Carry forward traditional culture and inherit the essence of skills. In the country of Tianfu, which has a profound cultural and artistic heritage, many craftsmen and brands have worked hard for traditional skills such as Shu embroidery, woodblock prints, bamboo weaving, etc., to show the beauty of intangible cultural heritage culture and art in front of the world.
"Tianfu Vegetable Oil" with a history of ancient method of pressing and the national intangible cultural heritage "Liu's Bamboo Weaving" recently launched the intangible cultural and creative product "Tianfu Vegetable Oil Sichuan Bamboo Characteristic Multi-functional Oil Splitter". The collision of two skills with Chinese characteristics and Sichuan characteristics has further enhanced the traditional art aesthetics and the brand influence of Sichuan's high-quality agricultural products.
Fusion of skills
Let modern life also be full of "intangible cultural heritage" beauty
Modern people's lives are always in the pursuit of more efficient and convenient, especially in the choice of use of daily necessities, they will pay more attention to this.
"Tianfu Vegetable Oil" and "Liu's Bamboo Weaving" joined hands to invite Liu Jiafeng, the founder of Chinese porcelain tire bamboo weaving double-sided weaving, the first long volume of bamboo weaving Fuchun Mountain Jutu bamboo weaver, the master of Chinese arts and crafts, the inheritor of national intangible cultural heritage, and the founder of "Liu's Bamboo Weaving", to launch the "Tianfu Vegetable Oil Chuan Bamboo Characteristic Multifunctional Oil Dispenser". This oil separator is lightweight and handy, allowing people to avoid the trouble of holding a large oil drum to pour oil when stir-frying, and also perfectly solve the problem of oil leakage and no flow. The bottle will not become sticky due to oil stains, which makes people feel better when cooking.
In addition to being simple and easy to use, the design of the oil separator is also very simple and beautiful. Bamboo wire delicate fit glass, appearance and various environments are very versatile. It can also be used for life scenes such as cold water bottles and flower utensils, making life more ritualistic and full of the beauty of "intangible cultural heritage".
Bamboo wire weaving
Add natural beauty to the simple "oil splitter"
Sichuan is rich in bamboo, and the Shu people use their wisdom to process and create according to the type of bamboo. Bamboo weaving is one of the most representative artistic creations. As one of the first batch of national intangible cultural heritage and an important cultural and regional business card in the mainland, "Liu's Bamboo Weaving" selects high-quality bamboo as raw materials, flips up and down on the fingertips, and weaves a variety of lifelike pictures, which is breathtaking and unique in the art of bamboo weaving in the mainland.
"Liu's Bamboo Weaving" has won various gold medals at home and abroad more than 60 times, and has also been certified by UNESCO as "World Outstanding Handicrafts". Its product series includes various daily necessities such as bamboo tea ceremony utensils, flower ceremony utensils, incense utensils, etc., as well as various collections such as bamboo calligraphy and painting, cultural play, etc., which combine bamboo culture with various cultures, and integrate ornamentation and practicality.
From intangible cultural heritage to Sichuan agricultural products, the "Liu's Bamboo Weaving" cross-border and "Tianfu Vegetable Oil" jointly launched cultural and creative products to innovate and help Sichuan modern agriculture "10+3" industrial system construction and brand promotion.
Good conscience oil
Making life more "organic beauty"
"Tianfu Vegetable Oil" raw materials are high-quality, green and organic, nutritious and healthy, unique flavor, and have continuously won the honorary title of "China Grain and Oil Influential Public Brand". As a regional public brand of grain and oil at the provincial level in Sichuan, "Tianfu Vegetable Oil" has become a beautiful new business card for Sichuan's high-quality agricultural products. At the same time, the "Tianfu Vegetable Oil" project will continue to exert efforts in five major aspects, including brand planning and optimization design, brand marketing activities, "Tianfu Vegetable Oil" into the Hongqi Supermarket Project, traditional media publicity, and new media operation and promotion.
This time, "Tianfu Vegetable Oil" and "Liu's Bamboo Weaving" jointly launched the "Tianfu Vegetable Oil Sichuan Bamboo Characteristic Multi-functional Oil Distributor", which is a new scene to unlock and enhance the influence and reputation of "Tianfu Vegetable Oil", making the cultural heritage of "Tianfu Vegetable Oil" deeper, showing its fresh vitality and creativity.
In fact, in the in-depth promotion of the "Tianfu Vegetable Oil" action, its brand building has never stopped. Since 2022, Tianfu Vegetable Oil has continued to promote public brands in an all-round and multi-dimensional manner, and promoted the high-quality development of the "Sichuan Grain and Oil" industry, including holding the "Hometown Cuisine, Hometown Dialect, Home Taste" 2022 Tianfu Vegetable Oil Most Beautiful Hometown Cuisine Selection and Food Wish List Release Activity, and jointly launching intangible cultural and creative products with "Liu's Bamboo Weaving". Solidly and steadily on the road of development, we will get better and better.
"The 'Tianfu Vegetable Oil' campaign will strive to go to a new level!" According to the relevant person in charge of the Sichuan Provincial Grain and Material Reserve Bureau, in the future, Sichuan will continue to follow the requirements of the "Tianfu Vegetable Oil" three-year action plan, with the goal of ensuring the security of national oil supply, and the high-quality development of the rapeseed industry as the main line.