How anchors maintain Big Brother fans and chat skills

How anchors maintain Big Brother fans and chat skills

How does the anchor cultivate a relationship with big brother?

Why is there a common situation in the anchor circle of "no gifts", "no flowing water" and "less gifts, less flowing water"?

Because many people do not understand the rules of this circle, the anchor circle is sometimes quite simple, so simple that one or two big brothers can hold an anchor (many angry anchors mainly rely on one or two big brothers in the live broadcast room) So how to cultivate their own big brother?

One: Control the live broadcast room

Many anchors will complain that there is no one in the live broadcast room when the broadcast first starts, and there is no one to retain, or the fans cannot interact. In fact, a closer look found that it is not a fan problem at all, but a problem of the anchor itself. In the live room, in addition to saying a word XXXX to my live room, and then force an awkward chat, or what to eat? What are your hobbies? After a few words of interaction, I began to "beg" for gifts, XXX brother to send me a rocket, send me a yacht!

Oh my God, who are you, do we know each other well? Do you look as beautiful as a heavenly immortal or fall into the city? So why did someone else give you a gift? Is there a talent in your live room?

So how to control the live broadcast room? It's your turf that you decide. You have to flip through the whole scene and make your live room feel very interesting and interesting. More you interact very actively, like an immersive feeling. It's like watching a TV series at home, the boring station will definitely switch, otherwise waiting for the doze to come? Anchors must learn to catch the attention of fans and conquer everyone with talent and strength.

If you don't have a strong talent show, then you have to be particularly good at talking. From poetry and songs to philosophy of life, it is okay to be in astronomical geography, anyway, it is interesting for fans to listen to. Be at ease with various topics (except those that violate laws, regulations, and social ethics)

Two: Big Brother Road turned powder

When your live room has enough popularity, you have to choose your big brother with a goal. But some anchors will say that my live broadcast room usually has a lot of fans, and the relationship with everyone is also very tacit, they just don't brush gifts, then I am embarrassed to open my mouth, so here you have to pay attention, why some anchors can earn millions of dollars a year. That's because people do live streaming as a job and a profession. A large part of the salary composition of the anchor comes from the discount of the fan's brush gift, so if you want to have an income and gifts, you must learn to ask for gifts. It's a gift for everyone, but you can't afford to buy a lollipop after discounting, you need to wait until the Year of the Monkey to have an annual salary of millions?

Regardless of the same, fans can identify this sentence, but as an anchor, you must not take it seriously. It's like flying and business and economy. Fans must be treated differently, those who never brush gifts, treat them normally, do not ignore them Ha. (Water can carry boats can also overturn boats, the power of the masses is still huge) Those fans who brush gifts you must treat them differently, and the gift of playing a thousand yuan and the gift of ten thousand yuan are also different.

Why do some people like to brush gifts for anchors, in fact, they brush a sense of existence, so you must let them feel that they are different.

Three: Keep in touch and maintain feelings (focus)

Maybe the main user of the gold at that time liked the atmosphere of your live broadcast, liked your compliments, liked your talent show, etc., and brushed a big gift for you at one time. But you can't think that he will brush you gifts every time or a big gift, or even brush you gifts every time. So how do you brush a gift or a big gift every time?

The local tycoon big brother is not a fool, even if others have money, people still have to spend it happily. Nowadays, rich people pay attention to emotional investment, and feelings are exchanged. Two or three hours of live broadcast, so many people in the live broadcast room, cultivating a firm relationship is simply not willing to be able to, but the establishment of feelings can still be done. You can build a fan base, and those who have spent money on you will focus on cultivating feelings after you get off the show. Let them feel your warmth, more care and more love. When you warm him, he will inevitably warm you (brush you with gifts), you give him warmth for a long time, he will inevitably warm you for a long time, and your eldest brother will slowly cultivate.

Four: Not all people are suitable for training to become big brothers

For example, the student class, they like to watch live broadcasts, but they only have a small amount of living expenses in their hands, and they have no money to brush gifts for anchors. There is also a new class of republicans: many working people, after work, also like to watch live broadcasts, and occasionally give you some small gifts, big gifts you are extravagant. Because their money is also hard-won, as the saying goes, it is also hard-earned money. It may be that once in a while a big gift is given to you that you find resonance with him, but it's impossible for you to get them to give gifts every day because they don't have any financial means.

