In the 1,210 square kilometers of Pudong land, more than 5 million Pudong people live and form more than 6,000 cultural teams. In the face of strong cultural demand, in recent years, the construction of public cultural facilities in Pudong has made rapid progress: a number of major cultural landmarks such as the East Library of Shanghai Library, the East Hall of Shanghai Museum, the Shanghai Grand Opera House, the Pudong Art Museum, and the Pudong Library depict the splendid "skyline" of Pudong public cultural facilities; 36 community cultural centers, more than a thousand "doorstep" cultural service stations and other streets, towns, and village cultural facilities have built a colorful "horizon" of Pudong public culture. Among these "two lines", only a cultural hub that carries on from top to bottom, a landmark that the masses yearn for, and a "temple of art" centered on the people are still lacking.
In view of the pain points of the layout of the facilities, the appeal of the masses, and the expectations of the citizens, Pudong sent a Lantern Cultural "Gift Package" - the new museum of the Pudong New Area Mass Culture and Art Museum was officially opened this morning, launching a long-lasting Annual cultural activity. In the future, the new museum will also build six functional platforms and launch ten characteristic brand festivals, which will become a vivid practice of leaving the best resources to the people and continuously cultivate the cultural soft power of leading the construction of the district.
Complete the "hard indicators" that lead the cultural construction of the district
In Pudong's journey to build a leading area for socialist modernization, the rising new cultural landmarks are the "hard indicators" for cultivating cultural soft power. As an important project of the Pudong New Area Party Committee and the Pudong District Government for the private sector, as well as one of the "3+3" key cultural projects started construction in Pudong during the "13th Five-Year Plan" period, the new pudong Qunyi Museum is located in the Pudong Jinxiu Cultural Park section, close to the Pudong Library, the Pudong New Area Youth Activity Center, the Pudong Urban Planning and Public Art Center, with cultural facilities gathered and outstanding location advantages. The total area of the new building is 27,000 square meters, which is more than six times the size of the old building that was demolished five years ago.
Beyond the limitations of the "small space" and "small classroom" of the traditional Qunwen venue, and replaced by a large-scale and multi-functional space layout, the new museum will also focus on creating a public cultural service leading platform with six major functions. The first is to create a university hall for the popularization of art for the whole people. Relying on the new museum art classrooms, rehearsal halls, handicraft workshops and other spaces, with the help of new mechanisms such as the Civic Art University and delayed services, a number of various art training courses that are widely welcomed by the masses are opened to the public at night, winter and summer vacations, etc., to create a national art popularization main front integrating rehearsal, training, experience and performance.
The second is to build a grand theater for the whole people to exhibit literature and art. The new building has two theaters, the Grand Theater and the Experimental Theater, with a total of 1,330 seats. It will strive to become the premiere and permanent residence of experimental dramas and high-quality dramas from all over the country in Pudong, providing a good place for the masses to watch big dramas for public welfare. The theater will also issue an "invitation letter" to the cultural team, literary and artistic backbones and the majority of literary and art lovers in the whole region, carry out mass cultural exhibitions and exchanges, and create a literary and artistic stage for the people to "hiccup".
The third is to create a large exhibition hall for the creation of literature and art by the whole people. The new museum will make full use of the exhibition space to launch a number of mass literary and artistic creation achievements that reflect the fruitful achievements of the construction of Pudong Leading District and display the history and culture of Pudong, and build it into a cultural exhibition hall that the people of Pudong like to hear, actively participate in, exchange and integrate, and build a cultural garden where red culture, Shanghai culture and Jiangnan culture shine together.
The fourth is to create a big show for literary and artistic talents PK. Facing the whole district, the whole city and the whole country, invite a group of literary and artistic talents in various fields such as special projects, special performances, special talents, etc., the new museum will actively plan to carry out colorful activities such as large exhibitions, exchanges, large interactions, and big stages, so that citizens can become the protagonists and shining stars of the stage, so that it will become a big show and incubation base for literary and artistic experts.
