Hisense's 200,000th set of fresh air conditioners and brilliant new products rolled off the production line

Qingdao Daily/Guanhai News, March 27 , "Aeration, fresh air, free and deep breathing." At 2:17 p.m. on March 26, in the air-conditioning production workshop of Hisense (Pingdu) Home Appliance Industrial Park, accompanied by the applause full of joyful expectations and the flying of salute flowers, under the joint witness of relevant guests from all walks of life and tens of thousands of "letter powder" online, Hisense's 200,000th set of fresh air conditioners and brilliant new products slowly "stepped" out of the production line... The sky is round, the galaxy is brilliant, the avenue is like a string, the aurora is shining purple, and the high-end milky way color system engraves the oriental philosophical concepts on the textured titanium plate... As soon as the brilliant C200 appeared, it won the hearts of many "family CE0s" across the country with its amazing appearance, and more than 120 "cloud orders" instantly exploded.

Between the key mountains and rivers, indoors can also breathe freely and deeply

In fact, as early as January 10 this year, Hisense fresh air conditioning brilliant C200 met with the world through the Hisense fresh air conditioning deep breathing strategy and new product launch in the way of meta-universe. At this press conference, Hisense Air Conditioning officially proposed the "deep breathing" strategy, and launched new products of deep breathing, net breathing and natural air series air conditioners, and diversified the product layout of fresh air air conditioners. Deep breathing is the flagship series in Hisense fresh air category, focusing on air customization and respiratory health, while net breathing, as a waist series, focuses on air cleanliness. Brilliant C200 belongs to the deep breathing series, its technology development originates from nature, the air conditioner into a combination of health care, intelligence, comfortable experience, purification, convenient home appliances, from the fresh, clean, wind, temperature, humidity five dimensions to create an all-weather natural air "ecological butler", can be described as a key in the landscape, free deep breathing, creating a new era of natural air indoor growth.

One-click linkage, Hisense Fresh Air leads the industry new wind

Guanhai News reporter learned that as a brilliant new product, Hisense air conditioning brilliant C200 is far ahead of similar "fresh air" in many indicators such as appearance and function. For example, the world's first Air-care multi-dimensional air balance system, which can realize a five-dimensional linkage of fresh, clean, wind, temperature and humidity; for example, remote sensing on intelligence, in addition to remote control, can also automatically adjust the corresponding temperature and humidity according to the user's physical condition; such as 180m3/h super fresh air volume, intelligent humidification; and for example, its H11-level HEPA filter is a faithful guardian of fresh air, and the purification efficiency of suspended particulate matter is as high as 99.97%. The removal rate of formaldehyde is as high as 94.42%, and the removal rate of PM2.5 is as high as 99.9%, which can deeply purify the indoor air in the whole region.

"Aeration good fresh air, free deep breathing", this is the value OF Hisense air conditioning brilliant C200, it pays attention to the quality of each air in the room and the health of the consumer himself, with the persistence of breathing fresh air for the user, the in-depth insight of the user and the reverence for science, innovating the new trend of user experience.

So what is the experience of using hisense air conditioner brilliant C200? Image point, it changes the limitations of the traditional air conditioning enclosed space, always filtered and sterilized outdoor air in the mode of "fresh and new" into the room; it integrates the traditional air conditioner, humidifier, dehumidifier, dryer, fan, sterilizer and other functions in one key, can intelligently adjust the corresponding dimensional parameters, can allow every user to enjoy natural and healthy deep breathing; it can remove indoor fumes and odors in the shortest possible time, and can achieve balanced and efficient flood-type temperature and humidity regulation, rather than regional differences...

Has been innovating, Hisense New Wind is now the third generation

"All along, Hisense has always adhered to the technology of enterprises, and constantly promoted the technological innovation of the air conditioning industry, from the frequency conversion expert in 1997, to the first fresh air conditioner in China in 2008, and then two years ago, due to the sudden outbreak of the epidemic, consumers' demand for healthy life is growing, Hisense air conditioner fully rolled out the 'fresh air' matrix, leading the industry through the 'new air' technology, Hisense fresh air conditioning has won the recognition of the industry and the love of consumers." At the 200,000th set of fresh air air conditioners and brilliant new products off the production line ceremony held by Hisense on the same day, Bie Qingfeng, vice president of Hisense (Shandong) Air Conditioning Co., Ltd., said.

