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Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

Pay attention to the hot spots in the automotive circle that I shared with you for the first time

Speaking of Ford Mondeo, I believe that you will not be unfamiliar, it has been named "Little Martin", the first to open the B-class car sports design trend, and with the power performance beyond the same level, Ford Mondeo has gained a large number of young consumers.

However, with the passage of time and the innovation of many competitors, the once brilliant Ford Mondeo has gradually faded out of the public eye, and product replacement is now imminent.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

Just on March 18, Changan Ford's spring new product show kicked off in Shanghai, and the fifth generation of the Mondeo family model was officially released at a pre-price, according to the configuration level, the new car was divided into four configurations, and the pre-sale price was 159,800-219,800 yuan. It is expected to be officially launched at the Beijing Auto Show on April 21 this year.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

In addition, in addition to the surprise pre-sale guidance price, Changan Ford also launched a welfare gift with a total value of up to 20,000 yuan, making it easier for users to buy a car. So, after nine years of polishing, how strong is the new generation of Ford Mondeo? Let's take a look at it together!

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

9 years of ups and downs, Mondeo's past and present lives

Before talking about Ford's new generation of Mondeo, Bump Jun felt the need to introduce Ford Mondeo's past and present lives. The Mondeo is Ford's B-class model, and it can be regarded as the earliest B-class car in China. But, you know what? The Ford Mondeo was once Ford's sedan that swept the world, especially in Europe. When the original Mondeo was definitely a phenomenon-level model, it is no exaggeration to say that in the early 90s, Mondeo with its shape, performance and super cost performance, the highest sales of nearly 700,000 units a year, that is to say, Mondeo monthly sales can exceed 50,000 units, such a performance has to be side-eyed, therefore, it also has a special name - Mondeo Man. Without further ado, let's take a look at its past.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

First-generation Ford Mondeo (1993–2000)

As early as 1986, Ford began to work on the development of the first generation of Ford Mondeo, and $6 billion set a new high for Ford's investment in car design costs. Ford's intention is simple, to make the Ford Mondeo a true "world car", replacing the Ford Sierra and Ford Telstar, which were originally sold in Europe and mainly in the Asian market.

The first generation of Mondeo offered sedans, five-door hatchbacks, and travel versions. The length of the sedan version is 4.2 meters, and the travel version is 4.6 meters. At the same time, the first generation of Mondeo pursued safety, such as side airbags, main driver's seat airbags, seat belt warning and ABS are all standard. At that time, Mondeo appeared to fight the Honda Accord and Nissan Primera.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

2nd Generation Ford Mondeo (2000–2007)

The second-generation Ford Mondeo not only continued to maintain excellent driving quality, but also became acquainted with China for the first time, bringing a rare "sporty" mid-to-high-end sedan experience at that time.

Of course, compared to the previous generation of Ford Mondeo, Ford has optimized the exterior, interior and space of the second generation of Ford Mondeo. In addition, the sport version of this generation of Ford Mondeo launched hatchback, travel version and sedan version, in terms of size, the second generation model is indeed much larger than the first generation model, with a length, width and height of 4731/1812/1492 (mm). In terms of power, this generation is equipped with a 3.0-liter V6 engine, with a maximum power of 226 horsepower, an acceleration time of 6.4 seconds from 0-100km/h, and a top speed of 253km/h. In addition, it also launched the ST TDCI Sport Edition, equipped with a 2.2-liter diesel engine, a maximum power of 153 horsepower, 0-100km/h acceleration time of 8 seconds, and a top speed of 227km/h.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

3rd Generation Ford Mondeo (2007–2013)

The third generation of Mondeo has become Mondeo in China - Zhisheng, this generation of Mondeo is more youthful and fashionable in terms of design language, while the elongated body makes it have better space performance. Internationally, this generation of Mondeo offers sedans, five-door hatchbacks and station wagons to choose from.

It is worth noting that this generation of Ford Mondeo also innovatively introduced the HMI human-computer interaction system, which for the first time realizes the dialogue function between people and cars, through which the owner can grasp the vehicle status information, cruise settings, Bluetooth hands-free settings, air conditioning and audio settings.

The choice of power is also more abundant in this generation, which provides a variety of displacement models such as 1.6L, 2.0L, 2.3L and 2.5L for consumers to choose. Among them, 1.6L has three output powers, the maximum horsepower is 110 horsepower, 120 horsepower and 125 horsepower. In addition, the third-generation Ford Mondeo is also available overseas with diesel models. They are matched by 5-speed manual, 6-speed manual and 6-speed manual transmissions.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

4th Generation Ford Mondeo (2013–2022)

The fourth-generation Ford Mondeo with its exaggerated "Martin face" shape and the sports car style body line instantly made the Mondeo the earliest sporty and young middle and high-end sedan on the market. Of course, the power performance beyond the same class is still the key part of Mondeo, its 1.5T engine can burst 185 horsepower, and the more powerful 2.0T engine can burst 207 horsepower, such a power parameter is very competitive in the same class. At the same time, with the blessing of 6at, Mondeo also has a good low-torsion response.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

Can Ford's new generation of Mondeo break through?

