At the beginning of the Year of the Tiger, the world's first peak sales season for home air conditioners came, and in the fiercely competitive overseas market, Hisense air conditioners ushered in the opening "first victory". The reporter learned that in the just-concluded January, Hisense's overseas air conditioning sales revenue increased by 79% year-on-year, laying the foundation for the opening of overseas air conditioners in 2022.
▲Hisense put into production the first air conditioner in a new production line in Thailand
Industry veterans believe that the key to the "opening red" achievement of China's air conditioning lies in Hisense's technical strength. Hisense launched China's first inverter air conditioner in 1997 and the first fresh air product in China in 2008. In the following ten years, Hisense fresh air air conditioning technology has been iterating continuously, and has led the formulation of the first fresh air air conditioning industry standard in the field of air conditioning in China. In January this year, the State Administration of Market Supervision released the list of "front-runners" of enterprise standards in the air-conditioning industry, 8 well-known enterprises in the air-conditioning industry were on the list, a total of 13 standards on the list, while Hisense enterprise standards have 6 items, more than half of the industry, and are the industry's only fresh air standard leader, the industry's only large air volume standard leader, fully reflecting Hisense's technical advantages in the field of air conditioning.
In 2021, Hisense's globalization strategy of air conditioning has taken a key step. In order to meet the growing demand for air conditioning products in overseas markets, Hisense air conditioners have landed three production lines in Thailand. At the same time, in March 2021, Hisense Mexico Smart Home Appliance Industrial Park has also been officially built, which is Hisense's second factory in Mexico, mainly for the Mexican, American and Canadian markets, producing home appliances such as refrigerators, washing machines, ovens and air conditioners.
Upstream journalist Ma Liang