Three years of research and development, two years to achieve 200,000 units of production, Guanhai News reporter learned that since its launch in 2020, Hisense air conditioning fresh air series in the lead of the same industry at the same time is also carrying out self-innovation, has gone through three generations of change.

The first generation is deeply rooted in the experience of "3 minutes on, full house is fresh air". Taking the X800 cabinet as an example, the fresh air volume can reach up to 150m3/h through the micro-positive pressure fresh air aeration system, which can quickly achieve full house fresh air.

The second generation is Hisense fresh air conditioning spring wind series, which is based on the "full house is fresh air" to "soft and clean, four seasons of spring breeze" as an experience, equipped with the fourth generation of soft wind technology, to achieve "wind blocking does not block the cold", with "hilly soft wind technology" to gradually soften the hard wind, further improve the comfort of air conditioning. At the same time as making a breakthrough in "soft wind" technology, The Spring Wind series has made efforts in the field of "clean wind" and proposed a comprehensive system solution - C net cube global purification technology, combining the three technologies of nano lotus leaf thinning net, 57 °C high temperature self-cleaning, hi-nano ion sterilization, etc., to achieve global purification such as wind purification, air conditioning purification, environmental purification, etc., to create the industry's first batch of fresh air conditioners that realize the perfect combination of soft air and purification, and to upgrade the industry air supply technology to a new field. Provides a solution for all scenarios of the home.

Brilliant C200 is the representative of the third generation. The brilliant C200 cabinet machine that can realize "aeration and good fresh air, free deep breathing" is a key linkage of temperature, humidity, cleanliness, freshness and wind five major control systems, giving indoor air ecological full-dimensional control and comprehensively improving indoor air quality. This product adopts the world's first multi-air duct fusion technology, solves the structural form limitations of traditional air conditioning air duct, and integrates the fresh air duct, purification air duct and air conditioning duct, so that the air conditioning cabinet has fresh air, purified wind, humid wind, cold and hot air at the same time, and the four winds are integrated, and one hole is out, realizing the opening of health and comfort.

In one fell swoop, Hisense new wind blew a whirlwind in the market

"Hisense fresh air conditioner is the most distinctive, the best product, the best promotion, the highest cost performance, and the most popular product among customers." Three minutes after booting, the whole house is fresh air' This sentence has been catchy in the consumer group, and the characteristics of Hisense fresh air conditioning fresh air volume, fast fresh air change, and good health products have been expressed in an image, and the customer's demand for interests has been directly poked, which can be described as a success in one fell swoop. Bi Yongna, a household appliance dealer and general manager of Qingdao Yuheng Electric Appliances, said.

Bi Yongna told Guanhai News that in recent years, Hisense air conditioning has produced fruitful fruits in Yuheng, and in 21 cold years, hisense air conditioning has reached 36 million in the Liqun system, an increase of nearly 40% year-on-year, and the growth is higher than that of the market. Since the listing of Hisense fresh air conditioners, Yuheng Electric Appliances has always promoted fresh air conditioners as the key work to promote, 21 cold years Hisense fresh air air conditioner sales accounted for 29%, an increase of 7 percentage points year-on-year, that is to say, at least every 4 sets of Hisense air conditioners sold, there is 1 set of fresh air conditioners, if the reduction amount has exceeded 40%, such a sales structure must bring a win-win situation of high gross profit.

Bie Qingfeng, vice president of Hisense (Shandong) Air Conditioning Co., Ltd., said that in 2021, the raw materials for home appliances rose sharply, hitting a record high, the cost pressure of air conditioning was huge, and the long-term epidemic impact was superimposed, and the air conditioning industry has entered the stage of stock competition. In the face of huge pressure, Hisense Air Conditioning has become a "dark horse" in the market with a diversified product matrix based on fresh air products, and its sales performance has increased sharply against the trend, and its annual revenue has reached a record high of 15 billion yuan. In 2022, Hisense Air Conditioning will continue to implement the "advanced manufacturing" strategy of sustained and steady development under the guidance of the municipal government and the support of the Group, benchmark the world's advanced level, continue to pursue high goals, reach the leading level of industry technology on a global scale, and achieve a double harvest of economic and social benefits.

