Bao Yongting, a reporter from the Oriental Network, reported on March 21: Affected by the epidemic, the Shanghai Municipal People's Art Museum was temporarily closed. In recent days, Zhu Lijuan, a WeChat editor at the Shanghai Mass Art Museum, who works from home, has been busier than ever. She will select the content of each section for "nutritional catering", link the resources of the cloud platform on the chain, and shout at 9 o'clock that everyone walks into the "Citizen Beauty Education Cloud Living Room" to enjoy the cultural feast. Zhu Lijuan said: "I am just a 'food delivery worker', and the launch of the cultural meal in the cloud living room is inseparable from the 'back kitchen', thanks to the support of colleagues in the digital department and other departments." “
Offline public cultural venues are temporarily closed, and more and more citizens are staying at home. Shanghai Municipal People's Art Museum integrates online public cultural resources and launches the "Citizens' Beauty Education Cloud Living Room", which is divided into four categories: cloud training, cloud performance, cloud exhibition and cloud story, with a total of about 100 literary and artistic resources to entertain the public audience. Citizens can savor the culture and art that they usually do not have time to learn and experience during their stay at home, and the "dining" time in the cloud living room will last until the end of April.
Among them, "Cloud Performance" gathers the classic brands of Qunwen such as the Citizens' Cultural Festival, Shanghai City Lawn Concert, Man Dance Changning, and Village Evening, bringing together the classic performances in 2021 and reviewing the wonderful moments of the performance.
The "Cloud Exhibition" presents cultural exhibitions and offline tours held by public cultural institutions and social entities online, including the online version of the Intangible Cultural Heritage Living Room of the Expo - The Intangible Cultural Heritage Cloud Living Room and the "Eight Faces of Linglong - Shanghai Egg Carving Art Fine Cloud Exhibition", as well as the online delivery exhibition provided by the Shanghai public cultural distribution platform, such as the Lane Hall Memory - Old Shanghai Style Painting Exhibition, the Reshaping Of The Classic - Ding Xiaofang's New Language Art Exhibition, the Qipao Exhibition of The Clothing of Flags And Encounters the Previous Life and the Present Life- Qipao Exhibition, etc. "Picking up the City" Exhibition, Fighting the "Epidemic" We are together - the Shanghai Qunwen Art Special Exhibition takes us back to the epidemic situation and the anti-epidemic spirit in 2020 through guided tours or pictures, and enhances the confidence of the citizens in the victory of the fight against the epidemic.
"Cloud Story" leads the audience to wander in the sound story, where there are takeaway brother daily life, security love, comradeship, anonymous nuclear experts, medical workers in the epidemic, community volunteers, etc., taste the five tastes of the world and listen to the stories of life.
"Cloud Training" is the online version of the weekend aesthetic education class and the citizens' art night school, which launches the fine art courses of well-known artists and senior teachers in Shanghai, which are divided into categories such as "music", "dance", "drama", "music art", "calligraphy", "fine arts", "intangible cultural heritage" and "literature". Hu Zhongxing, a special teacher of Chinese, gave a lecture on "The Rhyme of Tang Poems", Yao Yijia, a non-hereditary inheritor of Putuo District, taught you to draw "True as Wheat Straw Painting - Shrimp Fun", and Gao Bowen, a national first-class actor, took you to enjoy "Jiangnan in your Mind - Commenting on bombs", and each course has a series of learning videos.
Zhang Lin, director of the Digital Department of the Municipal Qunyi Museum, introduced that the reason why the "food delivery" of the cloud living room can be quickly "matched with good dishes" can be delivered is due to the rapid development of public cultural digital services since 2020. At the same time, the "good dishes" in the cloud living room are not provided by the Municipal Qunyi Museum, but the "fired dishes" are the Municipal Qunyi Pavilion and "its friends", covering the digital resources of many district cultural centers and social institutions.
In the "Cultural Venues" section of the Shanghai Digital Culture Center, citizens can "visit" all cultural centers in Shanghai through VR intelligence
Citizens may have been to shanghai's cultural centers, but certainly not to all 17 cultural centers in Shanghai. In the "Cultural Venues" section of the Shanghai Digital Culture Center, citizens can "visit" the Shanghai Qunyi Museum and 16 district cultural centers through VR intelligence.
Over the past two years since its launch, the Shanghai Digital Culture Center has gradually become the standard of offline activities of the two-level cultural centers in the urban area. Citizens can enter the Shanghai Digital Culture Center through the bottom menu bar of the WeChat public account of the Shanghai Mass Art Museum to enjoy more public cultural digital resources. Zhang Lin said that this is a public cultural service digital platform for 1+16 cultural centers, not only can see 16 district cultural venues, direct recording programs, cultural events, art training registration, training video resources also gather the brand resources of the two-level cultural centers in the city. She revealed that in the future, a 1+16+n digital platform for public cultural services will be built, and n refers to social subjects. "Like the operation of our physical cultural venues, our online digital cultural centers also need to be opened."
Screenshot of the mobile page of Shanghai Digital Culture Center
Wu Penghong, director of the Municipal Qunyi Museum, said that the digital construction of public culture is not just a cultural center service method spawned under the background of epidemic prevention and control, but the actual needs and development trend of public cultural services in the mobile Internet era. "The digital construction of public culture in cultural centers must pay attention to digital platform promotion, content planning, and user management, so as to further promote the improvement of public cultural service efficiency." He said.