention of a large number of independent brands, the price has also been similar to that of traditional fuel vehicles of the same level, which is the so-called "same price of oil and electricity". The hot sales of BYD DM-i stem from this, and consumers who have tried it will basically not consider the same level of traditional fuel vehicles, let alone consider the same level of BEV. Believe in the auspicious god of thunder, Hi · X Super Mix can also bring consumers the same feeling.