Five: Remember not to cheat fans into pit gifts

You can get gifts through cleverness, but once or twice, you can't do it more times. Your little cleverness will be recognized. In this way, you are likely to do black powder to smear you, which is not worth the loss. You must learn to get along with people and treat people with heart. Sincerely recall the support and love of fans for you. Take the initiative to care about understanding the ideas and needs of fans, and fans will support you as a friend for a long time.

How anchors maintain the "big brother" of the live broadcast room

When you watch live broadcasts, you often find that no matter how many people are watching in the live broadcast room, the gifts received by the anchor are basically brushed by one or two big brothers, and whether they can maintain the relationship with the big brother directly determines the income of the anchor.

As the saying goes, the anchor of the iron, the big brother of the flowing water, the big brother are basically very careful, the anchor does not want the big brother to be here with you, we can only increase the time of the big brother in your live broadcast room through some methods, as far as possible to give you more gifts.

All the anchors who can make big brother brush a lot of gifts have maintained the following relationships with big brother.

First: friendship

The relationship between the anchor and the big brother is good, like a friend, the chat is particularly smooth, so that the big brother will come back to your live broadcast room to brush gifts

Second: confidant relationship

If the eldest brother feels that you know him very well, and understands him better than his daughter-in-law, he will treat you as a confidant with a red face, and the gift will naturally not be less.

Third: male girlfriend relationship

Some anchors are very smart, encounter anything to complain to the big brother, let the big brother solve her worries, the big brother will feel that you treat him as a male girlfriend, the big brother is generally more righteous, he will feel that you trust him more, the pride is born, the gift will naturally not be less.

Fourth: online lover relationships.

Many big brothers in reality, the daughter-in-law is strict, the man, ten men nine colors, and one is super color (if a man does not go to find the little three, it must be strength, or money, or time is not allowed, not that he does not want to, remember). Many big brothers are actually spiritually derailed, the network is virtual after all, some anchors obey the big brother on the Internet, and the gifts will not be less.

If the anchor wants to let the big brother continue to brush gifts here, the above relationships can choose one to maintain.

In addition to the relationship, spiritual maintenance, material maintenance is also necessary, mainly in the following aspects.

First: regularly buy some clothes, books, snacks, or other local specialties for the big brother to mail to the big brother (gift giving is also a science, different big brothers send different gifts, giving gifts is very important, not expensive)

Second: the eldest brother's birthday must be remembered, on the birthday of the gift is sent, the blessing is sent

Third: the eldest brother is generally more filial piety, you can also buy some gifts for the parents of the eldest brother to mail over.

In addition to spiritual and material maintenance, in the process of chatting with the big brother, we must praise the big brother more, (filial piety, good man, positive energy, hero of the world) and all other good men's labels are exaggerated, remember, the big brother in real life, whether it is his parents or wife will rarely praise him, if there is a big beauty who has been praising him, will the gift be less.

Live broadcast this line, if you can not maintain the big brother, basically you can say unceremoniously, you do not have to do live broadcast, because you will certainly not be able to broadcast. I have seen always have anchors complaining, her eldest brother chatted with him on WeChat, she did not want to pay attention, I want to say that this is a very stupid complaint, if the big brother really ignores you, do not brush gifts for you, you are tired in the live broadcast room half dead, to di si chat, there is no gift, are you very happy? I don't think you'll be happy.

When you know him better than your eldest brother's daughter-in-law and care about him, the gift is when it is brushed up.

Anchor Talk: How to interact with your fans

As a streamer, chat communication with fans is extremely important. Maybe a sentence will attract your attention, maybe because a sentence makes you lose many fans, as an anchor, emotional intelligence is much more important than IQ. So it is very important to master the chat skills.

First, the basics of speech

(1) Welcome speech In theory, every person who enters the live broadcast room should welcome it.

The basic words are: "Welcome XXX into the live room." "But this kind of talking is too mechanized, and many anchors are using it, the audience has long been blocked, and the anchors need to make changes." So how can it be changed? In the 2 seconds of entering the room prompt, the anchor can get a user's information is the level and name. Then we should make a fuss about this.

Welcome Speech 1: Convey live content "Welcome XXX to my live broadcast room, many people say that I stayed because of my singing/dancing style/sense of humor, are you too?"

Welcome Word 2: Interpreting the Audience Name "Welcome XXX into the live broadcast room, ah ~ this name is interesting / The routine is so deep."

Welcome Talk 3: Find Common Ground "Welcome XXX in, look at the name should be a fellow countryman/ like to travel / play XX games, right?"

Welcome Words 4: Fluffy Radiance "Welcome to XXX, I have one of the few high-level numbers in my live broadcast room, Pong-chung Shenghui!"

