If we put it six years ago, we would often say that this model is good but not popular. However, with the listing of the Tenth Generation Civic, sports compact cars have become more and more popular in recent years, and independent brands have also kept up: Lynk & Co 03, MG6, Shadow Leopard and so on. Geely actually has models that focus on young sports, and in 2018, It launched Geely Binrui. But with the upgrading of consumption and the change of demand, Geely needs a cooler, more boutique sports car, so it came.
Recently, Geely officially released the official map of its new models and announced that it was officially named Binrui COOL. In fact, in recent years, although the main sales of Geely Automobile have been concentrated in household models, models such as Binrui, Binyue, and Xingyue S have also gone far on the road of sports. For the term "young sports", Geely has a wealth of experience, and the technical reserves of the power part are not to worry about, so the emergence of Binrui COOL can be said to be expected.
So how competitive is this car? Especially at present, there are not many strong opponents in this market segment, is it worth looking forward to? Without further ado, let's get straight to the point.
Static retrospective
I have said before when interpreting geely Emgrand L: if the front face of the "energy storm" is added with blackening elements and sporty treatment, then Geely can easily cut into the sports compact car market. This is not, the appearance of Geely Binrui COOL on the basis of the new design style of "Energy Storm", evolved into a more youthful "Racing Storm", although the lines of the front face are similar, but Bingrui COOL creates a completely different style through many design details.
The combination of the three-stage daylight and the chrome-plated air vent below forms an "X" line that reinforces the model design. The black front shovel is embellished with red lines, the sense of combat is very good, the red F logo appears on the real shooting car, and the red F logo will only appear on the top model like Binrui.
The biggest highlights on the side of the new car are the extremely obvious slip-back lines and the huge black tail. At the same time, compared with Binrui, the new car has been redesigned and adjusted on the chassis, and the chassis height has been reduced by 5mm. Coupled with the black encirclement of the side skirt, the low-lying style of the whole vehicle is obvious. Of course, whether side encirclement affects passability still needs to be known through an actual test drive.
In terms of body size, although the official has not disclosed it at present, from the information declared by the Ministry of Industry and Information Technology of the new car, the length, width and height of the new car are 4710/1795/1455mm, the length and width of the body are improved compared with the current model, and the wheelbase remains unchanged at 2670mm.
Our live-action top-of-the-line model features a 205/50 R17 blackened rim, and the yellow brake calipers inside are sporty routines. However, the tire uses the horse brand UC6, which is a tire that is biased towards comfort, silence and handling.
The tail also incorporates many conventional sporty designs – blackened taillights, bilateral double exhaust, large diffusers, imitation air vents, and so on. The rear wing is made of carbon-like fiber, and the angle cannot be adjusted, providing limited downforce at the limit.
In the interior part, the shape of the center console is actually more familiar to everyone. Both Xingrui and Emgrand L use the same style, but Binrui COOL does not follow the suspension central control screen of the first two, but uses a 10.25-inch + 12.3-inch dual screen. In terms of system, the real-time model cannot enter the system, but according to the official map, Geely's latest Galaxy OS ecosystem is adopted.
The interior material uses a lot of imitation carbon fiber material and fur material, and the interior also uses a lot of red elements, such as air conditioning outlet trim, red door panels, seat stitching, and even red seat belts. In contrast, in fact, I think the "wolf green" played by new owners will be more suitable, and the color matching is more inclined to the color of the new iPhone 13 Cangling green, which is actually a popular year for green.
In terms of power, the new car will be equipped with a new B plus 1.5T four-cylinder engine with a maximum output of 133 kW (181 hp).
Competitiveness analysis
Since the new car is only a static display at present, there is no specific news on the power, driving experience, price and configuration, so we only analyze this Binrui COOL based on the information available at present.
First of all, let's talk about the positioning of this car: from the perspective of body size, Binrui COOL is a big punch than the current Binrui, but the overall spatial performance and wheelbase have not changed. Although it is also a compact sedan, it is obvious that there is a certain gap between the wheelbase part and the mainstream sports cars currently on the market. Whether it is the Shadow Leopard or the Changan UNI-V, the wheelbase is more than 2700mm. Therefore, Binrui COOL is actually half a level smaller than Shadow Leopard and Changan UNI-V, at least in terms of positioning will be lower.
