In the passenger car market within 150,000 yuan, independent brands have absolute right to speak, but what about in the market of more than 150,000 yuan, or even more than 200,000 yuan? Presumably, more people will still choose joint venture cars, especially in the car market, this phenomenon is particularly serious, and independent brands have almost no hard models with joint venture cars in the 200,000-class car market.
This is because the difference in quality between domestic cars and joint venture cars in the past was determined, and it was helpless to compete with joint venture cars at low prices. However, with the rise of independent brands, many domestic cars have begun to attack the high-end market, and it is not a fantasy to confront the joint venture car head-on. Among them, BYD Khan is an example.
The light of domestic goods, pre-sale 10 hours orders exceeded 10,000
As BYD's flagship model in the sedan market, BYD Han has been the mainstream model of the market segment since its listing in 2020, and monthly sales of tens of thousands of vehicles have long been commonplace for BYD Han. Recently, BYD once again launched the Han DM-i and Han DM-p models, further expanding the product matrix of the BYD Han family.
From the pre-price point of view, BYD Han DM-i pre-sale range of 216,800-29.28 million yuan, the new car has a total of four models to choose from, of which only one pure electric endurance of 242km, the remaining three pure electric mileage are 121km; and the pre-price of Han DM-p is 332,800 yuan, only one model, and the use of four-wheel drive, pure electric mileage of 202km.
As early as last year, there was already news about BYD Han DM-i, and what people did not expect was that DM-p models would also be launched at the same time. Judging from the pre-sale results, within 10 hours of the opening of the pre-sale, the number of orders for new cars has exceeded 10,000, reaching 12,098. This can achieve such results for an independent car priced at more than 200,000 yuan, which fully proves its strong product strength and is recognized by consumers.
Energy savings and performance, both optional
Although DM-i and DM-p are both BYD's plug-in hybrid technology, the two are very different in nature, and they are different in terms of the number of motors, combination methods, structures and so on. Among them, DM-i focuses on economic and energy saving, while DM-p pays more attention to performance.
In terms of power, Han DM-i and Han DM-p are paired with Xiaoyun-plug hybrid special turbocharged 1.5Ti high-efficiency engines, and the biggest difference between the two is the power difference of the electric motor. The maximum power of the motor equipped with the HamM-i is 145kW, the maximum torque is 316N·m, its acceleration time of 0-100km/h is only 7.9s, the comprehensive fuel consumption is only 4.2L in the state of power loss, and if it is driven in a state of full fuel and full power, it can run 1300km.
The total power of the front and rear dual motors equipped with the Han DM-p has reached an astonishing 360kW, the total torque is as high as 675N·m, and its zero hundred acceleration time can be within 3.7s, which is no different from the million-level supercar, and has a powerful performance. More importantly, behind such high-performance performance, Han DM-p's comprehensive fuel consumption per 100 kilometers in the state of power loss is only 5.2L, which is more fuel-efficient than many Japanese oil-electric hybrid B-class cars, and truly achieves "fish and bear paws I want".
For an autonomous car priced at more than 200,000 yuan, it has been successful to win more than 12,000 orders within 10 hours of the opening of the pre-sale. The reason why Han DM-i and Han DM-p pre-sale are hot is also very simple. One is that Han, as BYD's flagship sedan, has been listed in 2020, and the market performance is very good, accumulating a certain reputation. And this year oil prices continue to rise, more and more people are beginning to have to consider low-fuel consumption cars or new energy vehicles.
The second is the recognition of consumers against BYD's plug-in hybrid technology, last year, BYD launched a number of DM-i models, these models are impressed with ultra-low actual fuel consumption, a car is difficult to find is the status quo of BYD DM-i models. But even so, there are still many people waiting in line to buy BYD DM-i models, and good cars are not afraid to wait for the real evaluation of BYD DM-i models. To this end, BYD Han DM-i and Han DM-p can be trusted by more than 12,000 users just in the pre-sale stage.
Write at the end:
In February, BYD's sales exceeded 90,000 vehicles again, becoming the highest-selling independent brand in February, and at the same time surpassed SAIC Volkswagen in terms of sales, and the gap with FAW-Volkswagen was not large. More importantly, in BYD's sales composition, new energy vehicles account for more than 90%, and buying new energy vehicles to choose BYD has become the consensus of the industry.
Behind this is the recognition of BYD's core technology by the outside world, and BYD has also proved with practical actions that only by developing core technologies recognized by consumers can independent brands be based on the foundation of the automobile market.
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