"Affected by the continuous sharp rise in raw material prices and the tight supply of suppliers, XX cars will adjust the price of models on sale, and the price increase after comprehensive subsidies will be XX-YY yuan", if you are paying attention to new energy vehicles, this sentence is probably the most common sentence "template" during your time.
"Fill a tank of oil to buy a bicycle, fill up four tanks of oil can buy an electric car", if you are a fuel owner, and often pay attention to the price of oil, during this time, I am afraid you can see a lot of ridicule similar to this sentence.
"Oil prices continue to rise, new energy vehicle prices do not stop", this sentence can probably summarize the current automobile sales market and use scenarios.
The editor of "Dao Ge Says Car" would like to ask, if you are preparing to buy a car, how will you choose between the dilemma?
Outrageous! The new energy vehicles that you can see and can't see are rising
Since the beginning of this year, after the national subsidy, new energy vehicle products have experienced a wave of price increases, of which Xiaopeng Automobile, BYD Automobile, Tesla and so on are listed. However, the price increase after the decline of the national subsidy has not yet been digested by consumers, and a new round of price increases has come again.
"Affected by the continuous sharp rise in raw material prices and the tight supply of suppliers, WM Motor will adjust the price of the models on sale, and the price will be raised by 7,000-26,000 yuan after comprehensive subsidies.", On March 20, WM Motor issued such an "explanation on the price adjustment of models".
Seeing this description, you will definitely feel very familiar, from a recent point of view, the content in the above instructions is basically the template of the new energy vehicle brand.
Let's take a look at whether the "explanations" of several of these new energy vehicle brands are quite similar.
Xiaopeng Automobile: Affected by the continuous sharp rise in the price of upstream raw materials, Xiaopeng Automobile will adjust the price of the models on sale, and the increase in the price before the subsidy will range from 10,100-20,000 yuan.
Geometry car: Affected by comprehensive factors such as the rise in raw material prices, geometry automobile will adjust the official guidance price of its geometry APro, geometry C and EX3, and the range of the increase is 3000-7000 yuan.
Zero-run car: Affected by the sharp rise in raw material prices and the decline of the national supplement, the official guidance price of the zero-running car will be adjusted after the subsidy of the C11 full range of models, and the specific price can be viewed on the official website of the zero-running APP or the zero-running car.
…………
In fact, including Tesla, BYD, etc., the explanation of price adjustment is also more or less the same. Judging from the direction pointed by the "explanation" of the price increase of new energy vehicles in this round, the spearhead is all aimed at the "rise in raw materials".
You may not be too cold about the data on how the price of raw materials rises and the price increases, but what if it is replaced by the "grounded" narrative of the owner of the new energy automobile enterprise?
Earlier, Ideal Auto CEO Li Xiang said in Weibo, "At present, brands that have contracted with battery manufacturers to determine the price increase in the second quarter have basically announced price increases immediately." If there is no price increase, most of them have not yet been negotiated, and the price will generally increase immediately after the negotiation. The increase in battery costs in the second quarter was very outrageous. War, politics, and the epidemic have made it possible to appreciate the value of buying a car, and the price of used cars in the United States has increased by 30% overall. ”
Yes, according to this statement, the increase in battery costs is "outrageous", and there will be car companies announcing price increases. Looking at the rising oil price, and then looking at the rising price of new energy vehicles, is it a calculation in mind to see the friends who are buying a car?
Accounts! Does the algorithm of the boss of the new car-making force work?
At a time when potential car buyers are frantically planning to plan in their hearts and study what car to buy is cheaper, the bosses of new car-making forces have already thought of algorithmic logic for us.
At the same time as the oil price rose wildly, Shen Hui, the founder of WM Motor, calculated the account for us, and the international oil price rose to 130 US dollars / barrel... No. 95 gasoline will break through 9 yuan / liter. According to the calculation of refueling 50 liters, it costs more than 450 yuan. Shen Hui sighed, "The 450 yuan fuel bill can be converted to charge pure electric cars for several months." According to the calculation of 100,000 kilometers in 5 years, the electricity consumption of smart pure electric vehicles can save about 80,000 yuan more than the fuel cost of oil vehicles, which is almost equal to four LV or Hermès entry-level bags. So, what else are you thinking about? Come and power up! ”
Seeing Shen Hui's "initiative", did you silently settle the idea of buying new energy vehicles? Don't worry!
As we all know, oil prices will be adjusted, before the 95th gasoline will break through 9 yuan / liter, have you also seen the 95th gasoline 7 yuan / liter? In the full life cycle of the car, how can we ensure that oil prices will remain high for a long time? Not to mention that the price of new energy vehicles has also increased! The price of WM Motors was raised at 7,000-26,000 yuan, and if you look at the difference in the price of No. 95 gasoline, 26,000 yuan is about 13,000 liters of No. 95 gasoline, which is about 260 50 liters of fuel tanks. In this way, are consumers who want to buy new energy vehicles hesitant again?
It is worth mentioning that although the market penetration rate of new energy vehicles at this stage is very high, it has never been able to sell fuel vehicles, which not only has the impact of the hard injury of "mileage anxiety", but also the price. More well-known pure fuel compact cars such as Bora, Yinglang, etc., some models can be down to about 80,000 yuan, or even lower, but can the price of compact electric vehicles or new energy vehicles be so low?
In addition, according to the February 2022 China Automobile Retention Rate Report jointly released by the China Automobile Dealers Association and the Jingzhen Estimation Used Car Big Data Platform, the 3-year used car retention rate of electric vehicles in the Chinese auto market is 51%, and the 3-year used car retention rate of plug-in hybrid vehicles is 61.3% on average. In the face of this depreciation rate, do you still feel that the American, Korean, and domestic fuel vehicles do not maintain their value?
The editor of "Dao Ge Said Car" believes that on the one hand, the oil price remains high, on the other hand, the price increase of new energy vehicles, and most consumers who intend to buy vehicles are hovering between the dilemma. The above content is not to teach everyone to "buy a bicycle" to save money, but to give everyone a wake-up call: buy a car that suits you, don't be hot for a while!