Phil Spencer, the boss of Microsoft's Xbox division, was interviewed at the recent GDC 2022 in which he talked about the retail business remaining an important part of the Xbox business despite Microsoft's launch of The Xbox Game Pass.
Spencer said: "What I want to clarify to people is that for Xbox, we don't think there is a single business model that can win. I'm often asked by developers, 'Without joining the Subscription Service (XGP), wouldn't my game be successful on Xbox?' That's an absolutely wrong view. ”
"We're also looking at the people who sell games and buy games in retail, and it's an important part of our operating income statement, you know that. And we're investing resources in that, so that our developers can excel in the retail business as well. ”
Xbox Game Pass has now become a major popular product of Microsoft, and it can be said that it has become Microsoft's biggest advantage in the current console competition. At present, this subscription service has accumulated more than 25 million subscribers, and it is believed that Xbox Game Pass will continue to grow as more and more blockbusters join this subscription service in the future.