Electrification is nothing new, and it is not fresh enough not to transform electrification. Obviously, even Rolls-Royce can't escape this wave. Recently, according to overseas media reports, the rolls-royce Phantom and The Shadow models will be officially discontinued in 2023, and there will be no replacement products at that time. The gap left in the market will be filled by the Shining Pure Electric Sports Car, which is also its first pure electric coupe, and the new car is expected to be launched in the fourth quarter of 2023.
Back in 2021, the Phantom and Shadow models have been withdrawn from their U.S. product lines. At the same time, Rolls-Royce will no longer be engaged in the production and sales of models with internal combustion engines from 2030, and will electrify all its models.
As its two two-door sports cars, The Phantom and the Shadow have always been the favorites of many local players. Among them, the Phantom is a hard-top ultra-luxury coupe with a domestic price of 5.05 million-5.9 million, and the Shadow is a convertible ultra-luxury coupe with a domestic price of 5.2 million-6.2 million. The release of the suspension of production also marks that these two classic models will officially withdraw from the historical stage in the near future.
That is to say, the Shining that locates a pure electric sports car will be the only two-door coupe after Rolls-Royce. If you are a rolls-Royce fan, you can be prepared to know in advance.
As a symbol of the brand's transformation and electrification, the Shining still retains rolls-Royce's classic "Parthenon" straight waterfall grille, and the iconic liftable and celebratory goddess is not absent.
The previous road test spy photos can be seen that the side of the vehicle is still a classic sneakback two-door coupe design style, and the through-line waist line is more slender and atmospheric.
Powered by or will share the BMW iX M60's electric drive system, it will be equipped with dual electric motors as well as four-wheel drive, with a total output of more than 600 horsepower. It is expected to accelerate within 4 seconds of 100 km/h and have a cruising range of more than 550 km.
In fact, Rolls-Royce has launched two electric vehicles to test the water, but none of them have been mass-produced.
In 2011, Rolls-Royce built the Phantom Experimental Electric based on the Phantom, code-named 102EX. Although the car has legal qualifications on the road, the mileage is too low, the charging time is too long, and it does not enter the market in the end.
In 2016, Rolls-Royce launched its second electric car, the Vision Next 100, code-named 103EX, but with just two seats.
This time, the choice of pure electric coupe Flash as the pioneer of transformation is not only a consideration at the brand level, but also provides consumers with more personalized options. Most of the pure electric models launched by existing ultra-luxury brands are mainly SUVs, such as Lamborghini Urus. In contrast, the coupe will open a different consumption password.
According to the data, in 2021, Rolls-Royce delivered a total of 5586 vehicles, an increase of 49% over the same period in 2020. Sales growth was achieved in all markets. Among them, China, the United States, Asia-Pacific and other global markets have set record for the best sales in history. Among them, Guste and flagship model Phantom are still responsible for brand sales. At that time, the listing of The Shining will also bring a different splash to the electrification market.