At least for now, China's auto market has come to an era where the young people are in the world, and the Z-generation people, as Internet natives, have undergone subversive changes in their lifestyles compared with previous generations, and the Internet has become a part of their lives.
Although many car companies are trying to integrate with the lifestyle of young people, there are not many that can really resonate. And just recently, a first automotive product conference was created in the Greek meta-universe world, which made the author shine.
On March 17, FAW Besturn's first coupe SUV Besturn B70S was officially listed, different from the previous online conferences of various automobile brands, FAW Besturn subverted the traditional form, joined forces with technology giant Baidu, and took the Xilang APP as the bearer, pioneering to create the first automotive product conference in the Xilang Meta-Universe World, becoming the first batch of car brands to enter the virtual scene of the Xi'an Meta-Universe.
The Pentium B70S lowers the threshold of a coupe SUV
Since rushing to run the Guangzhou Auto Show, with the new Chinese trend design, the Pentium B70S has impressed many netizens with the high value of breaking through the brand's expectations; the subsequent offline pre-sale, with surprise good prices and super preferential policies, brings users a new experience of time-saving, labor-saving and worry-free car purchase; the recent preemptive test drive, and in the form of young people's favorite script killing, good-looking, fun and easy to open, has won the unanimous recognition of the media and users. Lasting four months, the Pentium B70S broke the coupe SUV market with the trend of dark horses and won the favor of users.
Today, the Pentium B70S is officially here. The 1.5T Inspired Player Edition is priced at only 109,900 yuan, and the starting price has once again lowered the entry threshold of the coupe SUV model, and the 2.0T Hot Blood Rider model has a price of 126,900 yuan, becoming the only 2.0T coupe SUV in the current auto market to enter the 120,000 yuan level.
A coupe SUV designed for young users needs to be "targeted" for user needs. As Qin Guangyi, chief product manager of Pentium B70S, said, "Good products start from users, stand on value, and last for a long time." "Pentium B70S is based on this, with the high passability and safety of traditional SUVs, the integration of Coupe streamlined fashion appearance and handling, set "sports car + SUV + sedan" in one, to create a "one car three uses" multi-functional cross-border attributes, creating more possibilities for users to travel.
Young users love the national tide culture, respect "appearance is justice", Pentium B70S through the "super pull wind trend design", with a large tension of the vehicle shape and leapfrog golden ratio, the sports car's personality fashion and SUV muscle sense interpretation is just right; through the inheritance empowerment of Chinese culture, to create a super highly recognizable "Great Wall Arrow Stack" rear taillights, superimposed double tail spoiler effect, with the "strongest back shadow killing" out of the circle; as many as 9 single and double car colors, but also for the pursuit of "eye bright" of younger users bring more personality options.
In view of the "trendy human design" of The Z generation at the forefront of science and technology, the Pentium B70S fully meets the multiple needs of "Internet natives" with "super play technology enjoyment", including the full-scene ecological service of the D-Life 5.2 AI intelligent system, the L2 level intelligent driving system to assist travel, as well as digital keys, electric tailgates, 360 ° panoramic images and other intimate functions, which comprehensively help 0 affordable travel.
In view of the pursuit of speed and passion, the Pentium B70S uses 2.0T+6AT golden power combination and 13 automatic modes of exclusive tuning to take into account fuel economy, while bringing users a "super sense of driving experience" and realizing free driving in all road conditions. Under the FMA chassis platform of "light, stable, smooth and pleasant", the Pentium B70S focuses on the sportiness of the control, and further improves the stability of the control through the optimization of tire structure, spring stiffness and other aspects, and has been widely recognized by the market, and has won the reputation of "the same Chinese athlete in appearance".
It is worth mentioning that through the unlimited equation FMA empowerment, the "double E" ring body of the Pentium B70S integrates 8 safety equipment and 23 active safety technologies, while equipped with FAW's latest FEEA2.0 electronic and electrical architecture and NVH level comparable to that of the joint venture B-class car, which greatly improves the advantages of safety, intelligent networking and driving experience.
Can the "four super" products of the Pentium B70S really impress consumers? Pentium intelligent AI avatar YOMI helped us find the answer, at the press conference, YOMI as the host of the first purchase of users interviewed, as a typical representative of the Z generation, the user to the value of the first choice, to the power as the guarantee, to configure the plus point, to "super cost-effective" as the decision point, and finally the Pentium B70S into the pocket.
Total rejuvenation
In order to further get closer to the Z generation that is willing to taste the early and pursue the new dimensional culture, FAW Besturn rode the wind at the moment when the "meta-universe" outlet erupted, created a deeply immersive meta-universe listing conference for the Pentium B70S, deeply interacted with Z generation users in the heterogeneous world, shared future technology, met their social needs, and enhanced the attention of the "circle of friends".
(Pentium Building)
In the Hiram APP, any user can create a personal character and enter the meta-universe venue, 360 ° full scene to watch the conference. In addition, the Pentium B70S has been restored in a 1:1 simulation ratio, where users can perform virtual test drives. At the same time, the Pentium Building has also officially "settled" in the dimensional world, and users can go to the Pentium Digital Showroom to learn more about the brand and product information. Opening "My Brand Store" to "Your World" is another step for Pentium to approach users.
(Xi'an APP Benten Digital Showroom)
As the first brand to truly hold a new car launch conference in the Greek meta-universe, the Pentium B70S not only pried open the social nature of The Z generation to not follow the rules, love to play and chase new, evoking their expectations for another way of life, but also created a precedent for car brands to establish digital assets in the Greek meta-universe, leading the automotive industry to unlock more technology codes in the future.
As Sui Zhongjian, general manager of FAW Besturn Car Co., Ltd. and deputy secretary of the Party Committee, said, "At present, FAW Besturn is strengthening its connection with young users through value innovation, experience innovation and product innovation. "It is not difficult to see from the successful listing of the Pentium B70S that the rejuvenation process of the Pentium brand has pressed the fast forward button.