This article is from the used car appraiser training trainees to share after the study
April is not only the season of acacia flowers, but also the season of growth for me.
I am a "woman" from XX Automobile Group engaged in the used car industry, in this beautiful season, I ushered in a systematic and grounded used car professional training.
I have been doing used car work for a long time, the most commonly heard sentence is, "Yo, how is a female appraiser", whenever this reaction appears, I will be very proud to tell customers that beauty appraisers are more professional!
Although it is a joke, it contains a lot of content, my work experience is also from the sales background, into the second-hand car industry is my initiative to ask for help, because I think this position has a stronger professionalism, a wider range of automotive dimensions, more source of challenges.
In a period of study and accumulation, I slowly found that this post is endless.
This time the group had the honor to invite Teacher Wang Meng to conduct a 3-day training for us, although the time was relatively short, but the teacher from the vehicle development history, assessment and appraisal, pricing, market environment, common risks, negotiation skills and several plates, through a vivid and interesting "grounded" way to improve my industry awareness.
In this training, I will talk about pricing and negotiation skills.
Pricing has always been a practical problem that plagues our mid-range brands, first of all, our mid-range brand retail experience is not much, because of brand reasons, there are not many vehicles that replace and acquire models that meet retail standards, plus the retail link requires us to make some cost investment, and the bits and pieces of the account are not as good as we rely on the group's internal resources to sell the way to obtain high profit margins.
Therefore, our sensitivity to the retail price of the market and the direction of the market is not high.
However, in the face of front-line work for BBA or even ultra-luxury brands, appraisers are resistant in their hearts, whether the vehicle condition assessment is accurate, where are the pricing channels obtained, what kind of words can be used to carry out a smooth acquisition, and even whether there is a need to take a high risk to replace customers for this uncertain replacement?
I think not only do I have these confusions, but many used car personnel of the same brand exist. Through this training, the teachers resolved the high-risk minefields we had imagined in an easy way, such as our evaluation vehicles for the same level of comparison, e-commerce comparison, channel inquiry, new car market price estimation, and we calculate a detailed account for customers. Slowly bring the sense of opposition between the customer and us into the sense of understanding identity.
Teacher Wang's words, I highly recognize, "The biggest routine of second-hand cars is that there is no routine, sincerity is lasting, not rushing to make quick gains, is long-term ism." ”
As an "automotive consultant", the focus of customers is often on the price, the simple price game, we lose not only profits, the loss is greater is professionalism, customer trust, business malleability. By communicating with customers with highly professional analysis and building trust, we can drive the business and extend the business.
A qualified used car practitioner needs to have the professional ability of fire-eyed golden eyes, a keen sense of market smell, and high emotional intelligence in verbal negotiation. Through this training, I am also constantly summarizing, transforming, transferring training for departments and cooperating departments, and jointly improving our business capabilities, under the increasingly tense market competition, I hope that we will grow together into qualified automotive consultants.
I also hope to have more learning opportunities with Teacher Wang. Thanks again to the teacher for the wonderful explanation.
Used car chubby said:
Thanks to the recent training of students and peers for their recognition, although this time there are several people who have not passed the exam and need to make up the exam, but what I want to say is that many times, our study exams still have the opportunity to make up for the exam, and to show that used car appraisers often do not have the opportunity to "make up the exam", so it is still that sentence, the iron itself is hard, the results rely on practice, come on, everyone!