Written by / Pooh
Edited / Kilig
Design / Zoi.
This era
Accommodate every kind of yearning
Encourage each branch to pursue itself
To pursue, to embrace, to forge ahead
Everyone who strives for happiness
It is also making this era happier
This is the day of the International Day of Happiness on March 20 this year, Dongfeng Nissan and Phoenix Network launched the topic discussion of "happiness has its own answer", and the well-known actor Li Guangjie, as the "happiness narrator", told us that it is actually a very simple thing to get happiness after sharing the small happiness and Ling Yunzhi of daily life:
In the era when personal dreams have long been integrated into the Chinese dream, everyone who strives to pursue happiness will have happiness.
In the 320 day of washing the soul, the chicken soup of the proposition written by many merchants with "happiness" could not withstand Li Guangjie's gentle sentence "happiness has its own answer", shocking the soul. As Li Guangjie said in the video:
"The more we are in the moment of confusion and anxiety, the more we must pursue happiness and feel happiness"
"Today, we have happiness is no longer out of reach"
"If you want to get a promotion and a salary increase, you will work hard to improve, and if you want to realize your dreams, you will start now."
Yes, every Chinese who attaches great importance to the concept of family, the driving force for running to happiness every day, is that the family can live a better life, and on the road to happiness, a bowl of hot soup for parents, a smiling face for children, and a trip for the whole family are small but sure answers to happiness.
Suddenly, Che Lizi could not help but sigh and realize that the reason why Dongfeng Xuanyi could be selected as a "happy family car" by 4.5 million families and topped the domestic automobile sales list every year with absolute strength was because he understood the "happy answer" of tens of millions of families on the road to happiness.
In The Psychology of Happiness, the three most important factors of modern family happiness are summarized: psychological frame of reference, satisfaction, and security. Then let's fully analyze how Dongfeng Nissan Xuanyi, who gives millions of families the "happiness answer", how to cultivate the million word of mouth of "happy family car"?
A happy choice for 4.5 million car owners
"The left hand loves the car, the right hand loves the car, it is worth it in the world." A car for two people, three meals for four seasons, sometimes happiness is so simple. ”
"Record the warm fragments of life and watch the sunset with Xuanyi."
"Weekend farm parties for a family-friendly time."
Opening the Xuanyi forum of a large automobile website, not only can you see many Xuanyi car owners take the initiative to post and share the "small lucky" time in life, but also trigger many netizens to like and call. Before that, a Lanzhou car friend also told Che Lizi that he was very entangled in the car selection stage, and finally chose Xuanyi, but the reason at that time was simple: "It is sales, let me choose it." ”
A year after picking up the car, he took the initiative to tell me to drive 30,000 kilometers, no regrets about the choice and thanks to Xuanyi: "Joining the Xuanyi family, what I often do is to go out on weekends with two or three families, and the feelings of children are very close; everyone has also found that they have sat in many other brands of family cars, And Xuanyi's rear space, large sofa comfort, fuel consumption performance ability has always been the most recognized by our group of car friends." ”
It is not difficult to see that these Xuanyi riders communicate and interact on a daily basis, and their sense of identity and harvest is like a family.
Professor Jane Emmanuel Denev, who wrote for the United Nations' World Happiness Report, once pointed out: "Happiness is not driven by wages and pay, social relations and identity are more important. "The reason why the happiness of Xuanyi car owners is the best in and out of the car circle is inseparable from the choice of 4.5 million "people in the same way", a national car that can attract happiness and create happiness, who can not love it?
The most all-round car to meet the "small pursuit" of the whole family
Companionship is the longest confession of affection, since Xuanyi introduced the domestic automobile market in 2006, each generation has become the best model of the current "national car". The reason is that there is no other reason, which is the strong product power performance of Xuanyi with "home" as the core, carefully interpreting the needs of modern families, and creating an all-round car in everyone's eyes.
Mr. and Mrs. Kobayashi are a pair of "new Guangzhounese" who have been in Guangzhou for 5 years, and this year they are ready to welcome the second child, and they have just turned a year old in a fourteenth-generation Xuanyi, and they told Che Lizi that there was nothing wrong with their original "small pursuit". In 2006, when he was still in middle school, Kobayashi sat in the newly domestic Xuanyi, "My impression of this car at that time was large and wide, the rear seats were very comfortable, I wanted to sleep when I lay down, and I would buy a happy one after work." When it came time to buy a car when it came time to start a family, Xuanyi was naturally Kobayashi's favorite: "At first, my family asked me to see a few more cars, but after they took a test drive, they were all conquered by the all-powerful Xuanyi." ”
One Of the Xuanyi Riders' Club once voted for "What impressed you the most about the 14th generation of Xuanyi?" Many people voted for the "dynamic low lying like GTR" exterior shape and high-quality interior atmosphere, and Kobayashi voted for Xuanyi's above-the-same level of tranquility and Multi-Layer ergonomic seats.
