The Civic Art University of Pudong Qunyi Museum recently opened online registration, and 10 classes were reported in 47 seconds, which shows the popularity! Wang Xichang, director of the Pudong Qunyi Museum, while communicating with reporters, was overwhelmed with various phone calls, one of which was about the relocation of old furniture to the new venue on March 1: "To meet the needs of the masses as soon as possible, so the new venue will be opened first..." He has a dream in his heart: "I hope that the Pudong Qunyi Museum can open a museum and a city's cultural legend." ”
Double-digit ticket prices to see the premiere
The most impressive thing in the industry is that the Pudong Qunyi Museum will use the ticket prices of 20 yuan, 30 yuan, 50 yuan and 80 yuan to let Pudong residents see the "national original repertoire premiere". Wang Xichang, who is also the chairman of the Yangtze River Delta Cultural Center Alliance, revealed, "It is planned to waive the rental fee for entering the theater, so that high-end plays can also enter the public cultural space." Performance groups can still recycle tickets by selling tickets, but 30% of the tickets are sold at double-digit public welfare prices, and the remaining 70% of the tickets are lower than the market price. ”
He calculated that inviting theater troupes to perform must ensure their surplus and the cost of delayed services for cultural venues. For the courtyard group, the hardware rental such as field rent is the majority, and the cost recovery mainly depends on the box office; for the venue, the Pudong Group Art Museum, as a public cultural space, can be exempted from the field rent, etc., and after the box office is divided with the courtyard group, the ticket revenue can cover the delayed service until about 10 o'clock in the evening Of The "Civic Art University" teacher hiring fees and water, electricity and coal.
After calculating the economic account, Pudong Qunyi Museum will build a "national original repertoire premiere base". In the future, the repertoire performed in Dongyi can also use this model to perform the second round at the Pudong Qunyi Museum.
The space is fully open in the evening
Watching high-quality performances at double-digit ticket prices is only one of the plans of "The New Blue Ocean of Public Cultural Services - Golden Three Hours at Night"; the second plan is the night service "Citizens' Night School" of the "Civic Arts University"; and the third plan is that the evening space is fully open.
In recent years, the "Civic Art University" has expanded several times and set up branches in several towns. Last year, 600,000 people participated in the study, and this year it is expected to reach 1 million. Wang Xichang revealed that they also cooperated with the free trade zone branch of the Bank of China to take advantage of the opportunity to promote the digital yuan, so that all students who use the digital yuan to register can enjoy a discount of 50 yuan per course - this difference is borne by the bank. If 1 million people sign up, there will be a quota of 50 million yuan to benefit the people.
They also used this to digitalize the service to achieve a 24-hour possibility - first, they built the Pudong Digital Group Art Museum, which contains various functions such as art MOOCs and venue reservations; secondly, the public cultural resource distribution service platform can allow all villages and neighborhood committees to "order" at any time from 2,000 transparent price programs...
In the future, Pudong Qunyi Museum will truly become a big stage for the people of Pudong, a big theater, a big exhibition hall, a big square, a big classroom, a big live broadcast room, a conference living room...
Text: Zhu Guang
Editor: Gu Jiawei
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