Breathing, all the time. But how long have you not been in the room to breathe deeply? In addition to the intense work life, if you want to relax your emotions through deep breathing, the fresh outdoor air such as the seaside, the mountains, and the forest seems to be the best choice. Today, Hisense fresh air conditioning is making it possible to "return to nature for indoor deep breathing".
A few days ago, Hisense air conditioning released a new upgrade of the "deep breathing" strategy, and launched two series of new air conditioners of "deep breathing" and "net breathing" with four-fold first black technology, upgrading the air conditioner to an all-weather natural air ecological housekeeper. From the first inverter air conditioner in China, to leading the "new wind trend" in the industry, to today's "deep breathing" strategy, every new starting point created by Hisense air conditioning is a creative satisfaction of user needs in different eras.
Especially in the industrial trough period, superimposed on the uncertainty of the external environment, the impact of the epidemic, the pressure of raw material costs, etc., when the air-conditioning industry is looking for a new track, Hisense air-conditioning in the beginning of 2022 This move undoubtedly sets the tone for the next market trend. In the era when user demand dominates the future of the industry, Hisense continues to cultivate fresh air technology, protect indoor air health, create a new breathing scene for users, and leverage the future of the industry with greater value empowerment of air conditioning.
What users want has long changed, how to broaden the air conditioning track?
"My life is given by the air conditioner". In the past, whenever it was a hot summer or in the wet and cold season without heating, someone always expressed such an emotion. But today, air conditioning has long gone beyond the simple cooling and heating effects, and functions such as green, intelligent, self-cleaning, no wind, fresh air and so on emerge in an endless stream. Because, after solving the basic hot and cold physiological problems, people began to pursue a healthier and more comfortable air experience.
The "good air" pursued by users is a new opportunity for the air-conditioning industry. In recent years, China's air conditioning market has continued to decline, the overall market is not optimistic, the most fundamental reason is that the terminal rigid demand saturation, the industry into the stock era. The price war and energy efficiency battle have become a thing of the past, and the value war of returning to products occupies the home field, and at this time, the fresh air conditioner that fits the upgrading of the consumption concept is the first to be introduced to the market by Hisense. With the experience of "3 minutes to start, full house is fresh air", Hisense quickly occupied the leading position in the market with the opening of the fresh air track.
However, Hisense's understanding of "good air" does not stop here, but continues to deepen with the user's attention to healthy air. The product released by Hisense air conditioner this time is its portrayal. Focus on air customization, the construction of "new net run" and "fresh" healthy air ecology of the net breathing series; the main clean air net breath series and the main speed of hot and cold and comfortable wind natural wind series, even if different groups of people in different scenes, can customize the exclusive air environment, and then enjoy a personalized healthy lifestyle.
In the words of Feng Tao, vice president of Hisense air conditioning, what Hisense fresh air conditioner is doing is "transforming a single temperature and humidity regulator into an air ecological guardian of the indoor breathing environment.". This also understands the significance of Hisense air conditioning proposed "deep breathing" in order to allow people to enjoy pure natural, pristine, pure and pollution-free, warm and fresh good air at home. From this point of view, with the new empowerment of "deep breathing", the vigorous development of the fresh air conditioning track also has a broader space for development.
Insight into user changes, deep breathing to create "milestones"
Unlike the green and intelligent upgrading of air conditioners, which is driven by the industry and technology, the terminal demand of "letting the user's breath return to nature" is the starting point for the innovation of the "deep breathing" series of hisense air conditioners. But as Feng Tao said, "We believe that consumers don't necessarily know what they want, but when we put this product in front of them, they know that's what they want." This is also why the head air conditioning brand has done a lot of exploration in focusing on the improvement of the whole house air, but it stays at the conceptual level and there are not many products that really meet the needs of users.
For Hisense air conditioning, it jumps out of the limitations of simple air conditioning function and completes the cross-border integration of "dehumidifier, humidifier, purifier, fresh air fan and air conditioner". According to the series of products released in this way, it not only covers the five dimensions of temperature, humidity, wind, net and fresh, but also can breathe deep air according to personalized customization, which greatly improves the health, comfort and convenient experience of indoor air. The title of "All-Weather Natural Air Ecological Steward" is well deserved.
Behind the opening of the "deep breathing strategy", from the air conditioning technology innovator to the air ecological guardian, it also contains the reshaping of Hisense's air conditioning technology innovation path, and the core is that the foothold is no longer the air conditioning products and technologies themselves, but has become an indoor air environment. Li Yunqi, deputy general manager of Hisense's air conditioning pre-research technology department, told the home appliance circle, "The direction pursued by technological innovation is the health management and intelligent control of indoor air in all dimensions and all-weather. The ideal state is that the user cannot feel the presence of the air conditioner at home, but can enjoy the natural air in the forest brought by the air conditioner to breathe deeply."
Under such a concept, the multi-duct fusion technology of the integrated design of fresh air duct, purification air duct and air conditioning air duct is the first, the first of the central ring culvert supercharged vector fresh air system that simulates the design of the double aisle of an aero engine, the world's first of Air-Care multi-dimensional air balance system, and the first of the return air temperature change technology that breaks through the "airflow control" cold air direct blowing, all of which are a series of technological innovations from the perspective of health and comfort that directly affect the user experience.
Understanding users and deeply cultivating fresh air technology innovation, Hisense fresh air conditioning has advanced to the era of "deep breathing". If fresh air conditioning has created a new inflection point in the industry with the opening of a new track, then the "indoor deep breathing freedom" lifestyle is a key "milestone" on the fresh air track. With the user's subversive cognition of the value of air conditioning, the industrial prelude of "indoor air all-dimensional management" has also been slowly opened, and the air conditioning market in 2022 is more worth looking forward to.
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