"My family and I see Xuanyi as an extension of our family, the warmest and happiest time for the family is to sit in the living room and chat, and Xuanyi's large sofa and sound insulation effect are really worthy of the name, and our family travel feels like being comfortable at home." Kobayashi added that his family was very satisfied with Xuanyi's spacious rear space, "Let's say an adult with a 1.8m can sit in the back seat and cross his legs in his seat without being complained about by the front row." ”
Kobayashi told me that happiness is when a family pulls away from trivial matters and takes a journey of love. This is also the reason why he often travels after buying Xuanyi. "In the future, the second child will be born and grow up, and they can travel by car, with two child seats on the back, and the mother will sit in the middle to take care of it, and everyone can be surrounded by love."
"Xuanyi space has no choice, power and fuel consumption do not have to pick, you see now No. 92 gasoline are 9 characters, so fuel saving is very important, my Xuanyi best fuel consumption you do not believe, in 4.9L/100KM it." The most valuable thing is that Xuanyi takes into account the low fuel consumption at the same time, the power is also very heeled, low, medium and high speed are easy to retract. Indeed, the 14th generation Xuanyi, equipped with the new 3rd generation HR16 intelligent engine and CVT gearbox, is nicknamed "the best partner" by car owners, and under the peak torque of 159Nm, every journey is comfortable.
"What I need is a car that can take care of my family, this car should be tonal, easy to drive, comfortable to sit on, and fuel consumption can not be high, and Xuan Yi gave me the best choice." Xiaolin's appeal represents the expectations of tens of millions of Chinese families for a full family car. Thanks to Nissan's global CMF platform, the 14th generation of Xuanyi can perfectly meet the needs of every Chinese family. Every time you travel, every member of the family can enjoy the "extension of love" given by Almighty Xuanyi.
Happiness is your enterprising attitude
Long Yingtai said that the greatest happiness of a person is nothing more than a home that makes him feel warm and steadfast in his body and mind. Therefore, security is not only the source of happiness, but also the most important waiting for happiness. The reason why Xuanyi has become a valuable "happy family car" in the hearts of the Chinese people, on the basis of the "national family car", it injects a full range of safety protection and people-oriented intelligent configuration, and constantly makes progress to escort each happiness seeker.
This is also the original intention that Dongfeng Nissan Xuanyi has always insisted on, so that every car owner who chooses it can feel the "warmth" of being loved. Novice drivers, whether they are concerned about every road condition such as arbitrariness, lane change, and large cargo rushing, but these are not a problem under Xuanyi's NISSN i-SAFETY intelligent active safety system, ICC intelligent adaptive cruise system, EPKB electronic handbrake, AutoHold automatic parking and other configurations, improve the comfort of daily driving while full of security; the newly upgraded Nissan Connect super intelligent connection CSS2.0 + Car Networking System is the most intimate "little assistant" in life, always ready, for you to open and close the skylight, adjust the air conditioning temperature, change the navigation, gently wake up to understand your needs in seconds; a family outing, hungry to rest, online entertainment, vehicle without oil It can "advise" you.
There is also a "small Easter egg" that spoils the owner - the on-board online service, which can provide regular OTA upgrades, remind the owner of maintenance appointments and other intimate services; the powerful "smart refueling" function is more like an artifact, providing coupons, low oil intelligent reminders, and Xuanyi car owners also enjoy refueling VIP services and prices, practical and assured.
Yes, Xuanyi has long exceeded the expectations of the Chinese people for a travel tool. Your daily struggle, the original intention of bringing a happier life to your family, is like the continuous improvement of Xuanyi, creating higher value for users and pursuing the ultimate beauty. Since the introduction of domestic production, each generation of Xuanyi is an extension of the home, is to accompany the Chinese family "happy family car", the original intention remains unchanged, enterprising.
Write at the end
Obviously, on the road to happiness every day, it is xuanyi and 4.5 million families who are mutually fulfilled. What kind of car do you want to choose? How do you meet happiness? How do you care for your family? I believe that every enterprising and confident person has his own answer in his heart, and Dongfeng Nissan Xuanyi, who understands "Happiness Has Its Own Answer", lives up to the reputation of "Happy Family Car" with its cross-level advantages and oversized cup care, and is worthy of the favor of 4.5 million families.
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