Zhi DongXi (public number: zhidxcom)
Author | Yunpeng
Edit | Desert Shadow
What exactly is intelligent digital life? Perhaps in the eyes of most ordinary consumers, "connected to the Internet" is equal to "smart". But in reality, this is just the first step towards intelligence.
Just yesterday, Huawei just launched the whole house intelligent and all-scenario new products, we saw that all kinds of smart products and services in smart home, smart travel, audio and video entertainment, smart office, sports and health and other scenarios landed, Huawei's 1+8+N full-scenario ecological strategy to accelerate again.
All the cards in life can be loaded into the e-wallet, the tablet e-book breaks through the barriers of the content ecology, the headphones can also listen to songs and music... Behind these fresh intelligent digital experiences, the empowerment of Huawei's terminal cloud services (HMS) has become a key support, and various applications and hardware are deeply adapted and optimized, forming Huawei's unique intelligent experience.
Since Huawei first proposed the HMS ecosystem in August 2019, the construction of the ecosystem has long become an important part of Huawei's all-scenario intelligent strategy for terminals.
It can be said that the core applications such as huawei application market, Huawei browser, HUAWEI CLOUD space, Huawei wallet, and Huawei reading that we are familiar with are all important components of HMS.
Today, from a series of newly released ecological new products and the rich application empowerment provided by Huawei's terminal cloud, it is not difficult to see that the deep integration of software and hardware has become a key weapon for Huawei to stand out in the all-scenario smart life track.
First, the "1+8+N" strategy has accelerated its landing, and the qualitative transition from "interconnection" to "smart connection" has been accelerated
Since Huawei proposed the 1+8+N strategy in 2019, the full-scenario force has been a prominent feature of Huawei's product and service landing, from home, travel, entertainment, office to sports and health, Huawei strives to bring intelligent experience upgrades in several core scenarios.
With the iteration of HarmonyOS to 2.0, 8 and N in 1+8+N are further accelerated, and behind this, the application ecological empowerment brought by Huawei's terminal cloud services has become the key to the intelligent connection of Huawei's all-scenario ecological products.
Eight categories of products, such as car machines, speakers, headphones, watches/bracelets, tablets, large screens, PCs, and AR/VR, as well as N-class pan-IoT ecological products jointly completed by Huawei and partners, are strengthening the intelligent interconnection between devices, and the various applications on the products also provide users with a more intelligent and efficient experience.
At last night's press conference, a series of blockbuster ecological new products and technology demonstrations showed us Huawei's determination to develop an all-scenario ecology and the strong technology and service capabilities behind it.
From these products, technologies and services, we can foresee that the era of everything from "connected" to "intelligently connected" has arrived.
The Evolution of a "Wallet": From a Payment Tool to a "Big Butler" for Personal Life
To deeply understand the deep empowerment of Huawei's terminal cloud services for Huawei's full-scenario ecological products, we may wish to focus on the five core scenarios that China focuses on, at yesterday's press conference, we can clearly see that in each scenario, the deep integration of applications and products has brought about a "qualitative change" upgrade in the experience, from the use of a "wallet" to the operation of smart cars and machines.
At the press conference, Huawei Wallet can be said to have entered multiple scenarios such as smart home, travel, and sports health, which left a deep impression on me.
Huawei's new smart door lock products are eye-catching, and Huawei Wallet has added support for this product "one touch unlock", so that the product experience has taken it to a new level.
I only need to pair my mobile phone or watch with the door lock, I can add the smart door lock key in the Huawei wallet application, after the addition is completed, I do not need to unlock the phone, nor do I need to open the APP, or even the internet, I can complete the unlocking and opening the door by "touching".
In particular, it is worth mentioning that in terms of security, our passwords and data will be stored in the SE security chip of our mobile phone or watch, which is completely localized, can meet the financial-grade security requirements, the three-party application cannot be accessed, and can also resist brute force cracking, which can be said to be a sense of security.
In terms of intelligent interaction between the car and the machine, Huawei Wallet has innovatively launched the digital car key function, which can provide financial-grade security protection of the car key service, so that my mobile phone can have two digital car key interaction methods at the same time, NFC and Bluetooth.
Thanks to this, I usually unlock, lock and start the vehicle can be done by "touching", and even do not need to unlock the phone, and bluetooth support can make the unlock become "non-sensory", as long as I am within 3 meters of the vehicle, I can automatically unlock the vehicle.
These two interaction methods do not have to worry about weak networks or devices without power, which can be said to take into account both security, convenience and stability.
Not only can key cards and car keys be stuffed into a small wallet, in fact, all kinds of cards in life can be "pocketed" and convenient to use.
For example, Huawei Wallet has officially supported the NFC fitness card function, after we add the fitness card to huawei wallet, you can use your mobile phone or watch to "touch" to quickly enter the store to check in.
