On March 16, some media reported that Chongqing Changan New Energy Automobile Technology Co., Ltd. (hereinafter referred to as Changan New Energy) has registered the "Qiyuan" trademark, and also registered the WeChat public account of "Qiyuan Automobile User Service". Based on this, the media judged that "Qiyuan" will be the new brand name to be released by Changan New Energy, and at the same time announced a number of pictures of the logo of the new brand.
However, just one day later, the media released news that "Changan Deep Blue" or will replace "Kaiyuan Automobile" and become the official name of Changan New Energy's new brand, and the evidence is that Chongqing Changan Automobile Co., Ltd. applied for the "Deep Blue" series of trademarks on December 20, 2021, including Deep Blue Automobile, Deep Blue Electric, Deep Blue New Energy, Deep Blue Intelligence, etc., and the account subject is Changan New Energy's "Qiyuan Automobile" WeChat public account, which was also changed to "Changan Deep Blue" on March 14.
Overnight reversal, the plot is confusing, which also makes the new brand of Changan New Energy, which is about to be launched, once again become the focus of media attention. Is this new brand called "Qiyuan" or "Deep Blue"? Or some other name that is not yet known? The upstream news reporter asked the relevant person in charge of the public relations department of Chang'an New Energy for verification, and the other party replied: It is not convenient to disclose it now, but it will soon announce the relevant news. How fast is it going to be soon? Combined with the analysis of many previous media, this time point is most likely to be around the Beijing Auto Show held in April 2022.
According to the upstream news reporter, the first model launched by the new brand of Changan New Energy is the pure electric coupe model code C385 unveiled at the first science and technology ecological conference of Changan Automobile in August 2021, which is based on the new pure electric platform of EPA1, and is significantly higher than the models currently on sale by Changan New Energy in terms of positioning and product strength.
In January 2022, Changan New Energy recruited order centers for the car around the world, and the first batch of 203 outlets in 95 cities has now all been in place. At this investment briefing meeting, Changan New Energy also revealed that it will create an independent new brand with a high premium, including C385 and subsequent models, which will no longer use Changan's V standard, but use a new Logo. According to the plan, C385 will open pre-sale in April 2022, which is also the time for the release of the new brand predicted by the media, C385 will be officially listed in June, large-scale delivery will begin in August, and it is expected to sell 50,000 to 60,000 units by the end of 2022, while the annual planned production and sales target of bicycles is 150,000 units to 200,000 units.
Upstream journalist Wu Jian