Welcome Talk 5: Touching Words "Welcome XXX back, every live broadcast has seen you come, especially touching, really."

(2) Broadcasting skills When broadcasting live, you should often advertise yourself and constantly pass on your own live broadcast profile to new fans, which can not only attract the attention of new fans, but also brainwash old fans.

Broadcast Speech Technique 1: Live Time Preview "Thank you very much to all the brothers who are still staying in my live broadcast room, my daily live broadcast time is XX point ~ XX point, the wind and rain do not change, do not pay attention to remember to pay attention, click to remember to play on time every day."

BroadcastIng Technique 2: Talent Promotion "The new brother doesn't know what the anchor is broadcasting, right? I'm going to promote a wave now, listen! The anchor is good at singing and dancing, good at XX type songs, and likes to dance classical/jazz/folk dance. Now I'm going to give you a performance, and I hope the gift doesn't stop. ”

BroadcastIng Technique 3: Personal Publicity "I am a small anchor who can obviously eat by appearance but still has to sing and sing until my lungs are broken/ dance to break my legs, thank you for appreciating my directness, accommodating my carelessness, and recognizing my efforts." I hope you can always grow up with me, I will remember, will work hard, will persevere. ”

Broadcast Talk Technique 4: Hope Fans Get Something "I do live broadcasting, in addition to wanting to get the approval of others, I also hope that everyone in my live broadcast room can get a moment of relaxation after a busy day, really laugh once after a day of numbness, and after a day of staying with a group of men, I can find a little sister who is still sensible to talk." Brothers who are concerned, thank you for your approval. ”

(3) Thank you the anchor to receive gifts are to be thanked, in fact, thanks do not need words, because this is a conditioned reaction. You'll be happy receiving gifts, right? Will be moved, right? Then reflect your emotions authentically. Thank you words 1: count the number of gifts "Thank you for the 100 applause sent by Brother XX, haven't you stopped? 150, 200, wow, the applause of the Xuanmai card can't stop! Thank you so much. Thank you words 2: Finally brushed me "Thanks to xx's big sports car, came to see me so many times, finally brushed me. Is it my beauty that makes you can't help but shoot, right? Definitely, do not accept the rebuttal! ”

(4) Next broadcasting Everyone who accompanies you to the next broadcast is true love, and every live broadcast must have a beginning and an end, so every day near the end of the broadcast, you need to have a set of downcast words, which can not only continue the reluctance of fans, but also make a simple summary for yourself.

Next Broadcast Technique 1: Thank you for the accompaniment "Thank you for today's top XXX list two XXX list three XXX, thank you for your gift, especially happy. Although XXX did not accompany me to the time of the broadcast, it was rare to find time to come over in my busy schedule. Thank you to all the brothers who gave me gifts, XXX, XXX (a little name on the list is enough). Tomorrow I can eat one more egg for breakfast! In addition, many people have been accompanying me since I started broadcasting, such as XXX, XXX (various roll calls). Companionship is the longest confession of affection, and I have received your love. ”

Next broadcast 2: live broadcast trailer "Today's live broadcast is coming to an end, tomorrow night XX o'clock ~ XX o'clock the same time to start broadcasting / tomorrow will be a little earlier broadcast XX o'clock on the start, you run to tell each other! / Tomorrow is a day off, everyone is on holiday! The day after tomorrow starts normally. ”

Next Broadcast 3: Final Blessing "The last song "XXXX", after singing the next broadcast, I hope that everyone will sleep well and have a good dream, tomorrow a new day to work well, and we will meet again in the evening. When the song sounds, it is time for the brothers to clear the warehouse! ”

Next Broadcast Technique 4: Summary "Today a total of XX million stars, xx new fan group members, XX attention, a little less than expected, I have to work harder."

Second, the live atmosphere of the live broadcast room the atmosphere needs to be consciously created by the anchor, and there should be different words in different scenarios to guide the audience in the live broadcast room to participate in the interaction. The purest purpose is to make the audience in the live room speak continuously and increase their stay time. This type of discourse has one thing in common, which is to let the audience make some simple statements.

(1) Questioning technique "Is it okay for me to sing a song to everyone?" Are you guys looking for a girlfriend like me? Have you ever played Glory of Kings? The answer to this type of questioning is only yes or no, and the audience can speak by typing 1 or 2 words.

(2) Selective Speech "I want to listen to brush 1 of XXX, and I want to listen to brush 2 of XXX." "Brush 1 for this set of clothes in the left hand, brush 2 for this set of clothes for the right hand." This type of rhetoric is to throw a multiple-choice question to the audience, the answer is ABCD, the cost of speaking is very low, and it can quickly allow the audience to participate in the live interaction.

