In 2021 in the domestic market of more than 500,000 luxury pure electric vehicles, Gaohe Automobile only uses a single model - Gaohe HiPhi X has become the leader of the market segment, the next year to 2022, Gaohe Automobile's sales momentum is still strong, 355 units were delivered in February, and with an average transaction price of 700,000 yuan / vehicle, continue to win the monthly sales champion, may not have a concept of "pin crown", in other words, in this segment, every 3 cars sold, One of them is the HiPhi X!
In March, Gaohe Automobile officially opened the "Like to Create · In the era of Live to Create's brand spirit 2.0, the brand's first mass-produced model, The HiPhi X, has carried out a comprehensive evolution of "field, domain and person", changing the "single flat" technological upgrade route of traditional car companies and bringing a "multi-dimensional" technology luxury experience. Today, let's explore what kind of "black technology" Gaohe Automobile uses, which can make Mercedes-Benz, BMW, Audi and other traditional car companies stunned.
"Field": Multi-dimensional scene experience
In view of the different emphases of smart home scenes and smart business scenarios, Gaohe HiPhi X has created a multi-dimensional scene experience of "one person pulling wind, two people romantic, four people luxury, and six people happy", accurately meeting the needs of different types of users' car scenes and bringing more personalized technology luxury performance.
When you're driving alone, the HiPhi X's 3.9-second supercar power is the ultimate in handling. When you and your loved ones are ready to start the "walk-and-go journey", remember to turn on the 17-speaker sound system from the British treasure Meridian, combined with the personalized settings of the car's soundstage and equalizer, it will bring a romantic melody to the beauty of the journey.
In addition, thanks to the generous space of Gaohe HiPhi X comparable to large SUVs, it has the ability to create a "three-dimensional scene", especially the 6-seat model (including the flagship version, deluxe version, Chuangyuan version and Zhiyuan version), the second row of seats can be adjusted vertically and horizontally, which can quickly form a variety of combinations of seat layouts, whether it is two children at home, or accompanying both parents to travel and run errands, Gaohe HiPhi X can meet almost all the car needs of a large family.
Among them, the world's first High-Hex wingspan door is convenient for the elderly to get on and off the car, no wonder The owner of the High-Hemp car will write in the article: This (Gaohe Spread Wing Door) design may make most people feel that there is no use scenario, but when you have used it once in a specific scene, such as taking the elderly to see a doctor, you will be surprised to find that it is so important!
But if the HiPhi X is a high-end model suitable for the home dimension, then the 4-seat flagship model reinterprets what is called the "ultra-luxury executive car"! The second row adopts independent aviation seats, with a full set of "comfortable" configuration - electric adjustment of the backrest, leg rest, foot rest posture, ventilation, heating, massage and other functions, which belongs to the basic exercise in the basic exercise. The rear 8-inch HD touch screen allows for control of functions such as seats, mood lights and two-row air conditioning.
This has basically caught the lifeblood of the BBA brand luxury executive model, but this pair of HiPhi X is only an appetizer, because it also has two major "magic weapons": the world's first push smart mobile refrigerator and Dow's world premiere LUXSENSE silicone leather. If you want the same treatment, it is almost impossible not to match the top of the two million level. In addition to the scientific and technological application of the world's first technology mentioned in the 3 projects mentioned earlier, we can also find a lot in the body of Gaohe HiPhi X.
For example, the world's first face recognition and contactless entry, the world's first mass-produced intelligent electric SUV with rear wheel active steering system and the world's first electric SUV equipped with "PML programmable intelligent headlights" and "ISD intelligent interactive light group", etc., but the engineers of Gaohe Automobile told us that the application of the first technology is not to show off, but to let users get a more luxurious experience, which makes me vaguely feel that this may be one of the reasons why Gaohe's owners give up BBA models.
"Domain": Derived from the underlying intelligence gene
The reason why Gaohe Automobile can create a "multi-dimensional stereoscopic" scene that cannot be reached by traditional car companies is the "intelligent domain" of the car built by its "H-SOA" (superbody electronic and electrical architecture).
Thanks to the world's first mass-produced open EE architecture platform, the E&E architecture of the automotive has achieved "soft and hard separation". We take Gaohe HiPhi X as an example, which has more than 500 sensors, more than 300 electronic actuators, under the traditional electrical and electronic architecture platform, these automotive parts are not linked to each other, sensors and sensors, actuators and actuators are "independent", the result is inefficiency. "H-SOA" allows all hardware to be interconnected to form an efficient and flexible "smart domain", thus realizing many functions such as "intelligent light interaction system" and "one-click experience of intelligent interactive scene".
Imagine that when we drive to an unfamiliar section of the road at night when the night is dark and windy, and the lighting conditions of the road section are very poor, which causes us to be unable to judge the situation ahead through our own senses, whether there will be inconspicuous barricades 100 meters ahead, and whether there will be pedestrians, then the "intelligent light interaction system" based on "H-SOA" will play a role.
Through the "PML programmable smart headlights", two high-brightness guidance lines equal to the width of the body are projected in the driving direction, providing the driver with driving trajectory and passability assistance to ensure the safety of driving.
