As we all know, the positioning of Apple's mobile phone has always been a high-end flagship positioning, while Xiaomi's Redmi has always been a low-end brand mobile phone with the main cost performance, the two brands should have nothing to do with each other, but after Apple launched the iPhoneSE series of mobile phones, the two lines that should have been parallel intersected.
To put it bluntly, these two brands are the king brands in their respective fields, whether it is Apple's new iPhone 13 launched last year, or The Redmi K50 mobile phone launched by Redmi some time ago, they are all glowing in their respective positioning fields. After the release of the iPhone13, it topped China's sales list in the fourth quarter, and the Redmi K50 also broke through the sales mark of 100 million yuan, which is enough to reflect the dominance of the two brands.
Apple may not only be satisfied with grasping the high-end of the digital market, but also want to pocket the low-end market that represents the cost performance in the mobile phone market. Therefore, the iPhone SE series, which focuses on cost performance, has been launched. Such mobile phones are mainly price-performance and Apple brands, and soon occupy a place in the cost-effective market.
Xiaomi may also be in order to get rid of the label of cost performance, want to impact the high-end market of mobile phones, take Redmi as a sub-brand, set up a separate portal, specialize in the cost-effective market, and specialize in researching and launching mobile phone products with both cost performance and high performance.
Compared with the iPhone SE3 and Redmi K50 released by Apple, the two mobile phones that are mainly cost-effective are both mainly cost-effective, so it is worth comparing. Who is the king of the two mobile phones? Let's find out.
In terms of the performance of the mobile phone, the iPhone SE3 is still superior to the iPhone SE3 with the IOS system and A15 chip leaning over, but if you look at the game experience, most people may choose Redmi, which is reflected in the size difference between the two.
For the movie and game experience, it must be the bigger the screen, the better, but Apple's mobile phone is a small screen as a selling point, which will undoubtedly lose a part of the pursuit of game experience fans and daily drama chasing party. Needless to say, Apple's mobile phone is estimated to be very good whether it is used for daily commuting or as a function, but the original selling point in the specific requirements has become an obstacle and is worth scrutinizing.
And does Redmi have any other advantages over Apple's mobile phone? The answer is clearly yes. In addition to the screen size of the Redmi K50, the endurance of the mobile phone and the screen are also incomparable to the iPhone SE3. Probably in order to cater to the feelings of fruit fans, the screen of iPhoneSE3 does not use a full screen, the same as the previous iPhone 6 series, while Redmi uses a comprehensive digging screen, and the sense of experience will undoubtedly be higher.
At the same time, in the endurance of the mobile phone, the Redmi K50 is built into a large-capacity battery of 5500mAh, and it can also support 67w fast charging technology, apple's battery capacity pre-charging speed can only be said to be dwarfed by the current mobile phone.
In terms of mobile phone photography equipment, iPhoneSE3 is equipped with a 12 million pixel lens, but with its own powerful chip process, the camera quality of the mobile phone is still very good. The Redmi K50, meanwhile, is equipped with a 48-megapixel triple camera set. In terms of photography, Redmi's mobile phone is slightly inferior to the iPhone.
Finally, there is the price. As a mobile phone product that focuses on cost performance, and this can be said to be indiscriminate, it is fixed in two to three thousand yuan. But know that Apple is premiumized by its own brand. People will unnaturally think that Apple's products are more valuable and more worth buying, which may also be the effect of Apple's own brand value.
In general, these two mobile phones, in terms of the use of mobile phones, the choice of Redmi may be better, but in terms of the durability and performance of mobile phones, Apple's mobile phones may be better. Both mobile phones can be said to have their own strengths, and the specific choice of which mobile phone is really a matter of opinion.
There is a saying that in the mobile phone market that can now be said to be a hundred flowers, the prosperity and healthy competition of the mobile phone industry are very good for both consumers and manufacturers. Such competition can not only bring consumers more cost-effective and better performance products, but also bring more sales and profits to manufacturers, which can be said to kill two birds with one stone. I hope that consumers can find their own mobile phone products in the process of selection.