As soon as the Year of the Tiger began, the world's first peak sales season for household air conditioners came, and the air conditioning war was about to start. In the fiercely competitive overseas market, Hisense air conditioning has ushered in the opening "first victory", just ended in January, Hisense overseas air conditioning sales revenue increased by 79% year-on-year, laying the foundation for the opening of overseas air conditioners in 2022. It is understood that this year Hisense air conditioning initiative, On January 10, Hisense's annual "open the door" activity held a kick-off meeting, officially launching the first shot in the air conditioning peak season market.
(The picture shows hisense's first air conditioner put into production in Thailand's new production line)
The key to this "opening red" achievement lies in the product strength of Hisense air conditioners. In the field of air conditioning, Hisense technology has accumulated deeply, launching China's first inverter air conditioner in 1997 and the first fresh air product in China in 2008. In the following ten years, Hisense fresh air air conditioning technology has been iterating continuously, and has led the formulation of the first fresh air air conditioning industry standard in the field of air conditioning in China. In January this year, the State Administration of Market Supervision released the list of "front-runners" of enterprise standards in the air-conditioning industry, there are 8 well-known enterprises in the air-conditioning industry on the list, a total of 13 standards on the list, while Hisense enterprise standards have 6 items, more than half of the industry, and is the industry's only fresh air standard leader, the industry's only large air volume standard leader, fully reflecting Hisense's technical advantages in the field of air conditioning.
In 2021, Hisense's globalization strategy of air conditioning has taken a key step. In order to meet the growing demand for air conditioning products in overseas markets, Hisense air conditioners have landed three production lines in Thailand. Affected by the global outbreak of the new crown epidemic, the assembly and commissioning of overseas production lines are difficult: the sea lanes in Southeast Asia are tight, Thailand has strict entry conditions, and the surrounding resources are limited... In order to complete the construction of the line body as soon as possible and save commuting time, the project team once worked in the temporary office of container modification. In the face of various unprecedented difficulties, the Thai factory project team dared to fight hard and actively coordinate various resources to finally ensure that the three production lines were delivered and used on time.
With the "threat" of Hisense air conditioning in the domestic market and foreign markets, it also makes this year's air conditioning war more interesting. It is understood that in recent years, Hisense white electricity has further accelerated its going to sea. In March 2021, Hisense Mexico Smart Home Appliance Industrial Park has been officially put into construction, which is Hisense's second factory in Mexico, mainly for the Mexican, American and Canadian markets, producing home appliances such as refrigerators, washing machines, ovens and air conditioners.
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