2022 Fresh Air Air Conditioning Technology Genre Battle Which brand do you want to buy?

【Blue Technology Review】No fresh air, no air conditioning.

If the air conditioner under the iterative upgrade is not the main concept of fresh air, it seems to have no foothold in the circle. This also shows from the side that fresh air conditioning has become the main track of the industry. When the demand side takes fresh air conditioning as an important reference index for purchase decisions, without fresh air conditioning technology, it is equivalent to losing the basic conditions for sprinting on the track.

With the improvement of people's living standards and the urgent need for health under the epidemic, the air conditioning industry, which was originally in the stock market, ushered in a new inflection point.

This inflection point does not refer to the rapid increase in sales, but that consumers have higher requirements for air conditioning. The technical indicators that can meet the fresh air conditioner will be more favored by consumers.

How hot is the fresh air conditioning market? According to incomplete statistics, following the launch of fresh air conditioners by Midea, Gree, Haier and Hisense head enterprises, a number of enterprises including Oaks, TCL, Xiaomi, Yun mi and so on have competed for fresh air conditioners this year.

According to the data of Aowei Cloud Network, the number of participating brands of fresh air conditioners in 2019-2021 increased from 4 in 2019 to 10 in 2021, and the number of models changed from 26 on sale to 123 models on sale. From the scale of fresh air conditioning, online sales in 2021 will be 820 million, an increase of 492.7% year-on-year. The scale of offline fresh air conditioners was 1.91 billion, an increase of 57.4% year-on-year.

With the changes in the consumer market, the fresh air air conditioning market has accelerated its expansion. With the continuous iteration of fresh air technology, major air conditioning manufacturers continue to innovate and seize the fresh air market.

In general, the fresh air conditioners currently on the market can basically be divided into three genres:

First, a single fresh air technology cannot meet the diverse needs of users, and Haier and Haixin pursue multi-functional and integrated air solutions.

Today's consumers, in addition to the increasingly high requirements for the technical level of fresh air conditioning, they also hope that the air conditioner itself can achieve multi-functional needs such as sterilization, humidification, and self-cleaning. This also means that the fresh air conditioner with multi-functional integration will usher in new growth space.

In recent years, Haier air conditioners have focused on promoting "8 in 1" washing air conditioners, and one product combines the corresponding functions of air conditioners, purifiers, humidifiers, fresh machines, disinfection machines, dehumidifiers, fresh air fans and aromatherapy machines, which is equivalent to an air conditioner replacing eight major air products. This year, Haier has raised the "8-in-1" washing air conditioner by one dimension, and applied a large number of original black technologies, including the world's first polymer two-way cold and warm distribution technology, ion waterfall washing air technology and dual-power constant temperature purification fresh air technology.

Hisense air conditioner has achieved full-dimensional control in multi-functional "purification". Hisense's latest two air-conditioning products brilliant set of C200 and X810, the integration of air conditioning, dehumidifier, humidifier, purifier, fresh air, floor heater a number of product functions in one, with the first Air-Care multi-dimensional air balance system, directly broke the current industry in the field of purification barriers, a key linkage temperature, humidity, cleanliness, freshness, wind sense of the five major control systems. At the same time, relying on Hi-nano ion sterilization technology, it can not only remove the more common germs in life, but also effectively kill the virus.

The second is the fresh air conditioner represented by Midea and Gree, which uses micro-positive pressure technology to make the room full of fresh air.

The biggest difference with traditional air conditioning is that fresh air conditioning pays more attention to the use of advanced technology to make the wind blown by air conditioning healthier for the human body. Midea and Gree fresh air conditioners pay more attention to the development of micro positive pressure technology to meet the high requirements of users for healthy fresh air.

From a technical point of view, midea air conditioning fresh air series cabinet MKA1A, using micro positive pressure new technology and independent four-speed fresh air system, upgraded to 210m/h super fresh air volume, the fastest 26 minutes can achieve a full house of fresh air. At the same time, in view of the continuous upgrading of the current mainstream users' health needs, the fresh air purification efficiency has reached 99.95% through the design of the fresh air check valve and the H13 filter. Coupled with the upgrade based on algorithms and intelligent technology, "30 seconds of cooling, 60 seconds of heating" is achieved.

Gree Jinbei-III. fresh air conditioner has the industry's first 5-dimensional "true fresh air" technology, including "two-way flow fresh air ventilation system, distributed fresh air, cold and warm fresh air, healthy fresh air, intelligent induction adjustment fresh air" and other five major fresh air functions, the comfort, fresh oxygen two in one. Not only that, Gree Jinbei-III. uses a two-way flow fresh air ventilation system to simulate human breathing, efficiently introduce fresh air while actively discharging turbid gases such as carbon dioxide, and the ventilation efficiency is high.

Third, Oaks and TCL take the replacement of fresh air volume as a breakthrough, and indoor constant temperature has become a selling point.

The air conditioning industry has long been a stock dispute, and the future market lies in differentiation and segmentation. Especially in the new incremental space track of fresh air conditioning, how to achieve differentiated competition is particularly crucial.

Recently, Oaks' first four-season fresh air conditioner was officially listed, and the fresh air volume of this fresh air conditioner was as high as 40 cubic meters per hour, which was higher than some fresh air conditioners on the market with a fresh air volume of 30 cubic meters per hour. The ventilation volume of TCL air conditioner small blue wing second-generation hang-up machine and cabinet machine is 60 cubic meters and 200 cubic meters per hour, respectively. In addition, the two are also very competitive in controlling room temperature, Oaks original 45 ° dual duct turbulence technology, can keep the indoor temperature difference within 0.5 ° C. TCL uses the core technology to disinfect the outdoor wind first, and then mixes the newly entered airflow with the main airflow, so that the indoor temperature is maintained.

There is no doubt that fresh air is the inevitable development of the air conditioning industry. Each brand's main fresh air conditioner has its own distinct technical characteristics. Driven by consumption upgrading and healthy quality of life, consumers' awareness of fresh air and health has been unprecedentedly popularized, which is of great benefit to the expansion of the fresh air industry. However, who can become the winner of fresh air conditioning, or the user has the final say, it will take time to verify.