In addition, through the "Campus Card" function in Huawei Wallet, students only need a mobile phone to realize campus card functions such as opening and prohibiting, dining, consumption, and book lending, and campus life can also become intelligent and digital.
Behind such a convenient experience, the AI capabilities at the bottom of Huawei's terminal cloud are silently empowered, and through the addition of AI, the mobile phone NFC can achieve intelligent recognition, situation awareness, automatic matching, and quickly evoke the corresponding cards, realize the ability to quickly swipe cards under scene switching, and truly let users get the improvement of experience.
A simple wallet application incarnates as a personal life butler, integrates all cards in one, and realizes insensitive control through intelligent awakening based on AI technology, and Huawei Terminal Cloud's understanding of intelligent experience is truly "grounded".
Third, science and technology and humanities sparked: a new experience of e-book "paper reading"
Huawei Wallet's empowerment of ecological products is more like a "point with face" approach, and the vertical breakthrough of Huawei Terminal Cloud in key products is also quite exciting.
Huawei's previously released HUAWEI MatePad Paper tablet e-book products can be said to have become a batch of dark horses in the e-book category, and the deep reason is that the deep integration of software and hardware brought by Huawei's terminal cloud and the bold breakthrough at the application level are crucial.
Through self-developed algorithms and anti-glare and reflective technology, HUAWEI MatePad Paper allows users to see the content on the screen clearly under the sun while protecting the eyes, and the real paper book reading experience "jumps on the screen".
In addition to visual perception, the lack of e-books in terms of content ecology is also one of the core pain points of users, this time, the addition of Huawei reading, so that e-books are no longer a closed ecology, its reading assistance allows reading to break through layers of barriers, the actual experience, Huawei reading makes e-books become a "platform" for paper reading instead of a simple "tool", becoming vivid.
At the same time, Huawei's native simplified-traditional conversion and inter-translation functions in more than 40 languages also allow me to break through the limitations of language in content and expand the boundaries of knowledge and information acquisition when reading.
What brightened my eyes this time was that THE HUAWEI MatePad Paper is also equipped with the HarmonyOS 2 operating system, which supports Huawei's traditional strength - cross-terminal circulation interconnection function.
With the blessing of such a function, I only need to log in to the same HUAWEI ID to realize Huawei reading one-click cross-end continuous reading, from mobile phones to e-books, from tablets to e-books, this kind of barriers from hardware to software level, so that the use experience of HUAWEI MatePad Paper has been upgraded to a new height compared with traditional e-book products, and it can even be said that it has become an "alternative new species".
Fourth, the headset can also listen to songs and recognize songs, solve content pain points and improve the audio experience
In addition to the innovation in visual experience, HUAWEI TERMINAL CLOUD has also focused on enabling upgrades on the audio experience side of the product.
With the ability of Huawei Music, Huawei's latest TWS headphone new HUAWEI FreeBuds 4E can also support the song listening service, I only need to tap the headphones to instantly recognize music.
In today's popular environment of TWS headphones, the demand for headphones with more intelligent functions has been very prominent, under the empowerment of Huawei music, we can even identify the music of interest through headphones in a variety of scenarios such as listening and playing, listening while watching, and learning while listening.
This upgrade of the detailed experience is heart-warming.
At yesterday's press conference, Huawei also brought a new HUAWEI Sound Joy smart speaker with a strong sense of design and excellent sound quality experience.
In view of the excellent battery life and easy-to-carry features of HUAWEI Sound Joy speakers, Huawei Music has specially added a special Devaray area and an outdoor zone for it, so that this product has better music content to exert its strength on the basis of continuing the Acoustic Structure and Sound Quality Tuning Skills of Tvere.
As users, we can also enjoy a high-quality audio experience more conveniently through the targeted tuning of software and hardware.
Fifth, application recommendation takes into account both intelligence and humanization, breaking through the shackles of APP form
Since it comes to the empowerment of various applications for hardware products, huawei application market, the "application base camp", has to be mentioned, today, Huawei application market has become the backbone of Huawei HMS services.
After years of overseas experience, Huawei's application market has become a global mobile application market and the third largest mobile application market in the world, after Apple and Google, with more than 730 million users.
Thanks to this, we can see high-quality and popular applications and services in Europe, Latin America, Asia Pacific, the Middle East, Africa and other regions in the Huawei application market.
It is worth mentioning that the Huawei application market can intelligently switch local application recommendations according to the country or region where I am located, recommend local popular applications and suitable applications to me, and even recommend optimized applications to me according to different models of hardware, which can be said to be both intelligent and intimate.
Huawei's "no need to install, point-and-click" fast application has also become a breakthrough exploration of Huawei's mobile application form.