(3) Rhythmic speech "Brush wave 666 that thinks the anchor dances well/ sings well." "Brush Wave 520 let me feel your enthusiasm." This type of rhetoric is to let the audience pour water to speak, so that new visitors can see that the live broadcast room is very active, and wonder why so many people brush 666, what exactly is the anchor performing? That's the rhythm.

(4) Words in the cold sometimes there is no one to speak when chatting in the live broadcast room, and it is not suitable to use the words mentioned above, then the anchor needs to reactivate the people in the room. You can use something like the following: "Hey, is anyone here?" I'm stuck, I can't see you talking. (Match the exaggerated tone of expression and movements.) "I am most afraid of the sudden silence of the air, and I am most afraid of the sudden disappearance of my friends ~ ~ (singing out), why are you so quiet?" Is it because I want to cool you give me a moment of silence? ”

Third, the communication method The above content is directly telling you what kind of words to use, and they are all teaching them to fish, lacking flexibility. Then the next step is to teach you a few more practical ways of communicating between people.

(1) The process of wanting to catch the situation Use the process of fishing as a metaphor for the flow of dialogue. Direct examples:

Example 1: You: Where are you from? (Temptation) The other party: Shandong people. You: Yes! I like to make friends with Shandong people the most! But why do I think you're a little apathetic now? (Release)

Example 2: You: If I'm not mistaken, you studied abroad, right? The other person: Yeah. How do you know? You: Haha, because I've been in France for 2 years before. People who have studied abroad are very aura, and I can see it at a glance. But you're the only one I'm not sure about. The function of this method is to arouse the curiosity of the other party.

The subsequent development of Example 1 is likely to be that the other party will no longer be indifferent to "you". The follow-up development of Example 2 is likely to be the experience of the other party talking to "you" about a bunch of study abroad in order to prove that they have stayed in school. This actually achieves the purpose of "you", which is to indulge.

(2) Open Trap Method If a person is interested in something, and then you take the thing away, it will trigger greater interest when you give him this thing again. This is where the open trap comes from. The simple explanation is: include unexplanted thoughts, stories, emotions, or feelings in the conversation. Suppose a person asks you, "How are you doing today?" "How would you answer?" Is it "good"? Obviously that weak explosion. Here's how the open trap is played:

Example 1: She: "How were you doing today?" You: "It's hard to put into words." Her: "What's wrong?" You: "That's disgusting! You don't want to know. In this way, she will be very interested in the story, and her curiosity will be successfully seduced by you. Example 2: You: "You know what, you're really good!" You made me spend an extra 3 minutes on you. She: "Really?" Where am I getting worse? You: "I'll have a chance to tell you again." By the way, last time..." In this way, she will be extremely fascinated by the reason why "she is very good". So, it's a way to have the other person chase you and talk.

(3) Keywords to associate ideas Through the limited content given by the other party, find keywords to expand new topics. The first keyword can be obtained from the other person's name, or the first sentence.

Example 1: "I usually stay at home and watch movies or something." "What movies do you usually watch?" / "People who like to watch movies are usually very emotional. It seems that you are the same way. ”

Example 2: Someone tells you, "I don't like that bar, I had a drink in it with a group of friends on my last birthday." Well, think about it, where can you make contact development topics? Too much! I didn't like the bar, why; the craziest birthday party I'd ever experienced; the last time I drank high; the story that happened after that.

(4) Sense of connection Shallow sense of connection (common topic). For example: You and I used to be from the same high school / It turns out that you also like to eat mustard. In the early days of getting along, we relied on this sense of connection to get to know each other. The more such a connection, the greater your chances of becoming a good friend/lover. Deep sense of connection. For example, you have all had experiences of abuse / parental divorce / thoughts of suicide and so on. Deep connection is often linked to feelings and emotions, that is, heart-to-heart. A relationship from shallow to deep can not escape a deep sense of connection. It's important to note that the timing of creating a deep sense of connection is important. You can't talk to someone at noon about whether you've fallen in love with someone you shouldn't have loved. (5) Body language In reality, 80% of the content of communication between two people is done through body language. When live broadcasting, body language is quite important, and many anchors will ignore it. I think it's very strange to use words to explain body language. I still recommend that you watch more movies. Pay attention to the tone, intonation, eyes, facial expressions, gestures, postures, etc. inside. In the live broadcast, in addition to laughing, there can be other action expressions.