At the same time, the system will also be through the many sensors around the body, always pay attention to whether there will be pedestrians on the road, when the sensor detects pedestrians, the "PML+ISD intelligent interactive light group" will immediately adjust the beam, avoid the head area, so as not to be dazzling pedestrians, and will also project a "zebra crossing" on the ground in front of the vehicle to guide pedestrians after the vehicle is parked.
"Intelligent light interaction system" in addition to everywhere reflects the driver and traffic participants of the human care, but also very interesting, Gaohe Automobile also for the first time in the world opened the function of the light group editing permissions, under specific conditions, users can call the custom editing interface, can also be fully DIY through the mobile phone APP, customize a variety of personalized memes, and can link gaohe wing doors, mood lights, audio for immersive scene creation. Such a diversified, scenario-based, and linkage light group application. It is believed that the engineers of audi in the "light factory" will also call "insider" when they see the "intelligent lighting interaction system" of Gaohe Automobile.
In addition, the Mercedes-Benz EQS, which has been listed, is also equipped with LED projection digital headlights and claims to have "holographic projection" technology, but so far, we have only seen its application in intelligent beam control, dynamic lighting effects, etc.; and BMW iX has not made good use of the laser headlights on the body, and its biggest use is still in lighting. On the whole, the development of smart light groups or "smart domains" is far less abundant than Gaohe HiPhi X, and the starting prices of 1.0796 million yuan and 746,900 yuan respectively further discourage ordinary consumers from these so-called latest smart technologies.
The surprise brought by "H-SOA" is not limited to competing with the world's top car companies for the false name of "light factory", but also brings an unprecedented experience in the car, "HiPhi Play" (formerly Geek World) is Gaohe Automobile to provide users with a new way of playing cars. Users can mobilize the sensors and electronic control actuators on the car to the greatest extent through the APP, carry out functional reorganization and mobilization, so that many vehicle intelligent applications can be developed, adapt to more use scenarios, and even create new use scenarios, that is, "scene cards". For example, during the European Cup, you can find the "one-click to watch the ball" button in the machine interface of Gaohe HiPhi X, when you click the "scene card", the car machine system will make one-click allocation of hardware such as lighting system, audio and video system, fragrance system, seat and so on in the car.
Do you think that the application brought by "HiPhi Play" (the original geek world) is only at the imaginary level, but the data shows that since the delivery of Gaohe HiPhi X, the cumulative download of the "scene card" customized by the official and the owner has exceeded 60,000 times, saving users up to 6169 hours of system setup time, becoming one of the few successful cases of "user co-creation".
On the other hand, some overseas car companies, still in order to do a good job in voice recognition local optimization and efforts, but also to integrate the intelligent cockpit solutions provided by suppliers and efforts, Gaohe Automobile has initially realized the construction of intelligent interaction scenes through "H-SOA", completely from the actual user car scene, Gaohe HiPhi X industry-leading intelligent technology, to create a variety of use scenarios, a variety of driving experience of the epoch-making intelligent car, taking into account the sense of ceremony and practicality, and truly use the scene to define the design.
"People": Technology changes life, the soul is still "people"
Some people say: "The car of the new era, the hardware is the shell, the software is the soul", in fact, it is not, technology can change life, but it is still people-oriented, and The car-making concept of Gaohe Automobile's "scene definition design, software-defined car, and co-creation and definition value" just perfectly combines the three. The reason why Gaohe Automobile has gone to great lengths to develop the "H-SOA" (super-body electronic and electrical architecture) platform to create an "intelligent domain" is to break through the barriers of automotive hardware, create customizable scene cards, and create a car experience of "thousands of people and thousands of multipliers", in order to achieve the supreme realm of "human-vehicle integration".
Gaohe Automobile hopes to tap the blind spots of users, solve the pain points of users, and create high points of users through the empowerment of science and technology. Just like the transparent chassis, it excavates the blind spot of the driver's information on the bottom of the car in the traditional mode; the unmanned automatic parking function solves the problem of the old and difficult parking of novices; and the "PML+ISD intelligent interactive light group" creates a new mode of human-vehicle interaction.
In the concept of Gaohe Automobile, "people" are the owners of vehicles and the creators of vehicles, just like its "like to create · Like the brand spirit of Live to Create, "Create" is the innate gene of Gaohe, linking the brand and users more closely. The use of "intelligent domain" to drive its own and users to create in-depth co-creation, will continue to shape subversive products, upgrade the techluxe technology luxury experience, so that Gaohe Auto has always been in the industry pioneer position.
Bang Reviews:
In a sense, the cars created by Gaohe Automobile are no longer a "species" with the cars built by traditional high-end luxury brands. Taking Mercedes-Benz EQS as an example, the logic of its intelligent electrification is bottom-up, a single flat upgrade, that is, "existing technology - > upgrade products - > user feedback - > new technologies - > new products - > new user feedback - > ...", and the car-making logic of Gaohe Automobile can be seen as "user needs - > scenario settings - > innovative technologies - > products - > user demand iteration - > ...".
The logic of car building is different, and in the end, it will determine who can survive in the new era of car building, and become bigger and stronger. Gaohe Automobile starts with brand evolution, the evolution of products and services is coming, with a new attitude of comprehensive evolution, and continues to upgrade the technology luxury experience for users, which may be what future cars should look like!