On March 18, the highly anticipated Tank 500 was officially launched, with a total of 6 models in four versions: business version, sports version, customized version and black samurai version, with a price range of 335,000-395,000 yuan. For subscribers, the tank brand also launched a surprise 4 gifts and 6 welfare policies on the spot.
Don't let life lose experience, don't let feelings leave regrets
As the first product of the Tank brand business luxury series, Tank 500 is positioned as a medium and large business luxury SUV, creating a multi-million-level driving experience through powerful power, luxury space, intelligent technology and hard-core off-road strength, meeting the needs of users for high-quality travel in all scenarios such as business, home, travel, and off-road, and opening up a new category market with the brand proposition of Iron Han Tenderness.
Liu Yanzhao, CEO of Tank Brand, said, "All efforts are to exceed expectations! The tank 500 will surely break the 'import monopoly' of large-displacement off-road SUVs with benchmark-level hard-core strength and redefine the standard of medium- and large-sized business luxury off-road SUVs. ”
When talking about user experience, Liu Yanzhao emphasized the concept of "more than cars", he said, "The tank of iron man tenderness will continue to break through the new height of brand value with hard core strength and warm feelings." At the same time, it was also mentioned that the tank will "continue to build new self-confidence in brand culture and become a new symbol of automotive culture in the world." “
When new energy has become an outlet, tank 500 insists on doing large displacement, which is not contrary to the market, but really understands what users think, does not let life lose experience, and does not let feelings leave regrets. Tank 500 is based on the current consumer trend to break the situation, to do not only large displacement, but also the user yearns for the luxury and comfortable living experience, become a luxury off-road vehicle in the turbulent era.
Faced with an era full of variables, tank 500 answered with strength
In the face of competition from major luxury brands and parallel imported cars, insisting on creating hard core strength and creating a luxurious and comfortable experience is the reason why tanks really make users love.
Tank brand CMO Cui Zhuojia said, "Planning and then moving, sticking to it does not mean going against the trend, but a confident decision after insight into the market." There is no doubt that the underlying logic of the development of China and the world is being reset, which brings unprecedented challenges and opportunities to leading players, and the Tank 500 is an exclusive vehicle for them, in the face of all the unpredictable, the Tank 500 will always be a trustworthy partner and a pioneer of the tide. “
Powerful hard-core power, defending the glory of fuel, equipped with the 3.0T V6 + 9AT powertrain independently developed by the Great Wall, bringing a large displacement power that is scarce in the electric era. The specially tuned engine sound line is thick and pure, which not only fully satisfies the user's large-displacement, strong-powered fuel car feelings, but also takes into account the smoothness and fuel economy, and the strength matches the surging choice of "big heart" players.
A good product must not only have "strength", but also have "wisdom". The Tank 500 breaks the inherent perception that traditional off-road SUVs are not smart, combining smart travel with hardcore off-road. Equipped with the L2 intelligent driver assistance system, HWA/NOH high-speed pilot assistance function can also be selected to make driving easier.
There is no doubt that the rigid and flexible Tank 500 redefines the medium and large luxury off-road vehicle market, and truly has the strength to "hard and hard" with first-line joint ventures and luxury brand SUVs, with both luxury and off-road hard power, fully meet the expectations and expectations of consumers in the new era for high-quality car life in the future.
At the press conference, tank brand plans to work with Leica Academy to jointly open user strategic cooperation. For users, choosing Leica is not choosing a camera, but choosing a lifestyle, which coincides with the concept of tanks. Next, Tank Project and Leica Academy joined forces to start the User Co-creation Program to record the wonderful time of Tank users with Leica lenses. Create an exclusive photography route, expand the boundaries of life, and harvest a more arbitrary life.
"Tanks, more than cars", tank brand is committed to building a brand ecosystem covering all fields, creating a new lifestyle for users, achieving a win-win situation with users, and creating a new lifestyle exclusive to "tankers".
In the future, Tank 500 will continue to lead Chinese auto brands to break through and advance, boost brand value to a new height, based on China, go global, with high-energy technical reserves, provide global users with rich and diversified product experience, and set a new benchmark in the global high-end off-road SUV market.