People have expectations for the future, and they always celebrate every New Year's Festival. But there is a heart-warming festival that is easy for us to overlook. We don't seem to celebrate it, but we pursue it with all our lives. This holiday is the International Day of Happiness on March 20.
Dongfeng Nissan, although it is an automobile manufacturer, not only remembers this festival, but also pays more attention to the significance behind this festival for the majority of users. On the occasion of the 320 International Day of Happiness, Dongfeng Nissan Xuanyi launched a series of happiness actions: Dongfeng Nissan Xuanyi, together with Xinhuanet and Phoenix.com, summarized the nine happiness keywords of 2022 through social research and insights, expressed their understanding of happiness, and resonated with many netizens; and on the day of the 320 International Day of Happiness, Dongfeng Nissan and Phoenix Network launched the 320 International Day of Happiness blockbuster, and the well-known actor Li Guangjie became a "happiness narrator", with the theme of "Happiness Has Its Own Answer", telling users the answer to happiness.
In order to spread happiness, Dongfeng Nissan also launched the topic of "happiness has its own answer" on Weibo and Douyin, which attracted many netizens to explain happiness. Happiness is everyone's lifelong desire, and no one will turn happiness away. So, why does Dongfeng Nissan Xuanyi always focus on transmitting happiness? What is the connection between XuanYi and happiness? Let's explore one or two.
Carrying the happiness of 4.5 million Chinese families, set off again
It may be difficult for some people to understand why an automaker should take on the heavy responsibility of passing on happiness. The meaning behind this is obviously that Dongfeng Nissan wants more people to feel the happiness around them, because happiness is the most powerful support against the passage of time. Of course, spreading happiness in this way represents the change of the brand. To be precise, it is an innovation in the marketing model.
However, in the editor's view, Dongfeng Nissan Xuanyi conveys happiness on the International Day of Happiness, which is even more of a responsibility, because Xuanyi's car has always had an indivisible relationship with the word "happiness". For example, Xuanyi's fuel saving is a kind of happiness, "protecting" the owner's pocket; Xuanyi's space is also a kind of happiness, bringing users a comfortable driving experience; Xuanyi's quality and safety is a kind of happiness, so that everyone is more worry-free and more at ease. Happiness comes from the bits and pieces of life, and the happiness created by Xuanyi comes from its omnipotence.
Moreover, it is not the first time that Dongfeng Nissan Xuanyi has spread happiness to everyone on the 320 International Day of Happiness. Over the years, Dongfeng Nissan Xuanyi has always adhered to the proposition and dissemination of happiness, representing that Xuanyi is a happy family car that attaches importance to family travel. Looking back now, Xuanyi has gained the choice and trust of more than 4.5 million Chinese families. And XuanYi's return to them may not only be a long-term companionship, but also a simple happiness.
Strength is strong enough to be happy in one step
As the "all-round ace family car" of Dongfeng Nissan Xuanyi, its latest slogan is "the happiness you want, one step in place", which originates from the brand heritage of Dongfeng Nissan, and is reflected in Xuanyi's more balanced and all-round product strength, with strong strength, in order to give users a step in place of happiness.
Happiness is first reflected in the intelligent interconnection, Dongfeng Nissan Xuanyi is equipped with the newly upgraded Nissan Connect SUPER INTELLIGENT CONNECTION CCS2.0+ system, which can realize the interconnection functions such as voice control, remote control, in-vehicle online services, remote real-time monitoring, full-time online navigation and online audio and video entertainment.
We all know that driving requires concentration, and once there is another thing interfering, it is easy to get into trouble. For example, "Bao Ma" takes the child to play, while manually entering the address in the car machine navigation, and may be called by the child to open the window, listen to music, etc., at this time it is easy to get busy.
On Xuanyi, just one sentence of "Hello, Nissan", and through voice commands, can help us navigate, open car windows, skylights, music, etc., so that the driver can focus more on driving, but also more focused on children, no longer busy.
As a family car, the elderly and children often ride, and safety is also crucial. Dongfeng Nissan Xuanyi has a super intelligent control global safety system including over-the-horizon collision warning and pre-collision intelligent brakes to help us protect our families throughout the process. It is worth mentioning that the rigidity of Xuanyi's body has also been greatly improved and optimized compared with the previous generation, and the guarantee in passive safety is more stable and stronger.
Of course, space is also one of the important factors of the family car. In the Nissan global CMF platform, Xuanyi's length is 4641mm, height is 1447mm, width is 1815mm, and wheelbase is 2712mm, which maximizes the space of each seat and provides us with a good lateral interior space; plus there is 646-907mm of leg space in the back row, with a large Nissan sofa, whether it is a short outing, or a long-distance trip, can let the whole family enjoy that comfort and happiness.
However, in order to attract the attention of more young consumers, it is necessary to spend some thought in terms of performance. Xuanyi has been deeply involved in the market for many years, although it knows this, on the basis of the new 3rd generation HR16 intelligent engine, it has further optimized the performance, and achieved rapid response by matching the e-VTC electric continuous variable valve timing control technology and TCV multi-stage spoiler control technology. If you want to enjoy a leisurely and happy time with your family on weekends or a long holiday, Xuanyi is enough to meet the daily needs of home and travel.
For positioning, Xuanyi is very clear, it does not ignore fuel economy because of power. It is reported that the comprehensive fuel consumption of Xuanyi 100 kilometers is only 4.9L, which is already good in the same level of models. What's more, today's oil prices have entered the "9 yuan era", without excellent fuel economy, it is difficult to meet the conditions that a tank of oil can see more scenery with the family, and Xuanyi can obviously meet this. At the same time, its excellent fuel consumption performance can also bring a strong sense of happiness to everyone in the "9 yuan era".
Intelligent experience upgrade, active and passive safety enhancement, space and appearance improvement, and upgrade the power while taking into account fuel economy, the reason why Xuanyi is called an all-round family car, Xuanyi car owners' sense of happiness is stronger, it is really reasonable.
Auto network review: a family car that pays attention to happiness
Someone may have heard the saying, "Stick to one thing, focus on one area, and there will always be a day of success." "Just like Dongfeng Nissan Xuanyi's focus on family happiness, it has gained the choice and trust of more than 4.5 million Chinese users."
Therefore, Xuanyi's family car has long been deeply imprinted in the hearts of the Chinese people. Today's Xuanyi, in terms of intelligence, configuration, technology, performance, appearance and other aspects of upgrading, I believe it will continue to bring more Chinese users, to bring a happier travel car experience.
However, throughout the entire automotive industry, many manufacturers will be under the banner of "user-centric", but there are very few brands that really consider user feelings, and Dongfeng Nissan is one of the best. In terms of happiness, Dongfeng Nissan has always done a good job, whether it is product strength, or brand service and other care, have achieved a good reputation, of which Dongfeng Nissan Xuanyi is the representative work. If Xuanyi is an all-round family car, I prefer to say that it is a family car that makes happiness in one step.