In the spring of 2022, the epidemic struck again, raw material prices continued to rise, and the home appliance industry, especially in the field of white electricity, came to the price increase letters, and the industry was under pressure. At the same time, in recent years, fresh air conditioners have sprung up, and major brands have "rolled" up in technology research and development, product innovation, marketing offensives and other aspects.
Healthy air has become the main demand for the upgrading of user air conditioning products, and in the future, the competition in the domestic air conditioning market will revolve around the field of health product segmentation. Fresh air conditioning has opened up a new market space, and now, the competition in the field of fresh air segments can be described as wonderful.
"Wind without boundaries", "fresh air", "washing air", "little blue wing", "deep breathing"... In the past two years, domestic mainstream air conditioning brands have continued to innovate in the field of fresh air conditioning. To a large extent, the competitiveness in the field of fresh air will dominate the changes in the competition pattern of the domestic air conditioning market in the later period.
For small and medium-sized brands, it is also particularly important to cut into the field of fresh air in a timely manner. Xia Bao said: "From the fixed frequency to the frequency conversion to the current fresh air, in short, it is all about the goal of making life more comfortable. Now users are talking about environmental protection and higher air quality, and the introduction of fresh air conditioners is definitely in line with the timing. ”
It can be seen that small and medium-sized brands also recognize the market opportunities of fresh air conditioners. In the era when the air-conditioning industry has entered the stock competition and the market demand is mainly based on upgrading, the low-cost and low-quality route of small and medium-sized brands in the past has become obsolete, and only by taking user demand as the guide, conforming to the development trend of the industry, and optimizing the product structure can we keep up with the pace of the industry.
Therefore, there are constantly small and medium-sized brands to carry out product research and development in the field of fresh air and launch them into the market. ST air conditioner is equipped with a special R & D team for product research and development, in the last year there have been fresh air air conditioning sales, this year is doing the development of the second generation of fresh air conditioning, is expected to be officially launched in April-June. ST Air Conditioning said: "Fresh air conditioning is already a relatively mature product in the industry, and we must also keep up with the pace of the industry. "In the planning of Xinke, the sales target of fresh air conditioners is 20%.
ST Fresh Air Air Conditioning has entered the second generation of product research and development
Handak will also have fresh air air conditioners launched this year, and the new slogan is "fresh air net air awakening fresh oxygen home", which includes multi-dimensional air regulation functions such as soft air, wide-area supply air, dual-drive mixed fresh air, high temperature self-cleaning, and quadruple filtration. Guangxi Yingtian will launch fresh air conditioners and kitchen air conditioners this year, keep up with the trend of the air conditioning market, and strive to subdivide the products of the use scenarios.
It can be seen that many small and medium-sized brands have been intensively laying out the field of fresh air conditioning, and the products are about to be listed in the next peak season market, and some small and medium-sized brands are actively carrying out technical reserves.
Although Meibo air conditioner does not have fresh air products for the time being, it has completed technical reserves and will launch products in a timely manner according to customer needs.
Xia Bao also said: "We already have relevant technical reserves, and we will carry out product development in the future." ”
Under the background of stock competition, the main line of competition in the air conditioning industry has changed, and small and medium-sized brands are also integrating into the new competitive trend. On the one hand, users have pursued a healthy and comfortable home environment, on the other hand, with the promotion of mainstream brands for fresh air air conditioning, consumer users' cognition of fresh air conditioning is becoming clearer and clearer, and the fresh air air conditioning market is entering maturity, which creates a favorable market environment for small and medium-sized brands to enter the field of fresh air. Small and medium-sized brands are more suitable for investment in manpower, material and financial resources in the introduction of new air conditioner technology, product development and marketing.
Nowadays, when the ecology of the air-conditioning industry is more complex and the competition is more cruel, it does not mean that there is no room for growth or breakthrough. In the era of new winds, small and medium-sized brands are practicing their internal skills with the upgrading of their respective technologies and products in order to seize market opportunities when the peak season arrives and the fresh air conditioning market breaks out.