The new generation of Mondeo, set Ford's global 100% sedan technical strength in one, breaking the boundary between oil trucks and trams, not only has the dual advantages of tram-level intelligence and luxury car performance, but also enters the B-class car market with cross-level space, safety, sincerity and experience dimension reduction, creating a more brilliant Ford sedan flagship.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

As the fifth generation of models, Ford's new generation of Mondeo interprets a new design language "potential energy aesthetics", which not only integrates Chinese consumers' perception of aesthetics, but also interprets the strong heritage of Ford's design team.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

In the front part of the exterior, Ford's new generation of Mondeo uses a new design language, and its front position almost continues the design language of another Ford model, EVOS, which integrates many popular elements as a whole, such as sharp split headlights, dot matrix decorative nets, etc. One of the most noteworthy is the inner grille of the central network, which adopts a breathing design, which will automatically open and close several times when unlocking the vehicle or approaching with the key, which is a very interesting design.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

In addition to the design of the front face excellently uses The Design Concept of Ford's "Potential Energy Aesthetics" family, the new generation of Mondeo's more dynamic and dynamic design is also reflected in the design of the body side, from the details, whether it is the slender body waistline, the bulging shoulder line and the smooth roof curve, all create a comfortable visual effect, in addition, the new generation of Mondeo body side also uses hidden door handles, from this point of view is still quite in line with the current aesthetic trend.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

In the rear part of the car, the new generation of Mondeo adopts the classic signature ducktail design, and the through-type taillight design loved by the current young consumer group is not absent from the new car, and what is more commendable is that the taillight style of the new car also adopts the taste of the classic sports car Ford Musk, which is still quite attractive to consumers at this point.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

Of course, in addition to the dynamic and dynamic design of the new generation of Mondeo, it is also a major killer in the impressive body parameters. The new car has a length of 4935/1875/1500mm, and the wheelbase has reached 2945mm, and its overall size has been significantly improved compared to the previous generation, of which the width has increased by 23mm, the length has increased by 62mm, the height has increased by 30mm, and the shaft length ratio is as high as 0.597, and the upgrade of these dimensions also makes the new generation of Mondeo have an absolute leading spatial advantage to suppress the crowd.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

In the interior part, the new generation of Mondeo adopts a wrap-around cockpit design, a 1.1m large screen that runs through the entire central control area is the biggest highlight, integrating a 12.3-inch full-color digital LCD dashboard and a 27-inch 4K central control screen, this screen can realize split screen, the whole screen can be switched freely, so that the main and co-pilots can work together or act separately. In terms of entertainment, this screen is also equipped with SYNC+2.0 Zhixing interconnection system, which can not only support gesture control, voice interaction, face recognition and multi-touch operations, but also allow the car machine to continuously understand the user's preferences in the process of independent learning, so that the deep "interaction" between people and the car, and more importantly, the new car will also support the vehicle OTA online upgrade function, different from other patching methods, Ford's OTA is a global cloud automatic upgrade, using A/ B Backup design, this way of double encryption is more secure and also ensures that the user experience can be continuously optimized.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

In addition, thanks to the loading of the new generation of Co-Pilot360 Intelligent Driving Assistance System, the new car is also equipped with a leading visual perception system, as well as more sensor configurations in the same level, the new generation of Ford Mondeo intelligent driving assistance configuration is not only as many as 18 items, BlueCruise automatic driving function has also reached the same level of leading L2+ level. With the V2I vehicle-to-road coordination system, which was first produced, the new car can also be connected to urban smart transportation, and the perception of road infrastructure such as traffic lights is stronger and more predictable.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

As for the power level that consumers care about, the new car is fully equipped with a 2.0T four-cylinder turbocharged engine, which has a maximum power of 175 kW/5500 rpm and a maximum torque of 376 Nm. Matching with Ford's self-developed 8-speed automatic transmission, according to the official, it can "break the hundred" in 6.5 seconds.

Positioning the new generation of B+ Mondeo, interpreting the "stronger self" with sincerity and strength

Write at the end:

As a "veteran" American B-class car, since entering the Chinese market in 2013, Ford Mondeo has a 9-year ups and downs history, and the arrival of this new generation of Mondeo not only accurately grasps the aesthetic needs of young consumer groups in terms of appearance, but also upgrades in terms of intelligent technology configuration, space and power. At present, "everything is ready, only the last price is owed", I believe that under such a sincere and powerful product force, if coupled with reasonable pricing, then the return of a new generation of Mondeo to the mainstream will only be a matter of time.

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