Looking at the sales data of the domestic A-class sedan market in the first two months of this year, it is not difficult to find that although there are also MODELS such as BYD Qin, Emgrand and Yidong that have entered the top ten of the list, it is necessary to challenge the dominance of joint venture models in this market segment, and independent brands still seem to lack products that can substantially break the pattern. However, it is difficult to convert high heat into high sales whenever the sense of existence is full before and after the listing, such as Shadow Leopard, which has not sold more than 7,000 units in January and February this year.
In fact, starting from MG 6, independent brands have begun to challenge joint venture car companies from another direction - under the premise of taking into account space and configuration, using sports style design, sports performance and intelligent experience to attract young people, the effect is also quite significant, MG 6 in the wave after wave of marketing support, but also once stabilized the average monthly sales at 9000-10000 units, it can be said that the market gap has been opened.
However, as more and more joint venture models inject young and sporty design elements in the past two years, the living space of independent brands in the A-class car market has once again been squeezed, especially in the 100,000-150,000 yuan market, and then imitating the similar route of the eleventh generation Civic has no longer worked, and independent brands are more urgently need to make breakthroughs in product strength in order to bring positive growth in sales and pave more chips for the brand upwards.
Take the UNI-V, Shadow Leopard and MG 5 Scorpio we compare horizontally today, in a sense, they all represent the highest level of design, cost control and research and development capabilities of the three mainstream independent car companies, and the inner volume is inevitable. From the perspective of consumers, since we have decided to pay for the independent brand sports car, we must be more clear about how to compare!
Core selling point
The core selling point of Changan UNI-V is relatively clear, that is, the typical coupe model with high fluency and completion, and there is indeed some "A7" shadow in the combination of elegance and dynamics, coupled with the rear wing design that can be raised, which can be said to be irreplaceable in terms of appearance charm. At the same time, the UNI-family borderless grille design, combined with the design of the black triangular fog light area, the narrow headlights and the relatively low body posture, give UNI-V a certain advantage in the sense of technology.
In contrast, the roof line of the Shadow Leopard does not look as good as UNI-V coordination, but the visual impact and recognition are still very high, and under the "mining" of major car critics and media, the potential of modification (including the engine) has been fully verified and released, but the driving control experience and chassis tuning are not as sporty as some car critics blow, belonging to the typical sportsman sedan type, but there is no additional style highlight in the visual experience.
The MG5 Scorpio, which has just announced the pre-sale price, is more like a fashionista, with a radical, bold styling style that is unique, and the recognition can be said to be full (there is also a "Super Sport Mode" button on the steering wheel), but this design also divides consumers into two categories, either think it looks good everywhere, or completely fail to get its beauty, but it is undeniable that the Roselle cockpit system it is equipped with will most likely be more intelligent than the predecessors.
space
From the perspective of the size of the three circumferences, the difference between the three is not large, but the MG5 Scorpio will be slightly higher. In terms of wheelbase and spatial performance, Shadow Leopard and UNI-V belong to the current standard compact car level, and visually space and ride performance will be better.
The rear seat of the MG5 Scorpio does not look very spacious, but fortunately, the length of the cushion (good support) and the angle of the backrest are surprising, and the quality of the rear seats is not deliberately reduced.
disposition
We selected three models between 100,000 and 110,000 yuan for model configuration (refer to the manufacturer's guidance price and pre-sale price) for comparison: 108,900 yuan UNI-V excellence, 108,000 yuan Shadow Leopard J11 version and 109,900 yuan MG5 Scorpio Trophy Sports Premium Edition, all three of which match the 1.5T engine with a 7-speed wet dual-clutch transmission ——
At similar prices, the UNI-V has 18-inch wheels (and higher specifications, 235/45), 360-degree panoramic impact, full-speed adaptive cruise, engine start-stop, Bluetooth key, concealed door handle, leather steering wheel, 10.3-inch LCD meter, sport-style seats, Connected Car/OTA upgrades, mirror folding/heating/auto-folding, automatic air conditioning, etc., lack of in-car PM2.5 filtering, adaptive near and far lights, lane keeping assistance system, Road traffic sign recognition, induction trunk and other configurations;
If it is mg5 Scorpio compared to the above configuration of UNI-V, the former has more lane keeping assist system, road traffic sign recognition, steering wheel shift, 12.3-inch central control screen, Yamaha audio, 256-color in-car mood lights, adaptive near and far lights and other configurations, while the latter has more than the former 18-inch wheels, hidden door handles, 10.3-inch LCD instruments, rearview mirror lock car automatic folding, automatic air conditioning and other configurations.
As for the most recommended models of each of the three, we will choose: Changan UNI-V Premium Version of 116,900 yuan, Shadow Leopard J11 Edition of 108,000 yuan, mg5 Scorpio Trophy Sport Ultimate Edition of 117,900 yuan.
Ah Chuan said car
It can be seen that in the face of the shadow leopard that entered the market earlier, whether it is UNI-V or MG5 Scorpio is significantly richer in the configuration level, and has more clear characteristics and styles in the appearance and interior design parts, so that although the three are also the main sports car market, there may be obvious differences in the audience - mg5 Scorpio's audience is obviously younger, UNI-V and shadow leopard are relatively close, but customers who are more sensitive to the scientific and technological atmosphere and the raised tail wing will be more willing to choose UNI-V. In front of the two new products, Shadow Leopard does not appear to be outstanding enough in terms of product strength and core charm.
In general, rational choice we will be more inclined to buy UNI-V, the configuration is balanced, the overall positioning is slightly higher, but the interior style may divert some users; if it is the pursuit of personality highlights, less concerned about space, MG5 Scorpio will be a more suitable choice; as for shadow leopard, in addition to the higher awareness accumulated before, there seems to be no particularly prominent advantage to support consumers not to choose the first two.