Red Star News' three-year strategic plan releases five keywords that define the way forward

On March 16, with the theme of "Peers to the Future", the Red Star News 5th Anniversary Photo Exhibition was held at the Jinsha Site Museum. At the launching ceremony of the film exhibition, Red Star News released its strategic plan for the next three years.

Red Star News 5th Anniversary Photo Exhibition was held at the Jinsha Site Museum

Five years ago, Red Star News was born. The word "Red Star" is the most solemn declaration of the positioning of mainstream new media. In the past 5 years, Red Star News has deeply studied and implemented General Secretary Xi Jinping's series of important expositions on promoting the integration and development of the media and making mainstream public opinion bigger and stronger, and promoted The Commercial Daily and Red Star from "you have me, I have you" to "You are me, I am you". In the past 5 years, the "reform, innovation, forge ahead" gene of the business newspaper has been injected into the new career carrier of Red Star News, and has grown into a new mainstream media with a full platform and full license covering more than 100 million fans.

In the past 5 years, the well-known phrase "the news has happened, the business newspaper is on the scene" has been upgraded to "the news has happened, the red star is on the scene".

The news happened, and Red Star was on the scene

In the past five years, Red Star News has achieved phased results in its transformation from urban newspapers to mainstream new media and traditional media to emerging media.

Red Star News, Chengdu Release, Chengdu Business Daily, YOU Chengdu, and The media brands of 5 tens of millions of users have formed a nationally leading and regionally strong joint phalanx.

Red Star Review, Red Star Capital Bureau, Red Star WorldView, Red Star Video, Chengdu Real Estate Release, Chengdu Departure, Chengdu Big List, Chengdu Business Daily Education Release, Star Sister Help... More than 50 featured new media accounts have formed a vertical matrix of focus and local service.

Red Star News has also expanded its diversified business formats, with marketing planning companies, Yixiang Technology Company, Jingmiao Education Company, Jingcheng Famous Doctor Company and other professional institutions, comprehensively attacking event exhibitions, music cultural tourism, education and medical treatment, etc., touching all aspects of urban development and social life.

In the next three years, Red Star News will aim at news production, government communication and creative marketing, and build a modern communication organization with multi-point support and technology empowerment.

Key word one: penetration

Become a more powerful national news IP

Penetrate the mainstream circle with the mainstream narrative and become a more powerful national news IP.

In the next three years, Red Star News will continue to expand content production capacity, user base and brand energy, always adhere to the principle of innovation, focus on the center, serve the overall situation, closely follow major issues, respond to major concerns, and enhance Red Star's current political concentration and national position.

Continue to take originality as the key, use content that combines "depth, attitude and temperature" to create environment-friendly media, release a strong signal of new mainstream media inward and outward, and "influence influential people".

Keyword two: fusion

Build a powerful regionalized propagation matrix

Red Star News will join hands with Chengdu To create the "Most Influential Current Politics New Media Matrix", set up the "Chengdu Release Government Affairs Media Center", and establish a regional communication matrix with government affairs as the core and absolute advantages.

Fully integrate the strength of Chengdu Release, Micro Chengdu, Rongcheng Political Affairs, Red Star News Current Affairs Center and Regional News Department, and integrate the content creation, editorial distribution, brand promotion and operation of all government affairs new media platforms (accounts).

Key word three: perseverance

Form a content ecology of "no video, no dissemination"

At present, Red Star Video has more than 58 million users, which is the absolute big V in the video field. In 2021, Red Star News created a "crimson" video creation space, promoting video to become the most basic form of content expression, and 5G+8K has thus become the biggest logo of Red Star Video.

Red Star News has created a "Crimson" video creation space, and 5G+8K has become the biggest logo of Red Star Video

In the next three years, Red Star Video will further deepen the news live broadcast, boutique columns, IP incubation, etc., build a richer product cluster and a more complete communication link, and form a "no video, no dissemination" content ecology.

Key word four: reengineering

Recreate a powerful financial content output platform

With the "Red Star Capital Bureau" as the traction, expand the influence of Red Star in the field of finance and economics, and recreate a powerful financial content output platform. Focus on the "big finance", "big company" and "double carbon" target layout capacity, consolidate advantages, and accurately serve the industry segment. Cooperate with Internet enterprises and professional institutions to build a Red Star Financial Business Data Center, develop data analysis products, and provide reference for business decisions.

Through a series of combination punches, Red Star Capital Bureau has been upgraded from a single account to a full-form, full-matrix product cluster, and comprehensively and deeply cut into the field of big finance.

Keyword five: break the circle

Expand key accounts for international communication

Break the barriers between internal propaganda and external propaganda, find an accurate position in the country's external communication strategy, cross the mountains and seas, and more actively speak out in the overseas public opinion field.

The Red Star worldview gives you insight into the international situation

A new international communication account "Messages From China" will be newly incubated in English. The account specializes in video expression, collects domestic news materials according to the hobbies and needs of overseas audiences and fine processes them, forms a short program of 1 to 3 minutes, and presents the real China and real life through more vivid image-style clips and smaller incisions.

5 years is not short, the future is longer, Red Star set sail again!

Red Star News reporter Yu Zunsu

Edited by Zhang Li

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