The fifth is to create a large platform for live broadcasting of cultural Internet celebrities. The new museum will build advanced live broadcast facilities and live broadcast space to attract and gather a group of cultural Internet celebrities to come here to carry out cloud live broadcasting. In addition, the new museum will also invite Himalayas, Oriental Finance Pudong Channel, Pudong New Area Rong Media Center, etc. to open live broadcast rooms to focus on the fruitful achievements of Pudong's public cultural development and enhance the brand effect of Pudong Qunyi Museum. Generally only for professional music companies and star recording studios and other equipment, the new museum will also be open to young people as the main public welfare. Citizens can walk into the studio, realize my dream of being a singer, and make their own first record.
The sixth is to build a large base for the interactive community of the meta-universe. Relying on the advantages of Internet enterprises in Pudong New Area, cooperating with digital enterprises in Zhangjiang, Jinqiao and other areas, combining the offline space of the Qunyi Museum with the virtual scenes that young people love to use and play such as the meta-universe, introducing the latest product equipment, building an intelligent venue application experience area, launching a number of types of innovative network interactive scenes that young people like to hear, carrying out distance art education, online entertainment interaction and public cultural DIY experience, and striving to build a demonstration model for digital cultural centers. Whether it is the latest and most fashionable VR equipment or immersive virtual reality technology products, the public is expected to get the experience in the new museum for the first time.
Launch the top ten cultural festival brands throughout the year
Today, at the opening of the new museum of Pudong Qunyi Museum, the cultural square was illuminated with lights, and thousands of lanterns emitted a glittering light. Guess the riddles, flower viewing lights, folklore flash mobs, Shanghai opera performances, online lights... A series of Spring Festival blessing activities have interwoven a picture of the Chinese New Year with a strong taste of the New Year, and also created a cultural event that is both cultural and ornamental for the public.
Through a glimpse of the opening activities, standing at a new starting point of the "14th Five-Year Plan" and the construction of the leading district, in the future, Pudong Qunyi Museum will also rely on new venues and new spaces, not only for Pudong and Shanghai, but also for the Yangtze River Delta and the whole country. On the basis of big data analysis and the data accumulated by cultural activities over the years, the new museum will launch ten major cultural festival brands this year, including: New Year Music Festival, Pudong Children's Opera Festival, Pudong Drama Festival, Jiangnan Dance Festival, Community Culture Festival, Pudong Chorus Festival, Jiangnan Pipa Festival, White-collar Cultural Festival, University Students Cultural Festival, Pudong Culture and Art Festival, deeply grasping the needs and hotspots of the people of the Yangtze River Delta and people of all ages.
The ten festival brands will cover the whole year, behind the opening of the new museum and the shanghai ten major academies and universities to cooperate, and actively plan to carry out colorful activities such as large exhibitions, exchanges, interactions, and stages, so that citizens can become the protagonists of the stage and shining stars; relying on the Yangtze River Delta City Cultural Center Alliance, close cooperation with 168 Cities in the Yangtze River Delta, carrying out exchanges, integrating and accumulating and sharing cultural products of various cities; inviting special projects, special performances and special talents from all over the country to come to Pudong for exchanges and cooperation. Through enriching and expanding the product resource library, the supply main body of public cultural service products, the multiplier effect of content production and the maximization of shared benefits are maximized.
In addition, the new pudong Qunyi Museum has a number of projects that benefit the people, including a series of dynamic fashion and elegant art activities for young white-collar workers and teenagers. From now on, we can look forward to: seeing the most wonderful cultural performances in the largest public welfare theater in Pudong; enjoying high-quality cultural services in the most beautiful cultural night space in Pudong; feeling the most exciting square activities in pudong's hottest citizen square; leaving the most beautiful memories in pudong's most beautiful art corridor bridge... The new museum will strive to become a cultural landmark in the hearts of the people of Pudong, a big stage that the Pudong cultural team is proud of, an art hall that young white-collar workers yearn for, and an experience place for the latest digital technologies and concepts.
Author: Tang Weijie
Photography: Yuan Jing
EDIT: Zhu Yue
Responsible Editor Rong Bing:
*Wenhui exclusive manuscript, please indicate the source when reprinting.