Text/Civil
The car conference is nothing more than a few forms, how can it be innovated, and how can it attract attention? No, on March 18, FAW Besturn brought us a new car, the Pentium B70S, and the now-hot "Cloud Universe" brought us a fresh and interesting new car launch.
Through the Shilang APP, participants can create individual characters and enter the meta-universe conference venue, and watch the conference in full scene at 360°. The new car, the Pentium B70S, was restored in a 1:1 ratio, and users could even test drive in the metaverse.
Positioned as a compact coupe SUV, the new car has launched a total of seven models with two power types, and the price range is 109,900 to 142,900 yuan.
In terms of exterior design, the new car adopts a new family design language called "The Sexy Surface of the Philosophy of Light and Shadow". The design of the front face is extremely bold, using the upper and lower double grille design, the upper grille is transverse, and the lower grille adopts a large trapezoidal style with a strip of chrome strips, with "Go" LED headlights, which has a sense of bold movement.
The design on the side of the body adopts the sneakback shape of a coupe SUV, which presents a low-lying posture. The roof line, which gradually presses backwards from the A-pillar, the roof rack, the concealed door handles and the five two-color wheels create a strong sense of movement. The new car has a length, width and height of 4555*1850*1515mm, and a wheelbase of 2750mm.
In terms of the rear, first of all, the double spoiler high tail above the rear windshield effectively enhances the sporty atmosphere of the whole vehicle, and also plays a role in reducing the wind resistance, with a total of two exhausts on the lower bilateral side, continuing to enhance the sense of sport.
The taillights are officially called "Great Wall Arrow Stacks", which are further extended on the basis of the through-type taillights, and with the brake lights in the form of dot arrays, they make a beauty without dead ends. At the same time, the hatchback tailgate opening method is also conducive to the acquisition of large items.
In terms of interior, the Pentium B70S is still walking the path of science and technology and youthfulness. The new car is equipped with a 7-inch full LCD instrument panel and a 12.3-inch multimedia touch screen connected to the dual screen design, and also uses the air conditioning outlet through the co-pilot. Starlight mood lights are also designed on the passenger dashboard, and the technical atmosphere is outstanding.
In addition, the new car also has a dynamic sports seat, wide waist support, thigh support and even shoulder support to provide good seat support when driving. It is also equipped with a main driver's seat with welcome function, seat memory, heating, 6-speed electric adjustment, etc.
In terms of configuration, the new car is also full of efforts, equipped with the Pentium D-Life 5.2 car machine system, supporting voice interaction control, online audio and video entertainment, navigation, smart home and other functions.
It is also equipped with L2 level intelligent driver assistance functions, lane keeping, ACC adaptive cruise, forward collision warning, intelligent speed limit reminder, automatic emergency braking, automatic parking system (APA), 360-degree panoramic image (provides 7 switching viewing angles and 3D mode, you can drag and drop the viewing angle at will).
In terms of space, the performance of the Pentium B70S is still remarkable, and the B70S has plenty of head space and legroom in the rear. Although it is a coupe style, it does not sacrifice the rear space, ensuring the double satisfaction of shape and space. And the trunk part, the slip-back design has a large opening, easy to put things away, and sufficient capacity.
Finally, in terms of power, the Pentium B70S offers two engines, 1.5T and 2.0T, of which the 1.5T model has a maximum power of 124 kW and a maximum torque of 258 N·m, matching a 7-stop wet dual-clutch transmission; and the 2.0T model has a maximum power of 165 kW and a maximum torque of 340 N·m, matching a 6-speed automatic transmission. Plenty of power.
As the first model of this year, the Besturn B70S carries the hope of the entire brand, so it must show enough strength and sincerity. This can already be seen from the above analysis that the starting price of the 2.0T model has reached the 120,000 level, which directly refreshes the bottom line price of the coupe SUV.
According to the China Automobile Association, Chinese brand passenger car sales reached 634,000 units in February, an increase of 27.9% year-on-year, and the market share has reached 42.6%. The proportion of independent brands is also steadily climbing.
In the current fierce market competition, there has always been a FAW Besturn brand that is not high or low. It is urgent to quickly improve their product strength and brand power, and rely on excellent products to win the market.
According to the FAW Besturn 635 development strategy: it is planned that by 2025, the Besturn brand will hit the sales of 600,000 vehicles at the rate of 2 new models per year, entering the first-line camp of independent brands. This year, the Pentol brand is set to sell 100,000 vehicles. And the Pentium B70S is a stepping stone.
Summary: The main young, sporty Pentium B70S, with the FAW Besturn brand to consumers full of sincerity, but also with the ambition of the automobile market. So can the Besturn B70S make a breakthrough in sales and really lead the FAW Besturn brand to occupy the mainstream market? Let's look forward to the performance of this dark horse.