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Shanghai Pudong adds a new cultural landmark Why is it jokingly called "Self-Hi Pavilion"

Source: China News Network

Zhongxin Online, February 15 (Li Shuzheng Yumei) A "self-hi landmark" that the people yearn for, a people-centered "art temple"... On the 15th, Shanghai Pudong sent a cultural "gift package" - the new museum of Pudong New Area Mass Culture and Art Museum (hereinafter referred to as the new museum of Pudong Qunyi Museum) was officially opened.

As one of the "3+3" key cultural projects that started construction in Pudong during the "13th Five-Year Plan" period, the total construction area of the new Pudong Qunyi Museum is 27,000 square meters. It is equivalent to half a small Shanghai Grand Theater and half a Shanghai Poly Grand Theater.

In Pudong's journey to build a leading area for socialist modernization, the rising new cultural landmarks are the "hard indicators" for cultivating cultural soft power.

Shanghai Pudong adds a new cultural landmark Why is it jokingly called "Self-Hi Pavilion"

On February 15, the new museum of Pudong New Area Mass Culture and Art Museum was officially opened. Official photo courtesy of Pudong New Area, Shanghai

In recent years, the construction of public cultural facilities in Pudong has pressed the "acceleration button": a number of major cultural landmarks such as the Shangbo East Pavilion, the Shangtu East Pavilion, the Shanghai Grand Opera House, the Pudong Art Museum, and the Pudong Library depict the gorgeous skyline of Pudong public cultural facilities; 36 community cultural centers, more than 1,000 doorstep cultural service stations and a number of towns and village cultural facilities have built a colorful horizon of pudong public cultural facilities.

"But the only thing that lacks a big stage like the Pudong Qunyi Museum that can write and perform their own performances." Huang Wei, member of the Standing Committee of the Pudong New Area Party Committee of Shanghai and director of the Publicity Department, said on the same day that the new Pudong Qunyi Museum, which opened on the same day, will surpass the limitations of the "small space" and "small classroom" of the traditional Qunwen venue, and replace it with a large-scale, highly flexible and multi-functional space layout.

Why do people jokingly call the new Pudong Qunyi Museum "Self-Hi Pavilion"? This is inseparable from the six functions of the new museum.

The first is to create a university hall for the popularization of art for the whole people. According to the pudong official, the new museum of Pudong Qunyi Museum will open a number of popular art training courses to the public at night and during winter and summer vacations, and create a national art popularization main position integrating rehearsal, training, experience and performance.

Shanghai Pudong adds a new cultural landmark Why is it jokingly called "Self-Hi Pavilion"

The picture shows the dance performance on the opening day of the museum. Official photo courtesy of Pudong New Area, Shanghai

The second is to build a grand theater for the whole people to exhibit literature and art. The new building has two theaters, the Grand Theater and the Experimental Theater, with a total of 1,330 seats. It will strive to become the premiere and permanent residence of experimental dramas and high-quality dramas from all over the country in Pudong, providing a good place for the masses to watch big dramas for public welfare. The theater will also issue an "invitation letter" to the cultural team, literary and artistic backbones and the majority of literary and art lovers in the whole region to carry out mass cultural exhibitions and exchanges.

The third is to create a large exhibition hall for the creation of literature and art by the whole people. The new museum will make full use of the exhibition space to launch a number of mass literary and artistic creation achievements that reflect the fruitful achievements of the construction of Pudong's leading area and display pudong's history and culture.

The fourth is to create a big show for literary and artistic talents PK. Pudong Qunyi Museum will face the whole district, the whole city and the whole country, inviting and gathering a group of literary and artistic talents in various fields such as special projects, special performances, special talents, etc., to carry out colorful activities such as large-scale exhibitions, large exchanges, large interactions, and large stages, so that citizens can become the protagonists and shining stars of the stage, and make it a big show and incubation base for literary and artistic talents.

Shanghai Pudong adds a new cultural landmark Why is it jokingly called "Self-Hi Pavilion"

The picture shows the interior of the new museum of Pudong Qunyi Museum. Official photo courtesy of Pudong New Area, Shanghai

The fifth is to create a large platform for live broadcasting of cultural Internet celebrities. The new museum will create advanced live broadcast facilities and live broadcast space to attract and gather a group of cultural Internet celebrities to carry out cloud live broadcasting here.

The sixth is to build a large base for the interactive community of the meta-universe. Pudong officials said that it will rely on the advantages of Internet enterprises in Pudong New Area, combine the offline space of the Qunyi Museum and the virtual scenes that young people love to use and play such as the meta-universe, introduce the latest product equipment, build an intelligent venue application experience area, launch several types of innovative network interactive scenes that young people like to hear, carry out distance art education, online entertainment interaction and public cultural DIY experience bearers, and strive to build a demonstration model for digital cultural centers. Whether it is the latest and most fashionable VR equipment or immersive virtual reality technology products, the public is expected to get the experience in the new museum for the first time.

Shanghai Pudong adds a new cultural landmark Why is it jokingly called "Self-Hi Pavilion"

The picture shows the singing performance of the day. Official photo courtesy of Pudong New Area, Shanghai

On the same day, during the opening of the new museum of Pudong Qunyi Museum, the cultural square was illuminated with lights, and thousands of lanterns emitted a glittering light. Guess the riddles, flower viewing lights, folklore flash mobs, Shanghai opera performances, online lights... A series of Spring Blessing Activities weave a picture of the Chinese New Year with a strong Flavor of the New Year.

According to the official introduction of Pudong, standing at a new starting point for the construction of the "14th Five-Year Plan" and the leading area, in the future, Pudong Qunyi Museum will also rely on new venues and new spaces to serve not only Pudong and Shanghai, but also the Yangtze River Delta and the whole country.

Shanghai Pudong adds a new cultural landmark Why is it jokingly called "Self-Hi Pavilion"

The new Pudong Qunyi Museum will open various art training courses to the public during the night, winter and summer vacations. Official photo courtesy of Pudong New Area, Shanghai

In 2022, the new pudong Qunyi Museum launched ten major cultural festival brands to deeply grasp the needs and hotspots of the people of the Yangtze River Delta and people of all ages, including: New Year Music Festival, Pudong Children's Opera Festival, Pudong Drama Festival, Jiangnan Dance Festival, Community Culture Festival, Pudong Chorus Festival, Jiangnan Pipa Festival, White-collar Cultural Festival, University Student Cultural Festival, Pudong Culture and Art Festival. (End)

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