The era of software-defined cars is being accelerated, so who will define the human-machine interaction experience in the smart cockpit?
(ChinaIT.com) From smart phones to smart cars, the Internet of Everything has long become the theme of this era, in today's discourse system of car companies, whether it is new forces or traditional car companies, smart cars are not just simple mechanized means of transportation, it is becoming a smart third space that provides scenario-based services.
However, compared with the technological iteration of the mobile Internet era, the application of many new technologies in the automotive industry often has a lag period of 5 years or even longer, because there is a set of perfect processes in the traditional automotive industry system, which brings a great transformation burden to car companies, even if it is not easy for them to turn around.
However, Huawei does not have such concerns, and has accumulated countless experiences in the ICT field for many years, from technology to products, which makes Huawei's empowerment of the automotive industry a natural thing.
The smart cockpit as huawei understands it
Whenever it is mentioned whether to build a car, Huawei's official caliber is: we do not build cars, but help car companies build good cars.
Behind such a slogan is not to brush the sense of existence at the moment, on the one hand, Huawei has clarified its strategic route in the automobile business, on the other hand, it is more important to be able to exert its own genetic advantages to empower car companies, and the smart car AITO Q&A5 released recently is an excellent case.
The intelligent cockpit carried by the M5 represents Huawei's deep thinking on the development direction of intelligent vehicles.
In this year, building a smart cockpit basically sounds like the right "nonsense", but how to make the car evolve into a mobile smart living space is a test of the manufacturers' understanding of the user experience.
So from smartphones to smart cars, what capabilities can Huawei and its terminal cloud services transfer?
The advantages of Huawei's terminal cloud service in the smartphone era naturally do not need to be repeated, the huge number of users, rich terminal product lines, and excellent software and hardware research and development have provided huawei terminal cloud services with strong hard core strength, and based on this, HMS for Car solutions have been created.
The so-called HMS for Car can be understood as a series of application services provided by Huawei's terminal cloud service for in-vehicle scenarios, including Huawei application market, Huawei music, and Huawei video, and under the same HUAWEI ID system, it can realize a consistent application service experience between the car machine and mobile phone, watch, smart screen, smart home, etc., and provide a complete set of ecological content and service experience for car companies and users through Huawei's huge ecological resources.
All of this mentioned above has been unreservedly empowered to the M5 car.
How to take simple functions to the extreme
As the first intelligent car equipped with the new HarmonyOS smart cockpit, the Q&I M5 relies on these capabilities brought by Huawei's terminal cloud service, from entertainment to maps, from applications to ecology.
Take music and video as an example, this is a very simple smart car with standard entertainment functions, all the latest smart models can hardly be exempt from it as a selling point, but everyone's solution is surprisingly consistent, is to hand it over to partners, directly in the car machine pre-installed third-party music and video APP.
This practice is understandable, for car companies will not increase too much research and development costs, only need to do a good job of adaptation work, but for Huawei, only a third party is obviously not enough, it chose the most difficult way, but can greatly improve the user experience of the way - software and hardware are their own.
In the M5, Huawei Music and Huawei Video are their own operating APP, and even the hardware level is also equipped with HUAWEI SOUND car audio system, surround sound created by 19 audio units, providing users with HQSQ high-quality music, achieving theater-level listening enjoyment, so that AITU Inquisitive M5 can instantly transform into a mobile private concert hall.
In terms of music resources, Huawei Music has cooperated with the world's top record companies such as Universal Music and Taihe Music to bring tens of millions of music content across multiple categories such as popular golden songs and classical symphonies, matching users to take a nap in the car, alleviate driving fatigue, interactive entertainment in the car and other scenes, and also launched a special "high-quality appreciation area". The interior space is a more perfect closed-loop sound field, Huawei Music provides multi-channel music and sound effects for AITO, supports playing 5.1 channels, 7.1 channel music, the superior hearing of the sound system composed of 19 audios is fully released, and it can be combined with the sound effects of the "HUAWEI SOUND" system, debugging and matching the professional music sound effects of the AITO car machine, just imagine that in the car you can hear raindrops falling on the front window, birds singing in your ears, melodious songs coming from behind you... It's a lot of relaxing.
Video content is also not inferior, in order to meet the diversified viewing needs of users, Huawei Video provides AITO Q&A M5 with hollywood and domestic cinema blockbusters, art and humanities, knowledge education and other special area content, especially the "5.1 Zone • Super Sound Quality Experience" in the film, combined with the car large screen and HUAWEI SOUND sound to bring visual and auditory shock experience, which can be called a first-class private theater.
Huawei Video has also added media enhancement processing technologies such as WiseVideo in technology, including high-definition low-code, old film refurbishment, SDR2HDR, AI video enhancement, and super resolution technology, etc., to improve video quality again on the basis of video original clarity, the purpose is also very simple, is to provide users with a high-quality audiovisual experience.
Of course, Huawei also provides third-party adaptation applications, such as Kugou Music, bilibili, Huawei will not force you to use only your own home applications, but to give the choice to the user, this open idea also provides an industry model for the design of smart cockpits.
