Introduction: After a long absence, the 5th generation Mondeo is about to return to the B-segment car market, can it live up to the name of Ford's flagship and double the fame this time? In this battle, Mondeo seems to be unable to lose, after all, it has only one grasp of the Chinese market.
The name Mondeo, which may not be unfamiliar to most domestic consumers, first landed in the Chinese market as early as 2004 and was once all the rage, but was ultimately marginalized because the change was too slow. This model has been announced to be discontinued in the global market in 2020, but the Chinese market is an exception.
On March 18, at the Changan Ford Spring New Product Show, the new generation of Ford flagship sedan Mondeo officially opened pre-sale; a total of 4 models were launched, and the pre-sale guidance price was 159,800-219,800 yuan. From the debut at the beginning of the year, the release of the interior, to the opening of pre-sales now, it is not difficult to see that Ford has given high hopes to the new generation of Mondeo; at the same time, from the perspective of new car pricing, Ford has indeed lowered its stature and showed no remorse for the new generation of Mondeo to compete for the market share of B-class cars.
As we all know, in the high-end car market, German and Japanese classic models have long been in hot water; at the same time, there are many rising stars in the new energy track; in this context, the price is down, and the product exploration of Ford Mondeo may have a breakthrough opportunity.
From the perspective of external styling, the new generation of Mondeo is the first mass production presentation of Ford's new family design concept of "potential energy aesthetics" in the car category. The vehicle's posture is forward-leaning, the lines are sharp, and the classic octagonal grille shape is more exaggerated and aggressive; in terms of body size, the new generation of Mondeo is 4935 * 1875 * 1500mm in length and height, which is 23mm more than the previous generation model, and the wheelbase is 2945mm, which is among the best in the B-segment car market.
The most talked about is the power configuration of the new generation of Mondeo, which is equipped with a 2.0T+8AT gold powertrain, 6.5 seconds of acceleration per 100 kilometers, rated power of 175kW, peak torque of 376N·m, strong performance, and also has three driving modes of standard/energy-saving/sports to meet daily driving needs.
In addition, on the basis of inheriting the excellent handling DNA of the Ford brand, the new generation of Mondeo has made deep improvements to the chassis and structure of the body; even if the new body length is close to 5 meters, it can ensure light steering, comfortable adjustment and smooth handling.
In terms of intelligent technology configuration, the new generation of Mondeo and Ford pure electric models share the same new electronic and electrical platform - Ford FNV intelligent interconnection network architecture, which not only has a tram-level intelligent human-vehicle interaction experience, but also has the ability to continuously upgrade the whole vehicle global OTA. The 1.1-meter ultra-wide area HD screen, the 12.3-inch full-color digital LCD instrument panel and the 27-inch 4K central control screen will fully pull the sense of technology in the interior.
In addition, it is worth mentioning that the new generation of Mondeo is also equipped with Ford's first mass-produced vehicle-to-road coordination system, based on cellular vehicle networking (C-V2X) technology, the vehicle is connected to the urban intelligent transportation system, which can enhance the vehicle's perception of road infrastructure such as traffic lights, thereby helping drivers predict.
In 2021, Ford motor sold nearly 625,000 vehicles in the Chinese market, an increase of 3.7% year-on-year, of which Ford brand passenger cars sold nearly 238,000 units in the whole year, accounting for less than 40%, while Changan Ford sold 304,600 vehicles, an increase of 20.29% year-on-year, and the new generation of Mondeo that will be listed within the year may become the new sales growth pole of Changan Ford.