Compared with native apps, fast apps don't need to be downloaded and installed, and we can add quick portals directly on the desktop, click-to-click. Fast applications are also more feature-rich, support HTML5 web page automatic updates, and occupy less memory resources.
It can be said that fast, lightweight and core service capabilities are the most important features of fast application.
In addition, the latest HarmonyOS has launched a "universal card" service, the information on the card is updated in real time, I can quickly get the information I need at a glance, eliminating the time to open the app.
At the same time, the card has also become a carrier of atomic services, I can get and share at any time in the service center, no need to download and install, this "one-step" experience of getting news and various services has left a deep impression on me.
There is no doubt that in the 5G era, this "light application" form will inevitably become the main trend of future application development, and this convenient and unique digital service experience will also become one of the important advantages of Huawei's HMS ecosystem.
Sixth, the cloud space has no sense of synchronization, and data security is still strictly controlled
Speaking of ecology, at present, device collaboration and data synchronization have always been a core pain point for users, and the "cloud synchronization" experience of HUAWEI CLOUD space ecology has solved these problems very well.
Now, I only need to turn on the "Use Cloud Applications" option in the HUAWEI CLOUD space to enable synchronization, and I can automatically synchronize calendars, WiFi, and other data between my Huawei phone, tablet, and PC under the same account. I can receive reminders of schedules, meeting information, and more anytime, anywhere, without using a device.
At the same time, through huawei's "Find Devices" APP or cloud space website, I can also quickly locate mobile phones, Pads, headphones, watches and other devices under my account, which increases my sense of security as a sloppy person who loves to lose things on a daily basis.
Since it comes to data synchronization, data security and privacy protection are also important topics that cannot be avoided. In terms of security, Huawei has always demanded itself to exceed industry standards.
It is understood that HUAWEI CLOUD space strictly controls every aspect of data collection, transmission, and storage, and strictly guarantees data security.
The same data security experience has been extended into browser applications. We all know that in mobile phones, browsers can be said to be the hardest hit areas of data and privacy leaks.
This time, Huawei Browser can provide detection and interception functions for web pages that are about to be visited, and can promptly pop up access warnings for risky web pages and block some malicious URLs. Of course, privacy protection functions such as preventing three parties from obtaining user information, managing the location of web pages, and camera permissions are also readily available.
Behind these outstanding data privacy protection capabilities is Huawei's more than 30 years of global experience and the accumulation of more than 20 global compliance certifications.
In January 2020, Huawei ID (EU/EEA) has obtained EuroPriSe privacy protection certification, in addition, Huawei Terminal Cloud Service obtained ISO/IEC27001 and CSA Star security certifications as early as 2015, and obtained ISO/IEC 27018 privacy standard certification and the world's first ISO/IEC 27701 certification in 2019.
At present, HUAWEI Terminal Cloud Service has set up 7 regional operation centers around the world, including 15 data centers, all of which follow the principle of data localization, and our personal information and important data are localized and stored anonymously and encrypted.
Conclusion: HMS empowers the full-scene ecology, and smart life is far more than mobile phones
In addition to small mobile devices such as smartphones, watches, and e-books and tablets, the empowerment of Huawei's terminal cloud services has long been extended to "big guys" such as smart cars. Huawei's terminal cloud service can bring us convenient and intelligent linkage between mobile phones and car machines, and this service can realize sensorless switching and full-scene coverage of "people, cars, and homes".
Whether it is the small wallet application that incarnates as the big housekeeper of life, the software and hardware ecological integration experience brought by Huawei reading and Huawei music, or the high convenience and security brought by cloud data collaboration, we can clearly see that the in-depth innovation and technological upgrading of Huawei's terminal cloud services at the application level have blossomed in Huawei's all-scenario ecosystem.
With the rapid development of AI technology, the rapid maturity of various intelligent hardware industry chains, and the continuous improvement of public consumers' awareness of various intelligent products, the concept of smart life is no longer limited to a small mobile phone in hand, but continues to penetrate in various scenarios of our lives.
Behind Huawei's various intelligent products and services full of novelty and can greatly facilitate our lives, Huawei Terminal Cloud Service HMS has become a key technical support for the full-scenario ecosystem, and this low-key "behind-the-scenes hero" role is precisely what HUAWEI Terminal Cloud Service plays at the moment.
Today, huawei terminal cloud services have more than 580 million monthly active users worldwide, covering more than 170 countries and regions, with 7 regional centers and 15 data centers around the world, and the cumulative number of application downloads in Huawei's application market in 2021 has exceeded 432 billion times. Huawei's HMS ecological tree has flourished.
Under Huawei's 1+8+N all-scenario grand strategy, soft-hard collaboration and all-scenario experience have become the direction that Huawei will inevitably adhere to, what kind of technological breakthroughs will Huawei bring in the future, and what kind of smart life experience upgrade can it really bring to end users? We are looking forward to it.