Apple released two new iPhones at the spring new product launch, namely the iPhone SE and the green iPhone 13 series, of which the iPhone SE belongs to the newly designed model, because the internal hardware configuration has been upgraded. The iPhone13 series has changed the color matching, and the hardware configuration inside the fuselage has not changed. Therefore, the iPhone SE released at Apple's spring conference has attracted great attention from the outside world, and the first batch of consumer evaluations have also been released.
iPhoneSE was complained about by the outside world after its release, and sales were not optimistic, because the overall hardware configuration of the iPhoneSE was not upgraded much, and the design of the appearance was almost unchanged. At present, the number of reviews of iPhoneSE in the official flagship store of JD Apple is only more than 1,000, and the praise rate is 94%. Referring to the sales of iPhone 13ProMax and iPhone13Pro in Jingdong's official flagship store, the iPhone 13ProMax has more than 500,000 reviews and iPhone 13Pro reviews have exceeded 200,000, but the praise rate of both phones has reached 97%.
From the perspective of iPhone SE sales and praise rate, it is obviously not as good as the higher price of the iPhone 13ProMax and iPhone 13Pro, it seems that the cheap iPhone praise rate is not necessarily as high as the expensive iPhone.
In the praise of iPhone SE, it is basically for three aspects of evaluation, the first aspect is that the iPhone SE body size is small and easy to carry, and the second aspect is the powerful performance of the iPhone SE, because it is equipped with an A15 bionic processor, and the iPhone13 series of processors are the same, so in terms of performance experience, iPhoneSE is not lost to the iPhone13. The third aspect is that the iPhone SE supports fingerprint recognition unlocking. The selling point at the beginning of the iPhoneSE's listing, or for the consumer population, is the demand for small-screen mobile phones, and at the same time for consumers with limited budgets.
I have to say that Apple can indeed grasp the psychology of consumers in terms of speculating on the minds of consumers.
But the iPhone SE is not a perfect product, as can be seen from the praise rate of only 94%, although many consumers feel satisfied, but there are still different sounds. For example, in the 20 bad reviews in the official flagship store of Jingdong, iPhoneSE has several problems that are not satisfactory, mainly concentrated in the battery's power-down speed is too fast, there is no charger in the package, and the appearance is exactly the same as the old model. And some netizens also very directly said their original intention of buying iPhone SE, because there is no money to buy iPhone SE cheaply, and said that buying iPhone SE is to pay IQ tax.
iPhoneSE does have a lot of places worth improving and improving in terms of design, but the price is only 3499 yuan, so in addition to the IPhone SE equipped with A15 bionic processors and support for 5G, both the appearance and the configuration of the screen, camera and other configurations are consistent with the previous generation, which is also Apple's consideration in terms of cost manufacturing. After all, the hardware of the previous generation of iPhone SE will be slightly upgraded, which can be sold as a new machine, on the one hand, it can clean up the inventory pressure, and on the other hand, it can also seize the market share of Android mobile phones in the price range of 3,000 yuan, which is simply a good idea to kill two birds with one stone.
Purchase recommendation
In fact, it is better to consider buying an iPhone SE, because the screen size of the iPhone 13mini is 5.4 inches, which is larger than the 4.7 inches of the iPhone SE, and the fuselage is smaller than the fuselage. If you want to be easy to carry, the iPhone 13mini is the best small size phone. In addition, the iPhone 13mini supports face recognition unlocking, and two camera lenses in the rear, which is better than the iPhone SE in terms of taking pictures.
So on the whole, the iPhone13mini is the first choice for small-screen mobile phones, whether it is screen, photography and performance, it is very worthwhile to start with the experience.