On January 10th, Hisense fresh air conditioning deep breathing strategy and new product launch conference was held in Qingdao, with a new "deep breathing" concept, to build a new aesthetic, new scene, new technology product ecology, subvert the industry's inherent cognition of breathing, for the air conditioning industry to build a new product language and brand peak.
With the "deep breathing" strategy, build the brand label of Hisense fresh air conditioner
At this press conference, Shanghai Letter proposed the strategy of "deep breathing new air", launched: Yuanqi deep breathing, deep breathing, net breathing series air conditioners, high-quality development of technological upgrades let people have the initiative to healthy breathing.
With the continuous upgrading of consumption concepts, consumers' attention to air quality continues to increase. As the popularizer and leading brand of the fresh air track, Hisense air conditioning should move from time to time, the launch of the fresh air air conditioning · yuan qi deep breathing series brilliant C200 product technology development originates from nature, loyal to the user experience, will be an air conditioner into a health care, convenience, comfort experience, purification of home appliances, from temperature, humidity, wind, net, fresh 5 dimensions to create an all-weather natural air ecological housekeeper.
Air conditioning is no longer just air conditioning, Hisense deep breath fresh air conditioning is a combination of dehumidifiers, humidifiers, purifiers, fresh air fans and air conditioners; to create a healthy deep breathing air ecological environment, reduce indoor pollution on the respiratory system and lungs damage; and 5-dimensional customization all year round, according to big data automatically deploy the deep breathing air you should have, so that every family can enjoy pure natural, original, pure pollution-free, warm and fresh good air.
Four global firsts that give every home a deep breath of good air
Technology must be implemented and serve life. Hisense Yuanqi deep breathing series air conditioning series of air conditioners in the world's first multi-duct fusion technology, breaking through the existing air conditioning structure form in the industry, the fresh air duct, purification air duct and air conditioning air duct have been integrated design, so that the cabinet machine has realized the "four winds" of fresh air, purified air, humid wind and cold and hot air, one hole is the same, one key to quickly solve indoor air quality problems, healthy and comfortable.
The world's first central culvert breeze system simulates the design of double aisles of aero engines, and the integrated design of fresh air ducts and air conditioning main air ducts to achieve pressurized long distance, uniform temperature and fresh air. The world's first multi-dimensional air linkage balance system, a key linkage temperature, humidity, cleanliness, freshness, wind sense of the five major control systems, to give indoor air ecology full-dimensional control, comprehensive indoor air quality, for users to bring high-end air enjoyment.
Finally, the world's first return air temperature technology: breaking through the industry's "airflow control" cold air direct blowing solution, the first air temperature control system, starting from the source, changing the temperature of the air conditioner, allowing users to control the wind temperature, to achieve the effect of cool and not cold, no longer afraid of cold air. It can be seen that Hisense air conditioning solves the real need pain points of users in home use scenarios, which further constitutes the scenario-based competitiveness of Hisense air conditioners.
Adhering to the empowerment of technological innovation, Hisense has continuously consolidated the "new wind" industrial track at the same time, and the new product has also carried out a diversified product layout. Yuanqi deep breathing is the flagship series in the Hisense fresh air category, focusing on air customization and building a "new net run" yuanqi natural air ecology; deep breathing belongs to the high-end series, focusing on respiratory health and creating a "fresh" healthy air ecology; and net breathing, as a waist series, focuses on the cleanliness of the air.
Understanding users, Hisense has become the "guardian" of healthy indoor air health.
In today's market, user demand drives industrial upgrading and leads technological change, and Hisense is not only a pioneer, but also a leader. Enterprises with technological innovation capabilities such as Hisense air conditioning are constantly surpassing themselves, breaking through the original technical boundaries of fresh air conditioning, and continuously promoting air conditioning products to move towards a healthy, intelligent and comfortable journey.
13 years ago, Hisense Air Conditioning launched the first fresh air product, the first time opened the "fresh air era" of the air conditioning industry; in 2020, Hisense Fresh Air Air Conditioning achieved "3 minutes to start, the whole house is fresh air", leading the air conditioning industry into the "new wind trend"; in the future, Hisense Air Conditioning will continue to deepen the fresh air technology and become the "guardian" of many healthy indoor air health.
"We want every family to have good air that can breathe deeply, and at the same time to promote a healthy lifestyle for the body and mind, that is, a deep breathing lifestyle." As Feng Tao, vice president of Hisense fresh air conditioning, said, behind the deep breathing air conditioner is to understand the user. By adhering to the route of "technology + user appeal", we will create a series of core products to establish a model.
Breaking the traditional hardware thinking in order to usher in a larger stage, the emergence of Hisense deep breath fresh air series air conditioners is not only to explore a new way for the health technology and product upgrades of the air conditioning industry, but also to drive the steady improvement of indoor air quality in more Chinese households, so that more consumers can re-recognize the function and role of air conditioning in indoor air quality management.
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