Secondly, the sporty compact sedan focuses on whether the power can meet the standard. From the power level analysis, the 1.5T engine turbocharged engine used by Binrui COOL, Shadow Leopard and UNI-V is basically at the same level as shown in the table. Of course, the actual acceleration ability needs to be revealed after performance testing, but the initial power level of the three is comparable.
Configuration part, although there is no specific model configuration parameters at present, but based on the geely's various car series configuration is not low, Binrui COOL in the configuration of this piece do not have to worry. After all, emgrand L has been given configurations such as panoramic imagery, adaptive cruise, front seat heating, and transparent chassis at the price of 100,000
Looking at the Binrui COOL car, the information given so far in addition to the new 1.5T four-cylinder engine, the rest of the novelty is not enough, and even compared with the Shadow Leopard and other cars in terms of wheelbase parameters, there is a certain disadvantage. But frankly, whether it's the exterior or interior of this set, or the Galaxy OS ecosystem, it is commendable on the aesthetic level and ease of use.
From the experience of Xingyue L, Xingrui and Emgrand L, Geely has absolute strength at the level of compact level. A large part of the reason for this is that I blame the pricing, in the face of good pricing, Geely's current models have many advantages, and there are no obvious shortcomings. Although there is no dynamic test drive for the Binrui COOL car, we are not very clear about its transmission tuning and chassis performance, but these two aspects can give the best surprise, and it does not affect, because most consumers at this price point actually like the exterior interior battle, driving a comfortable car - too pure sports style has a negative impact on comfort.
Pricing conjecture
Since we are talking about pricing, let's talk about the pricing of binrui COOL car.
Cars are a business, and that's easy to understand. For the pricing of the car on the one hand, it is necessary to reflect the positioning of the manufacturer in the market, on the other hand, it is also necessary to consider the positioning of the car in its own product system, and cannot form a 1+1 > for existing products
Then for the Binrui COOL car, vertically, there is a fourth-generation Emgrand under the Binrui COOL, and there is a star, which is basically at the same level as the current Emgrand L. From the perspective of product strength, Binrui COOL space is slightly smaller, but the power is stronger than Emgrand L, and the appearance is a difference in style.
Therefore, in terms of product attributes, I prefer to regard Binrui COOL as a sporting version of Emgrand L. Emgrand L is priced at 9.39-10.99 million yuan, and binrui COOL should also be in the price range of 90,000-110,000 yuan in longitudinal analysis. Considering that the cost of the new engine compared to the 1.4T + CVT combination may rise a lot, 9.5-115,000 is a more reasonable range.
Horizontally, our previous section also briefly compared the parameters of Binrui COOL and Shadow Leopard, UNI-V and other models, although the power is at the same level, but the disadvantage in terms of space will be more obvious.
In addition, we also need to say about the design, the design is subjective, we are not good at judging who looks good and who is not good-looking, but in these three cars, in fact, young consumers care more about the personality, Binrui COOL will also be slightly inferior - shadow leopard and UNI-V are more recognizable, and Binrui COOL is still under the framework of the Geely family design, which will also affect the purchase decision. To put it simply, the front face of Binrui COOL and Emgrand L and Boyue X looks similar, but the appearance of Shadow Leopard and UNI-V will be more special and rare.
Of course, this is based on the existing information inference, if Binrui COOL can give more in configuration, or achieve a high level of dynamic performance, then the pricing will also rise accordingly. For these reasons, I think 9.5-12 thousand is a more reasonable price range.
Full text summary: Is Binrui COOL innovative? Judging from the current static feeling, there is actually a sense of racing storm based on the evolution of energy storms, but horizontally it is not much new. I'm looking forward to the follow-up dynamic review to see if the 1.5T four-cylinder engine and chassis are good enough to grab the currently small sports compact sedan market.