Recently, both the media and users in the circle are competing to drive the luxury electric car Weilai ET7, but I came to Chongqing to test drive a luxury fuel car.
ET7 is the first car of Weilai, the new force of Chinese car manufacturing, and the fuel car I test drove is also the brand's first domestic car, and this car is only supplied to the Chinese market, and a lot of research and development, design work is done by the Chinese team. This is the Lincoln Z.
The name Lincoln Z is interesting. On the one hand, it represents inheritance, and on the other hand, it represents innovation.
The Z is named after Lincoln's classic Zephyr, a model introduced by Lincoln in 1936 that pioneered streamlined body design. The launch of Zephyr influenced Lincoln's entire generation of product design and became a bellwether for the entire luxury car design.
On the Lincoln Z, on the side markings of the body, the zephyr name was also used. And the entire slip-on design also inherits Zephyr's brand DNA.
In addition to the inheritance, this is also a Lincoln's "smart new generation of cars" that reach the future with subversive and innovative thinking. The new car refreshes the new height of intelligence of Lincoln brand products, and brings a very outstanding experience in terms of technology interconnection, human-computer interaction, personalized digital assistant, advanced driver assistance, and digital experience.
How does American luxury create a sense of ceremony?
As an American luxury brand, Lincoln put a lot of effort into the sense of ceremony.
First of all, I have to talk about the lights, in order to let everyone experience the design of the Lincoln Z lights, the organizers deliberately put the test drive time in the evening.
A very prominent symbol of Lincoln's previous models was the through-line taillights. This time, for the first time, Lincoln extended the through-line light strip to the front of the car, and it has many functions. This design reminds me of the ideal ONE.
The rear part of the car is still a through-type taillight, but it is worth mentioning that this time it incorporates Lincoln's luminous letter LOGO and adopts a 3D suspension design, which is difficult to see in the previous Lincoln or the same class of models. This makes the Lincoln Z more recognizable in the traffic at night.
Lincoln Z really filled the sense of ceremony. When approaching or leaving the vehicle, there are three modes for the dynamic effect of the lights at the front and rear of the vehicle, which can be selected by the user. In addition to the effect of dynamic lighting, as long as you carry the smart car key, in the range of about 5 to 7 meters from the vehicle, Lincoln is also equipped with the largest 1.8 meters welcome light blanket in Lincoln's history.
For Generation Z young people, the sense of ceremony is still quite important, and it is also a means of socializing.
In addition to the welcome light and the huge welcome blanket. The concealed door handle pops out of the door. It is the first of its class to feature a concealed door handle.
Open the door to hear the Symphony Notes tailored to Lincoln by the Detroit Symphony Orchestra, while watching stunning start-up animations and welcoming owners. At the same time, seat positions, mood lights, and more will automatically revert to your personal settings, filling the mood.
How to give life to the big screen?
The most eye-catching thing to enter the car is a large screen that runs through the entire car from the main driver to the co-driver, which is a 1.1-meter long screen composed of a 12-inch LCD instrument and a 27-inch through-view panoramic screen. And the resolution is said to have reached the 4k level. That's higher resolution than my home TV.
Although this large screen appeared on Lincoln models for the first time, it is not unfamiliar to friends who are familiar with Ford. The Ford EVOS also has the same 1.1-meter-long penetrating large screen.
Obviously, Lincoln needed to think about how to present more rituals, how to give some life to the screen, and more importantly, how to be more advanced than Ford in terms of human-computer interaction.
Interaction designers from Ford ECDX have created a new Lincoln Nebula human-computer interface. The vast galaxy gives the designer unlimited inspiration, and the mystery, depth and variety of the universe and interstellar are perfectly interpreted on the through-channel panoramic screen, making it feel like having a flexible life, creating an unparalleled visual enjoyment and interactive experience.
The tachometer and tachometer aperture under the three driving modes (Sport, Standard, Energy Saving) are like planetary belts around the solar system, and the vehicle icon after turning on the adaptive cruise is like a spacecraft swimming in the galaxy, intuitive and easy to use, beautiful.
The Lincoln Nebulas human-computer interaction interface adopts the first card-type (Dashcard) intelligent interaction design created in the luxury brand, which presents the commonly used car machine functions in the form of cards, and can customize the interface according to personal preferences, and infinitely wonderfully flow fingertips in each slide.
In addition, the through-line panoramic screen also gives Lincoln Z a richer way of operating experience. The through-view panoramic screen can realize a variety of intelligent operation modes of full-screen, collaboration, and split screen (Solo/Co-pilot/Individual), one finger operation can be clicked and swiped, two-finger operation can realize the map function zoom freely, three-finger swipe can realize interconnection between screens, and five fingers can be folded back to the main interface. For example, after setting up the navigation, through the three-finger swipe, you can easily switch the display content of the central control and the front screen of the co-driver in the split-screen state, just like the touch magic smart gesture operation to instantly open up the interconnection between the screen and the screen, the main driver and the co-driver.
The overall experience is still quite convenient. For Generation Z users who are accustomed to digital products, this operation is not unfamiliar and can be quickly started.
Lincoln Z equipped with the fourth generation of Lincoln SYNC + Intelligent Travel interconnection system, do not have to pay too much attention, the underlying system is also Ford and local technology companies jointly created SYNC +2.0, under the blessing of Lincoln Nebula, the experience and functions are further upgraded.
The new Lincoln Z is also equipped with the advanced Co-Pilot 360TM 2.0 Intelligent Driver Assistance System, which enables L2+ level intelligent driver assistance. During the test drive, after the active driving assistance function is turned on in a specific section of the road, the vehicle reacts relatively calmly when dealing with the congestion vehicle, and can slow down in time to maintain a safe distance. But objectively speaking, in the assisted driving system dominated by new forces, Lincoln's system is still slightly simpler.
However, Lincoln can offer a 6-month experience package for intelligent driver assistance systems for free. So in the end, whether to spend more than 10,000 or 20,000 plus assisted driving bags, users can make the choice of tasting first and buying later.
Write at the end:
On March 12, lincoln Z was officially launched. The pricing price of 25.28-34.08 million yuan shows us Lincoln's determination to break the pattern in the luxury car market. After all, in the luxury car market, in general, sedan sales are greater than SUVs.
At the same time, this is also an important model that Lincoln is determined to develop deeply in the Chinese market. Combining the needs of many young Chinese users and localization of R&D design.
As a luxury brand with rapid sales in recent years, Lincoln Z will bring a new wave of growth to this brand. For consumers, the Lincoln Z is definitely a good choice. Aggressive pricing strategies, iconic designs and interactions, and a more superior smart experience all make this car glamorous.