WeChat public account: ecv360
Author: Xiong Yue
So-called: "The tiger roars in the wind, the dragon rises in the clouds, and the heroes and sages work hard, and they are also due to the time." "Historical experience shows that in the course of development, we must be good at judging the hour and sizing up the situation. At present, the domestic heavy-duty truck industry has changed from the incremental era to the stock era has become irreversible. Against this backdrop, there is no doubt that the time is right for aftermarket services. Relevant data show that in 2020, the market size of mainland logistics heavy trucks has reached 175 billion yuan, which has continued to increase in the past two years, and the future prospects are unlimited. This has driven various heavy-duty truck companies to implement their own strategies in the aftermarket service sector. Recently, "Truck Friends Network" learned that JAC Heavy Truck has specially launched a service policy of ultra-long warranty + circular warranty for its cross-V7 products.
Specifically, any user who purchases JAC's cross-V7 products in China can enjoy 5 years or 1 million kilometers of extended warranty services. In addition, users can also experience the lifetime cycle warranty project, in which the parts that enjoy the lifetime cycle warranty need to be replaced due to quality problems, and enjoy the recalculation of the warranty period according to the original warranty length from the date of replacement until the end of the warranty cycle.
Obviously, under the repeated challenges of the aftermarket service policy of random flowers gradually becoming fascinating, JAC Heavy Truck grandly sacrificed this measure, which not only highlights the high strategic vision of JAC Heavy Truck to judge the situation, but also becomes a typical footnote for it to impact higher ranking in marketing performance this year. At the same time, it also has positive reference significance for promoting the exploration and development of the industry in the aftermarket service.
According to the data, in the past year, JAC Heavy Truck achieved vehicle sales of 34,400 vehicles, with a market share of 2.5%, ranking seventh in the industry. There is no doubt that this record is far from enough for the ambitious JAC heavy truck. The ultra-long after-sales service policy launched by spanning V7 heavy trucks as the arrow will inevitably help enterprises to go to a higher level on the basis of the original sales volume. In fact, the reason why JAC Heavy Truck has the courage to say this service policy is fully demonstrated that the company is confident enough in its own products and fully trusts its current service architecture.
It is not difficult to find from the content involved in the service policy mentioned above that whether it is the core powertrain of the whole vehicle or the parts, it is within the scope of ultra-long after-sales service, and all the maintenance costs arising therefrom are paid by JAC heavy trucks. Looking at the entire heavy-duty truck market, it seems that only car companies whose vehicle products meet the standards of B10 life expectancy of more than 1.5 million kilometers can dare to make such a promise. Obviously, JAC heavy trucks have high hopes for leapfrog V7 heavy trucks with this strength.
It is understood that the core powertrains equipped with the V7 heavy truck are the Cummins Z14 engine, the ZF 12-speed automatic transmission, and the 2.85-speed ratio of the special rear axle (2.64 optional). Among them, the Cummins Z14 engine, which has been upgraded by China VI, not only has a maximum horsepower value of 560 and a maximum output torque of 2650 Nm, but also adopts five major fuel-saving measures such as a low-friction power cylinder and an efficient supercharging system to significantly reduce fuel consumption.
At the same time, it has as many as eight lightweight design blessings, which is 250 kilograms lower than the previous National V version, and after experiencing high temperatures, plateaus, high temperatures, as well as mountainous and cold area adaptability tests and 6 million kilometers of road test mileage, the B10 life is effectively increased to 1.6 million kilometers, which can ensure the efficient attendance needs of users for long-term and long-term miles. The first mileage of the transmission can reach 250,000 kilometers, and the maintenance mileage of the rear axle is 100,000 kilometers.
In addition to the core powertrain, parts of the wheel end bearing unit with maintenance-free structure, such as the front axle hub, the drive shaft, and the steering tie rod ball head, can achieve maintenance-free for 600,000 kilometers. Relying on the strength of Rusi, JAC Heavy Truck has the courage to make an appeal service commitment.
In addition to the endorsement of excellent product strength, JAC Heavy Truck also matches the increasingly perfect service system content for the V7 heavy truck. This has enabled the successful implementation and implementation of the service policy it launched this time. In fact, as early as the beginning of the listing, JAC Heavy Truck launched 18 exclusive services for spanning V7 heavy trucks, focusing on lifelong warranty services, aiming to solve user pain points with refined, professional and customized service policies.
Specifically, these services include an extra-long warranty, worry-free use of the car and intimate service. For example, the three major assembly shells of the chassis bridge enjoy a 5-year ultra-long warranty, and the National VI engine emission warranty is guaranteed for 7 years or 700,000 kilometers. Jachuai Heavy Truck also promised that if the vehicle has a major failure and cannot be solved within 24 hours, it will be given a lost work subsidy of 1,000 yuan / unit / day, and the R&D, quality, service, and marketing team will be dedicated to a VIP group.
For example, one minute response, vehicle fault repair within 2 hours, 24 hours online service; priority access to pit stop inspection and maintenance privileges, night rescue to provide customers with intimate service packages, forged aluminum wheels to provide manufacturers with recycling and value preservation services. The addition and upgrade of the original exclusive service content not only shows the increasing importance of JAC heavy trucks to after-sales service, but also vividly reflects its valuable attitude of adhering to the whole life cycle service. At the same time, it has also become a vivid annotation for JAC Heavy Truck to deeply practice the "user-centric" service concept.
Whoever wins the hearts and minds of the people wins the world. It is conceivable that with the implementation of the new service policy for the cross-V7 heavy truck in the country, JAC heavy truck will be more attractive and competitive in the tractor market. As we all know, thanks to the dividends brought by the 9.21 super and the new national standard GB1589 policy, the multilateral economic and trade exchanges brought by the "Belt and Road", and the vigorous and rapid development of e-commerce logistics, tractors will be the mainstream of China's heavy-duty truck market in the present and future for a long time. Under the competitive pattern of competing with the deer, which heavy truck brand is the first to impress users in service, which one can naturally seize the opportunity in the tractor market first, so as to gain the favor of users and place orders.
At the time of the sword rattling, jianghuai heavy truck sacrificed this policy, at first glance casual, but carefully tasted down, in fact, it is the finishing touch of the enterprise development for more than ten years of painstaking operation, which not only strongly expresses the long-cherished wish of Jianghuai light truck not to be willing to fall behind others, but also contains the fist and fist of Jianghuai light truck for users to sincerely think and do things.
In addition to self-interested users, the implementation of the service policy of JAC heavy trucks undoubtedly has a positive pulling effect on the healthy development of the domestic heavy-duty truck aftermarket service ecology. It is reported that the warranty period of most heavy trucks in China is generally 150,000 kilometers in 20 months, but the reality is that most of the maintenance is outside the warranty period. In the long run, this not only reduces the user's experience passion, but also seriously reduces the overall service level of the domestic heavy-duty truck aftermarket, and is not conducive to the improvement of the latter. If there are more service policies such as JAC heavy trucks, the high-quality development of the domestic heavy truck aftermarket service ecology will be just around the corner.
Time also, potential also. In the era of heavy truck stock competition, smoke and smoke are everywhere, and aftermarket services have become a strategic highland for major enterprises to compete for. The service policy of ultra-long warranty + circular warranty launched by JAC Heavy Truck for spanning V7 is not only an innovative move in the aftermarket service sector of enterprises, but also a sonorous step taken by enterprises on the road to advancement. "Truck Friends Network" also expects that with the spring breeze of this service, JAC heavy trucks can become more and more courageous this year and in the future, and the sales volume will be long.