According to the data of new car traffic insurance, Lincoln's sales in China in February were 4211 units, an increase of 8.81% year-on-year and 52.38% month-on-month; the cumulative sales volume from January to February was 13,054 units, an increase of 7.39% year-on-year. Among them, the domesticated medium-sized SUV Navigator sold 1,180 units in February, up 570.45% year-on-year.
Among the subdivided models, the entry-level SUV adventurer performed the best, with sales of 2332 units, an increase of 0.39% year-on-year; the sales of medium and large SUV pilots were 498 units, down 33.42% year-on-year; and the sales of imported full-size SUV pilots were 129 units, down 27.53% year-on-year. The first domestic car, the Lincoln Z, has delivered 42 vehicles during the February pre-sale period and is now on the market, or will become the next growth point of Lincoln's sales in China.
According to the plan, Lincoln will accelerate the process of brand electrification, and it is expected to launch five pure electric SUV models by 2026 and completely transform into a pure electric brand by 2030. However, sales of lincoln's adventurer PHEV version listed last year were not ideal, with only 30 units sold in February, a month-on-month decline of 74.36%.