WeY, Lynk & Co, Xingtu and other brands are high-end brands in terms of positioning, but the price of these brands' volume models still cannot break through the threshold of 200,000. Last year, Lynk & Co 09 officially ushered in the listing, opening the pace of its own brand impact on the 300,000-level market.
In addition to the Lynk & Co 09, the tank 500 listed in recent times also exceeded 300,000 yuan in price. So, who has the strength to become a representative of the impact of independent brands on the high end of tank 500 and Lynk & Co 09?
Different ideas for building cars
Through the tank 500 and Lynk & Co 09, it can be clearly seen that the two different car-making concepts of the independent brand at this stage can be clearly seen. First of all, Lynk & Co 09, the car is also known as the shell version of the "Volvo XC90", the reason is that Lynk & Co 09 uses the same SPA architecture as Volvo, and at the same time inherits the genes of Volvo XC90 in terms of power, but the price is only half of volvo XC90.
The tank 500 is the Great Wall's own positive research and development products, unlike the Lynk & Co 09 directly applied Tovo technology, tank 500 is completely based on the Great Wall's latest tank platform to build, its core components are also the Great Wall independent research and development.
But whether it is a take-it-or-shoot-it-all, the Lynk & Co 09 and tank 500 are all super hot. From the perspective of technical strength, Lynk & Co 09 is indeed better, after all, with the blessing of Volvo technology, but then again, Volvo itself is auspicious, and it is not completely "take-ism".
Finally, in terms of price, the price range of the Lynk & Co 09 is 265,900-320,900 yuan, with six and seven seats, while the price range of the Lynk & Co 09 PHEV model is 315,900-370,900 yuan. The newly listed tank 500 price range is 335,000-39.5 million yuan, although the price of Lynk & Co 09 is lower, but there is also a certain price overlap with the tank 500, but this does not mean that Lynk & Co 09 and tank 500 have a direct competitive relationship.
Two different market positionings
If you only look at the size, the Lynk & Co 09 and the Tank 500 are not much different, both are autonomous medium and large SUVs, but the respective markets of the two are not the same.
The positioning of the Lynk & Co 09 is more for the family, while the Tank 500 is a hardcore off-road vehicle. If you only look at the respective positioning markets, it is obvious that the audience of the home SUV market is wider, while the hardcore off-road market is a niche market.
But before the tank 500, the Great Wall Tank 300 has changed the fallacy that the hardcore off-road market is a niche market with actual performance, relying on the popularity and reputation accumulated by the Tank 300, so that the Tank 500 has been ordered continuously when it opens the pre-sale, and even once there was a phenomenon of scalper speculation.
What's more, the Tank 500 itself is a competitive hardcore off-road vehicle, not to mention the size of the medium and large SUV, only on the powertrain tank 500 has a strong strength. At the moment when small displacement engines are rampant, the tank 500 is equipped with a 3.0T V6+9AT powertrain as standard, realizing the dream of many consumers with large displacement engines.
Although the audience of Lynk & Co 09 is wider, but there are not many competitors, Ford Explorer, Volkswagen Tuon and other joint venture medium and large SUVs have been working in this market for many years, although Lynk & Co 09 is not worthy of the same level of joint venture car in terms of paper strength, but there is still a big gap in word of mouth and influence.
In layman's terms, Lynk & Co 09 has too many competitors and there are many alternatives. The Tank 500 is invincible in the 300,000-level hardcore off-road market, and there is no direct opponent at all, and the success of the Tank 300 is also the same reason. This is why the market performance of Lynk & Co 09 has not been good so far.
Write at the end
If you only look at the household SUV market, Lynk & Co 09 is undoubtedly a representative of its own brand impact on the high end, for Lynk & Co, it is not expected that Lynk & Co 09 can sell well, it is more responsible for improving the height of the Lynk & Co brand. The tank 500 is the product of the Great Wall's market segment in recent years, and more than 300,000 yuan can buy a medium and large SUV equipped with a 3.0T V6 engine, which is not something that everyone can give.