In a word, 2022 will be a year of brilliant butterfly change for Hisense air conditioning

"2022 is destined to be a vibrant year. Hisense has become the official sponsor of the 2022 World Cup, the first Chinese company to sponsor the European Championship in 56 years, and the only Chinese company to sponsor three of the world's top sports events in Europe 2016, the 2018 World Cup and the 2020 European Cup. meantime. Hisense is also a young brand. Just last week, we invited Mao Buyi as the ambassador of Hisense Renewal, and also let more and more new generation consumer groups feel the brand charm of Hisense! Li Wei, vice president of the marketing headquarters of Hisense Group in China, said that for Hisense air conditioning, 2022 will also be destined to be a year of brilliant butterfly change. The advent of Brilliant C200 and X810 air conditioners will make Hisense air conditioners shine again in the industry.

"In the past year, the Brilliant series of products from listing to maturity, from maturity to leadership, has quickly been discovered, accepted and recognized by consumers. According to the data of Aowei Cloud Network, The sales of Brilliant jumped from 5.65 million yuan in 2020 to 210 million yuan in 2021. This year, our sales will exceed 1.5 billion yuan, and we will lock in the fastest growing brand in the high-end market in 2022. Brilliant series air conditioner is a scene-based set of home appliances tailored by Hisense for Chinese families, and at the same time, as the main high-end product of Hisense air conditioner in 2022, it shows the exquisite product technology and design concept of Hisense air conditioner, so that every user can enjoy a deep breath of freedom with one button indoors. A new interpretation of the set of home appliances is made. We believe that in 2022, the brilliant set will surely usher in new glory! Li Wei said.

"Since Hisense Air Conditioning chose Pingdu and settled in Nancun in April 1996, it has spent 26 spring and autumn seasons, and in the past 26 years, we have worked together and walked side by side, spent unforgettable and brilliant years together, and witnessed each other's growth and transformation, and have long become the closest partners." Hisense air conditioning as the first mainland began to develop, produce and popularize the domestic enterprises of inverter air conditioning, relying on its unique talent advantages, technical advantages, is committed to the development and application of independent core technologies and products, over the years continue to promote the pace of industrialization of new air technology achievements, has become a well-deserved leader in the mainland air conditioning industry, from the first domestic inverter air conditioner to the first domestic fresh air conditioning, and then to today's brilliant new products officially off the line, Hisense has always walked in the forefront of the development of China's air conditioning industry. Leading the mainland air conditioning industry to continuous innovation and upgrading. In 2021, Hisense air conditioning will achieve an output value of 5.942 billion yuan and a sales revenue of 6.963 billion yuan, which has become a shining banner of Pingdu enterprises and the top pillar of economic and social development, and I believe that after our brilliant new products go offline, they are destined to once again lead the new fashion of the mainland air conditioning industry and seize more market share. Song Xuefeng, vice mayor of Pingdu City, said.

2022 is the year of Pingdu's comprehensive improvement, and pingdu city is currently in accordance with the "1133" work deployment, making every effort to build the "living room" of the Qingyanwei urban agglomeration and the "bridgehead" of the integrated development of the peninsula driven by Qingdao radiation. As a Qingdao municipal high-end manufacturing base planned and determined by the Qingdao Municipal Party Committee and Municipal Government, Pingdu City has always insisted on placing support for the development of the real economy in a prominent position in various work, and the city has firmly established the ideological consciousness of "respecting enterprises, valuing enterprises and loving enterprises", and firmly adhering to the action consciousness of "serving enterprises is the duty" to create a good development environment for enterprises. "We will, as always, cheer for Hisense and do more to help development, and do our best to provide the best quality, most intimate and most thoughtful service." We look forward to Hisense air conditioning can take the brilliant new product off the line as a new starting point, forge ahead, continue to work hard, continue to expand production capacity, improve efficiency, improve the level, and work together with Pingdu to create a better tomorrow. Song Xuefeng said.

(Qingdao Daily/Guanhai News Reporter Yang Haitao)

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