Source: Used car little fat said
Used car live streaming chaos:
Since 2020, the epidemic has come, the special product of high-value and low-frequency opaque second-hand cars has gradually embarked on the stage of live broadcasting, which was originally good, anyway, many second-hand car people are also "duan hands", idle to do live broadcasting, making friends is very good, and many second-hand car people have seized the early outlet.
A look at others are doing, they have to do it themselves, so many latecomers want to quickly get traffic, but themselves, the car is not the same, the content will not be, so I have to ask "Waiyuan" to help!
This kind of "pan-pornography", the edge ball anchor has become more and more intense, and there are a large number of problems second-hand cars like "old sauerkraut" to enter the market, and the industry norms that have been hard to establish have begun to reverse.
When will bad money drive out good money? Are the traffic and customers who like this live broadcast really your customers? Some people also left a message saying that they like this, maybe we are too serious.
The chaos of second-hand car live broadcasting, a large number of non-professionalism, no entry into the audit, no product protection, no content nutrition of the layman to enter, resulting in industry ecological problems, user complaints soared.
After 3.15 in 2022, Douyin and Kuaishou are finally going to shoot, after all, there is still the above management.
Used car live broadcasting should be "licensed to work":
The second-hand car product itself is special, and the professionalism of its anchor, especially the guarantee of the product, must be responsible for the customer, which is more harmful than what small commodities exposed by CCTV and the impact of harming customers, which should have been managed long ago.
Therefore, since March 16, many platforms such as Douyin and Kuaishou have begun to require second-hand car live broadcasting to hold a certificate, file for the record, and start management, which we think should have been like this a long time ago, which is a good thing.
Used Car Appraiser Certificate "True or False"
After the news began to be released on March 16, my messages and various consultations on various platforms came, especially the one that asked for the used car appraiser certificate required by the current platform, because there are many so-called "licensing agencies" in the current society, all kinds of flooding, and the charging standards range from hundreds to tens of thousands.
Some spend money to give, some must be more than 5 days of training and strict assessment, and some are wholesale in bulk.
It is estimated that Douyin Kuaishou did not expect that the used car appraiser certificate "Li Kui Li Ghost" came so soon!
In the past few days, a friend of a used car chamber of commerce in a certain city has filed an appraiser certificate on the platform, and the result has been told that it has been filed, and it turns out that someone else has stolen his formal certificate, directly PS fraud!
So what kind of appraiser is more reliable, what kind of appraisal institution is seriously responsible, and what kind of certificate has the real gold content?
Do the training materials have national standards?
Used car appraisers themselves are industries that need ingenuity and accumulation, and their basis must be professionalism and standardization, and the standards and practicality of training materials are very necessary, so the teaching materials and content of training institutions are the most basic elements of learning.
According to the relevant content of the China Automobile Dealers Association, the relevant normative standards for the appraisal and evaluation of used cars in China currently include documents such as the "Technical Specifications for the Appraisal and Appraisal of Used Cars", as well as the relevant requirements of the national occupational skill standards.
Professional training for appraisal appraiser positions
Used car appraisers from entry to maturity is short 2-3 years, long is more than 5 years, so the current formal used car appraiser training institutions are gradually upgraded from the beginning, there are primary, intermediate, senior three types of professional titles, need to continue to advance the assessment, and have the relevant national institutions for filing and inquiry.
The kind of "certificate" that simply stamps and issues a certificate cannot solve the actual problem.
The National Appraiser Competition looks at the ingenuity of the industry
The National Second-hand Car Appraisal Appraiser Competition organized by the China Automobile Circulation Association is currently the highest level and professional competition in China, and has become the main platform for the industry to cultivate ingenuity and practical exchanges for many years, and a number of third-party testing institutions and training institutions have also won professional recognition.
The necessity for used car professionals to "hold a certificate" is based on the premise of "a really valuable certificate"!
Recommend regular used car appraiser training institutions in all regions of the country
Due to the current second-hand car appraisers and other training institutions "fish and dragons", there are also a large number of "selling fake certificates" people take this opportunity to mess around, so special consultation with the relevant departments of the China Automobile Circulation Association, providing its recommended formal training institutions for the record, for your reference only, please contact yourself to judge.
In a word, the fake real can not be long, want to do this line, or steadfast learning, step by step practice!
Used car live broadcast unbanned, will not be a proof of it, the industry knockout game has just begun!
The road is long and its repair is far away, used car people, learn well!