Originally, it was only a very simple audio-visual entertainment function in a smart car, but Huawei started from the actual scene and invested a lot of thinking in it, from the richness of content to the optimization of details, which has become the best footnote to create a smart cockpit human-computer interaction experience.
There's an experience called "seamless service."
Of course, as a creative enterprise, Huawei has also brought a lot of interesting innovations to the experience of the Interconnection of Everything between smart terminals, and the most profound feeling lies in the interaction experienced in the car scene.
Take the Huawei video just mentioned, it supports the breakpoint continuation function between multiple devices, users only need to log in to the same HUAWEI ID, you can record the playback progress synchronously on the car side, mobile phone side, smart screen, pad side.
For a simple example, when a user watches a movie with Huawei's smart screen at home, they can resume playback from the time point of the last pause, without the user's manual adjustment, achieving a seamless breakpoint continuation experience.
Similar functions are also reflected in Petal Maps, which is also an application made by Huawei itself, which can realize the sharing of third-party application location information to the car machine, you can even get location information through third-party applications such as Dianping and WeChat on your mobile phone and map APPS such as AutoNavi and Baidu, and quickly share the information to the car machine, which is a kind of "use can not go back" experience.
Petal Maps also supports smart split screen, only need three fingers to swipe, you can freely move the split screen in navigation and cruising state, no need to switch applications, navigation and entertainment system do not affect each other.
At least for now, such a detailed experience is difficult for you to feel in other products that advertise smart cars, and it is indeed a real user use scenario, which is the advantage of creating products by scenario-based thinking, and it has also become the most unique highlight of HUAWEI Terminal Cloud in creating smart cockpits.
The all-round digital car key is another interpretation of "seamless service", Huawei wallet provides a comprehensive digital car key service for AITU M5 car owners. There is no need to unlock the phone screen, and the user can easily touch the unlocked vehicle, lock the vehicle and start the engine in the mobile phone screen state. Through the Bluetooth sensorless ability, the user carries the mobile phone from the car about 3 meters, to achieve automatic unlocking of the car, when the car machine system detects the mobile phone or wears it in the smart cockpit, a key to start the engine, and there will be no trouble of forgetting the key.
Of course, there is also a premise for this experience, that is, the HUAWEI ID system, after the car, mobile phone, tablet, PC, wearable, smart screen and other devices log in to HUAWEI ID, these scenario-based functions will be triggered to achieve a new experience of multi-device full-scene interconnection, and the whole process does not have the slightest sense of separation.
Creating a "HyperTerminal" that represents the future
The scenario-based experience created by Huawei's terminal cloud service is not the accumulation of hardware parameters, nor is it the heavy function of the car machine, but often the optimization of details can bring users small surprises, and this design logic is invaluable.
For example, the speech recognition in the HarmonyOS car machine, because of the "visible can speak" function, no matter in any interface only need to "say" the corresponding text, the system will execute the corresponding instructions, you can see or associate with the screen of the picture, menu, option, and even button, can be operated through the voice.
As an ordinary user, we will not care about the technical solution behind speech recognition, what we care most about is whether we can experience fast and efficient in more and more scenarios, and at present, M5 has indeed done this.
In general, the M5 car integrates Huawei's high-quality cockpit entertainment, in-vehicle map services, rich car-machine applications, and open Huawei terminal cloud service HMS for Car ecosystem, which also represents Huawei's most in-depth attempt in the field of intelligent cockpit, and is a full-scene experience in the true sense.
However, many manufacturers, including Huawei, cannot ignore that the intelligent transformation of automobiles is extremely complex, which involves the physical structure, technical solutions, and scene experience of vehicles, and Huawei terminal cloud services must interpret their thinking on the automotive industry with their own practical actions to help car companies complete this challenging transformation.
Unlike other players in the industry who are trying to make breakthroughs in this area, Huawei's goal is even more ambitious, it wants to use HarmonyOS to build a super terminal that spans multiple devices, and build its own moat with a hardware and software interconnection experience.
Huawei's terminal cloud service is not only the fulcrum of Huawei's software ecosystem, but also the connection point of software and hardware two-wheel drive, and more importantly, it can make it possible to realize the vision of the Internet of Everything in the future.
But the Internet of Everything is not easy to talk about, not everyone has such a strength, Huawei has done a lot of manufacturers want to do but do not have the courage to do things, with terminal products to undertake the scene, with the scene service to connect everything.
The premise of the Internet of Everything era is everything, which means that there will be more and more devices connected to the Internet, and now the smart car we see is only one of the carriers, from the previous "the car is very slow" to the current convenient Car Networking applications that can be seen everywhere, the development of technology is subtly changing our lifestyle.
It is not difficult to predict that in the future, everything around you may become an integral part of the Internet of Everything, smart phones, smart homes, smart wearables, and collaboration between cross-devices will become a normalized experience in the future, and Huawei has taken the lead in this regard.
Source: 36 Kr