On the evening of March 29, Zhiji Automobile announced the price of Zhiji L7 at the media communication meeting, and the pro version of the first model was priced at 408,800 yuan, and it is scheduled to be officially delivered at the end of April. In addition, Zhiji Automobile also officially opened the locking link for A-round users and angel wheel users.
Liu Tao, CEO of Zhiji Automobile, stressed at this communication meeting that "driving control" is the first choice of brand positioning at the beginning of Zhiji brand project.
Just like Tesla's brand appeal and Weilai Automobile's service system strength, the unique positioning of the ideal body size, Zhiji Automobile must establish its own uniqueness in the high-end pure electric market.
It is understood that when the L7 was developed, the product defined three highlights, including "supercar performance", "stunning appearance" and "most human-like intelligent driving". Among them, "supercar performance" is in the first place: supercar is not only fast, but also handling performance, the so-called chassis and tuning.
It can be seen that this positioning of Zhiji is largely due to the new accelerated drive experience brought about in the era of electrification, while using maneuverability to create a new dislocation competition.
How to bring "easy to use, easy to control, open" super sense of driving control? The answer of the Zhiji L7 is to "die" with technology.
It is understood that the chassis of Zhiji L7 Pro adopts the "electrified four-wheel vector drive" technology, the rear wheel can achieve a two-way total of 12 ° super turning angle, the minimum turning radius of the vehicle is only 5.4m, and the driving curve is more than enough.
In order to achieve the ultimate driving control, the Zhiji L7 cooperated with the williams forward-looking engineering team, the world's top team in automobile performance tuning, and spent a year testing and tuning the Zhiji L7 in front and rear rounds, more than 100 chassis indicators and software parameters at the Millbrook Proving Ground in the United Kingdom.
In terms of battery structure, Zhiji independently designs the industry's first mass-produced horizontal battery cell solution, spends a lot of money to overcome the cooling system layout problems, and reduces the center of gravity of the vehicle under the premise of ensuring conventional ground clearance, so that the high-speed driving stability of Zhiji L7 Pro is better.
In addition to driving control, the Zhiji L7 Pro has many highlights. For example, the exterior design adopts a more powerful swooping nose and streamlined body design, matching the "executive-grade" body length of 5098mm, the low center of gravity of 490mm and the wide shoulder line design above the wheel arch to create a low-lying coupe style. As a medium and large car, its wind resistance coefficient is only 0.21Cd.
In terms of vehicle interconnection, it is equipped with Qualcomm 8155 chip and three-screen integrated linkage design, which can be set to supercar mode, pet mode, nap mode and locker room mode, including the configuration of the car screen, air conditioning, audio, and seats, which will be adjusted according to the current use scenario.
In terms of driving assistance, it has 12 ultrasonic radars + 11 high-definition perception cameras + 5 millimeter wave radars and 2 high-precision positioning units, and the chips are provided by Nvidia.
In addition, the new car also adopts a smart lighting system composed of "DLP +ISC", which supports personalized light language such as custom text and patterns.
Since the establishment of Zhiji Automobile on November 25, 2010, the company, which was jointly built by SAIC Motor, Zhangjiang Hi-Tech and Alibaba Group, has attracted much attention.
As a late entrant, Zhiji L7 is now bound to face many competitors in the market, in addition to new forces such as Tesla and Wei Xiaoli, but also face the impact of the transformation of traditional car companies.
From the price point of view alone, as the first flagship model of Zhiji Automobile, the L7Pro is priced at 408,800 yuan, which is comparable to the mainstream fuel luxury brand, and also exceeds the average price of the three giants of the new car manufacturing "Wei Xiaoli". As for whether the Zhiji brand can currently support this price, it is actually questionable.
According to Liu Tao, CEO of Zhiji Automobile, Zhiji will sink its products after that, but the price will not be less than 200,000, focusing on the high-end market, and SAIC Has laid out R cars to take into account the low-end market.
After two years of polishing, Zhiji L7 is about to face a big test in the market after delivery, and whether this sincere product can be recognized by the market is worth looking forward to.