In February, A-class vehicles sold 367,400 units, up 28.59% year-on-year. Among them, German, Japanese and independent brands have three models on the list, and the "three-legged Standing" pattern is stable. Xu Haidong said that in the past two years, the competitiveness of independent brands in the A-class car market has been continuously improved, and even not lost to joint venture brands, so it has gradually been recognized by consumers.
Japanese brands still occupy a strong position, but there are also hidden worries under the prosperity. Xuanyi's lead is no longer obvious, surpassing more than 1,000 Vehicles in February. With the upcoming listing of the new Langyi, it is still unknown whether Xuanyi can continue to sit firmly in the position of "one brother" in the A-class car market.
In the shadow of the global epidemic, even if the domestic automobile market with a complete industrial chain is difficult to stand alone, some manufacturers are crazy to increase the price of chips, and then some manufacturers are forced to stop and reduce production. Chen Shihua, deputy secretary-general of the China Automobile Association, said, "According to the survey, the current chip shortage has not been significantly alleviated compared with the fourth quarter of last year. ”
Despite this, the A-class car, which is mainly based on volume, still handed over a satisfactory answer. According to the data, the cumulative sales of A-class vehicles in February were 367,400 units, an increase of 28.59% year-on-year. Among them, German, Japanese and independent brands have three models on the list, and the "three-legged standing" pattern has been solidified. In addition, Cruze rose sharply year-on-year, and the American brand won the last place.
Specifically, Japanese brands still occupy a strong position, but there are also hidden worries under the prosperity. In February, Xuanyi performed steadily, with a year-on-year increase of 33,300 units, winning the A-class car sales championship, showing its strong strength, followed by Corolla, with a total of 22,700 units sold, an increase of 80.87% month-on-month, ranking third in the list, which is also the highest growth rate among mainstream models.
The hidden danger is that Xuanyi's leading edge is no longer obvious, only more than 1,000 Langyi vehicles in February, and e-POWER models have suffered setbacks, a month-on-month decline of more than 70%. With the upcoming listing of the new Langyi, it is still unknown whether Xuanyi can continue to sit firmly in the position of "one brother" in the A-class car market. In addition, although Toyota Ralink occupies the last place in the list, the year-on-year decline is more than 20%, which may be surpassed by the Tiger's Yidong PLUS at any time; at the same time, honda Civic, which has always been a top ten regular customer, has also been squeezed out of the list.
In contrast, the Volkswagen brand is equally optimistic in the A-segment car market. In terms of SAIC Volkswagen, Langyi sold 32,000 vehicles in February, continuing to occupy the second place in the list, which is one of the few highlights. However, Santana continued to lose, directly falling out of the top 20; Lingdu experienced a "painful period" before the replacement, selling less than 3,000 vehicles.
In terms of FAW-Volkswagen, Polaroid and Sagitar sold 115,300 units and 12,600 units respectively, down 17.39% and 52.13% year-on-year, and down 26.51% and 34.2% respectively, ranking sixth and seventh in the list. Golf sales were less than 4,000 units, down more than 50% sequentially.
In addition, the highly anticipated ID.3 sold just over 1,000 units in February, down 54.3% month-on-month, which partly shows that Volkswagen's electrification transformation in the A-segment market has been blocked. Since last year, the Volkswagen Group has stepped up its electrification offensive in the Chinese market, successively launching a series of models such as ID.4, ID.6, and ID.3, but only delivered 70,000 vehicles in the whole year, failing to achieve the goal of 80,000-100,000 vehicles.
Volkswagen ID.3
Chen Shihua said that the overall scale of the German system in the Chinese market is larger, "the ship is difficult to turn around, in the process of transformation to new energy, although some good products have also been launched, but the absolute amount is too large, it is difficult to convert over, how the future performance is still worth paying attention to." ”
However, Volkswagen is confident in the market performance of electric models this year. Herbert Diess, CEO of Volkswagen Group, said at the group's annual earnings conference held on March 15, "This year, our goal in china is to double the sales of pure electric vehicle models. "In 2021, Volkswagen will deliver a total of 93,000 pure electric vehicles in the Chinese market.
In contrast, independent brands maintain a good competitive state, and form a "three-legged" market pattern with Germany and Japan. Among them, BYD Qin PLUS sold a total of 22,500 vehicles, ranking fourth in the list; MG 5 rose double-up year-on-year, followed by 17,000 units, ranking fifth in the list; Geely Emgrand continued to break through 10,000 vehicles, ranking ninth in the list.
In addition, Yidong PLUS also exceeded 10,000 vehicles, and the gap with Toyota Ralink at the end of the list was only 50 vehicles; Roewe i5 and Geely Xingrui also had the strength to "break the wrist" with joint venture models such as Santana and Axela. Xu Haidong, deputy chief engineer of the China Automobile Association, said that in the past two years, the competitiveness of independent brands in the A-class car market has been continuously improved, and even joint venture brands have not been lost, so they have gradually been recognized by consumers.
In terms of American brands, Chevrolet Cruze achieved a counterattack, an increase of nearly 7 times year-on-year, ranking eighth in the list, which is also its best result in more than a year. However, Yinglang still could not slow down, and only sold 8603 vehicles in February. In addition, ford ford forees can still "stop bleeding" year-on-year, while foxes have dropped again and again, almost ranking at the bottom of the A-segment car market. (China Economic Network reporter Jiang Zhiwen)