"Follow Bian Fan to see the world" takes you to participate in the collision theme salon between Red Star Yaoyun e-heart service scenic spot and big V with the lens.
Sponsored by the Cyberspace Administration of the Kunming Municipal Party Committee and the Kunming Municipal Bureau of Culture and Tourism, and undertaken by the Cailong Community of Kunming Information Port, the "Red Star Shines on the Cloud - e-Heart Service. The collision of scenic spots and big V" theme activity was held in the Kunming World Expo Park Exhibition Center on the afternoon of May 15.
The theme salon was hosted by the Cyberspace Administration of the Kunming Municipal Committee of the Communist Party of China (the Municipal Internet Industry Party Committee) and the Kunming Municipal Bureau of Culture and Tourism, and undertaken by the Kunming Federation of Internet Social Organizations.
This event convened a symposium and exchange meeting between the scenic spot and the Internet V, formulated the "Scenic Internet V Service Plan Agreement" in the name of Kunming Network Federation, and signed a support plan on the spot, so that the network V can enter the scenic spot to shoot unimpeded.
Scenic spots and network big V rely on each other to launch differentiated works, and jointly hold cultural and tourism boutique activities while promoting Kunming's tourism resources.
Shan Hongxia, deputy director of the Internet Information Office of the Kunming Municipal Committee of the Communist Party of China and deputy secretary of the Party Committee of the Internet industry in Kunming, said in her speech that the tourism market is undergoing great changes in the Internet era, and it has become an inevitable trend for traditional scenic spots to embrace the Internet and accelerate the deep integration of self-media and scenic spots. Common development will further stimulate the innovative vitality of cultural tourism and the Internet, and promote the vigorous development of Kunming's tourism industry.
How to make Internet celebrity scenic spots prosperous for a long time? Jia Yunhui, a provincial-level cultural tourism expert in Yunnan, put forward a unique insight on "the promotion and marketing of Internet celebrity scenic spots under the new model of tourism development". He emphasized that the Internet celebrity scenic spot should adapt to the development of the "four hot spots and three trends" of tourism, stimulate tourists to explore the inherent charm of the scenic spot, make the tourist attraction popular through three-dimensional interactive marketing, and at the same time tap the local culture to make the Internet celebrity become popular. Xie Quan, deputy general manager of Park 1903, shared the experience of creating a cultural tourism IP of "a life called Yunnan" from the aspects of cultural inheritance, business format matching, and marketing activities, with the integration model of "new business, micro-vacation, and light cultural tourism", and strived to contribute to the output of a new image of Yunnan cultural tourism, a new IP of Yunnan cultural tourism, and a new landmark of Yunnan cultural tourism.
Guests at the event shared.
Guests at the event shared.
Guests at the event shared.
Guests at the event shared.
Guests at the event shared.
Guests at the event shared.
Representatives of Kunming Stone Forest 5A-level Scenic Spot, Expo Park, Daguanlou, Yunnan Wildlife Park, Xundian Fenglong Bay and other scenic spots, as well as cultural and tourism bloggers such as Zhang Jihong, Brilliant Kunming, and Pea Roaming also spoke, expressing their opinions and sharing their experiences and insights in the field of cultural tourism. The atmosphere was warm and the applause continued.
Representatives of scenic spots and big V representatives signed support plans.
The purpose of this event is to link the needs of scenic spots and network V, and build a platform for the deep integration and development of tourism and the Internet. Three-dimensional enhance the image of Yunnan's cultural tourism.
(Cailong Community, Bian Fan)