As the product classification in the automotive market becomes more and more accurate, the demand in the B+ market is also expanding, as the flagship product of FAW Toyota, the Asian Dragon is one of the models that "call the wind and rain" in this field. Since its initial listing in 2019, Asia Dragon has attracted much attention, creating a benchmark market performance with an uncompromising elite atmosphere.
Today, in the face of the rapid growth of the new generation of elites and the upgrading of consumer demand, FAW Toyota has learned from the experience of three years of B+ level battlefield battles, and has given birth to a cutting-edge car that understands Chinese users better with a more advanced attitude of quality and more scientific and technological sense.
On March 30, FAW Toyota's flagship TNGA sedan, the new Asia Dragon, was officially launched. The new Asia Dragon offers three powertrains, a total of nine models, priced from 199,800 yuan to 279,800 yuan. In addition, in order to allow more young and up-and-coming people to enjoy the quality experience of new cars, FAW Toyota has also carefully prepared "six exclusive Zhimei luxury packages" to help the beginning of a better life.
In order to better present the new significance of the new Asian Dragon, FAW Toyota brought users a "press conference hidden in the art museum" through the wonderful linkage of six scenes. This creative exhibition of "wisdom and beauty", with virtual reality technology and real-life shooting, brings a unique immersive experience to the audience, and also opens the prelude to a new wave of FAW Toyota's marketing, perfectly interpreting faw Toyota's brand spirit of innovation and change and bold breakthroughs.
The name inspiration for the Asian dragon is actually derived from the "King Arthur" of European mythology, marking its noble status, while AVALON is a legendary beautiful island, symbolizing Toyota's ingenuity and ingenuity in products. As its name suggests, the Asian dragon has pursued the path of evolution and achieved a brave exclusivity that is loyal to itself.
The evolution of the Asian dragon revolves around the category of understanding Chinese users better, and the most intuitive embodiment is in the direction of design, security and intelligence. As we all know, the new era elite is picky about the taste of design, in order to better meet their diversified aesthetics, the front grille of the new Asian dragon is more three-dimensional, and offers two different styles. The elegant high-brightness modular grille and the low-lying visual sense of dot matrix mesh grille are full of visual tension, showing the deep insight into user preferences in the B+ market.
Based on the "big appetite" of the elite in the new era for smart life experience, the new Asian Dragon has also focused on upgrading the technology configuration. The three-screen linkage composed of 10.1-inch multimedia screen, 12.3-inch full LCD instrument, and 10-inch HUD head-up display is more attractive for science and technology; the new Toyota Connect Toyota Zhixing interconnection system is added to the whole series, so that the elite of the new era can achieve remote control of the vehicle, and give people intimate convenience with science and technology.
The new Asian Dragon series is also equipped with a new generation of Toyota Safety Sense, which ensures that "entry is high matching" in the field of security, creating a full-range and reassuring driving experience for the elite of the new era. In addition, the new Asia Dragon also adds smart key, wireless charging, full LCD meter and other configurations. In terms of the richness of product content, the value model of the B+ Class has been reshaped.
At the same time as Zhimei upgrades, the new Asian Dragon also inherits the excellent genes of the previous generation of products. Thanks to the advantages of the TNGA architecture, the new Asian Dragon has effectively reduced its center of gravity, making the body shape more aerodynamic and achieving more stable handling, and a variety of Toyota's global powertrain has given the new Asian Dragon a more balanced power and fuel economy, demonstrating the strength of the product of excellence.
Looking back at the whole year of 2021, FAW Toyota achieved a satisfactory answer with total sales of more than 860,000 vehicles, and Asia Dragon, as the flagship sedan of FAW Toyota, sold an average of more than 10,000 units per month, ranking first in the sales echelon of the same level, playing the "crossfire" of FAW Toyota brand height and sales support. By the end of 2021, the cumulative sales volume of Asia Dragon in the global market has reached 2.05 million vehicles, which has won the unanimous recognition of users at home and abroad, which is the endorsement of FAW Toyota's high-quality products and the signal source for FAW Toyota's rapid development.
After 19 years of hard work, FAW Toyota's growth has always been closely linked to the development of the times, focusing on 2022, FAW Toyota has anchored the grand goal of "annual sales of one million and accumulation of more than 10 million". After three years of fighting in the B+ market, the new Asian Dragon vows to be a "treasure" that understands China better, further realizes the reshaping and transcendence of brand value, and provides the driving force for the brand to move upwards.