On March 12, the new Lincoln Z, a "smart new generation car" tailored for young customer groups, was launched with a high-profile future-oriented super aura, priced at 252,800-340,800 yuan.
As Lincoln's first Chinese "smart" car, the listing of the new Lincoln Z not only further enriches Lincoln's domestic model matrix, but also demonstrates Lincoln's confidence in the prospects of China's luxury car market. The new Lincoln Z meets the product strength and customer experience of young people's ultimate imagination of the future, strengthens the brand rejuvenation proposition, and once again interprets the rich connotation of "luxury has its own way".
The new Lincoln Z will be available in seven models at the manufacturer's suggested retail price:
2022 coincides with the 100th anniversary of the Lincoln brand, and the new Lincoln Z is the first masterpiece of Lincoln's "new century". The theme of the conference was "Z is right", which kicked off with the Lincoln Z concept blockbuster. Through the creative interpretation of science fiction, the blockbuster shows the story of the young generation of "digital natives" who dare to chase emotional resonance and create beautiful moments, and profoundly shows the social attributes of young people who are "always online and sharing at any time". “
Over the past century, Lincoln has created shining moments for countless car owners, and the listing of the new Lincoln Z also marks lincoln's official opening of the next new chapter, embracing more possibilities in the future. Joy Falotico, President of Lincoln Worldwide, sent a "cloud" blessing to the launch of the new Lincoln Z, saying: "Only a few brands can cross the river of history to celebrate the centenary, and on this occasion we look back on the history of Lincoln's outstanding contributions in product design, technology and even popular culture. Our localization and car product strategy in the Chinese market will better meet the diversified product needs of Chinese consumers and demonstrate Lincoln's commitment to the Chinese market. ”
The new Lincoln Z not only sets a benchmark for appearance with a highly creative design, but also redefines the future experience scene of "wisdom" with intelligent technology that breaks through imagination, which is undoubtedly the most breakthrough product of Lincoln. After The announcement of the price of the new car, Ms. Mao Jingbo, President of Lincoln China, triggered a barrage of screen brushing and warm interaction, "The new Lincoln Z is for the young customer group, it perfectly interprets the American luxury design DNA, has a super high value, breakthrough in the imagination of intelligent technology and full sense of ceremony, condenses global wisdom, and has More China's 'wisdom' to create hard-core strength of the 'trump card plus', tailor-made for young Chinese groups, to meet all expectations of Dream Car." ”
Good looking, Z is right
At the press conference, Lincoln Design Director Kemal Curic shared the design concept of Lincoln Z for the audience in the new Lincoln Z blockbuster, "As you can see on this product, it shows the expression of youth and self-confidence in Lincoln's design DNA, and witnesses the Lincoln design team's unremitting pursuit of perfection and innovation, and comprehensively meets the continuous improvement needs and expectations of a new generation of young customers." ”
Lincoln Z's futuristic appearance, the appearance is the focus, with eye-catching visual tension, presenting a beautiful, era-ahead design language. This is also the first time lincoln has launched a "double design" style for the same model in the Chinese market - the new Lincoln Z i enjoy and the new Lincoln Z i cool. The new car highlights its own style with Lincoln's latest aesthetic design, interprets the LINCOLN brand design DNA through young, confident and passionate expression, and becomes the future design vane of the Lincoln brand.
The new Lincoln Z's eye-catching front face design takes the car's appearance to a whole new level. The two design models each have a unique and larger Size Lincoln Star Flare front grille, which is highly recognizable, like a Galaxy radiant dotting the vehicle's mid-mesh, highlighting the unique trend and fashion, so that the whole vehicle shows a super-personal appearance. Lincoln's signature through-the-wall light strip design is integrated into the design of the new front face, and the smooth "through-the-horizon light strip" extends into the light chambers on both sides, making the front face of the car wider, and with the glowing Lincoln star, the sparkle is unforgettable. Echoing the front of the car, the "through taillights" adopt a new 3D suspension design, with the unique Super Red super red light effect of the same level, so that the light of future technology will accompany it all the way.
The dynamic posture of the new Lincoln Z is equally eye-catching. The new car 4982mm*1865mm*1485mm of length, width and height is comparable to that of a medium and large sedan, creating a slender and elegant posture. The integrated side logo blends perfectly with the sensor-concealed door handles to echo the sharp side waistline, and the rear of the car with a lateral extension design is more three-dimensional. The new Lincoln Z i enjoys a two-tone side logo that is unique, while the Lincoln Z i Cool features a bright black and matte gray design for a more personal touch. The sloping C-pillar slowly extends backwards to the rear, giving the Lincoln Z a dynamic coupe that dives forward.
Fun, Z is right
The dazzling panoramic screens of science fiction movies often make us indulge in endless fantasies about the future of technology. Now the new Lincoln Z brings beautiful fantasies to the real world. The 12.3-inch + 27-inch oversized through-view screen captures every "player" in the new Lincoln Z car with infinite excitement. With an astonishing length of 1.1 meters, the through-channel panoramic screen not only supports high-definition resolution and multi-touch, but also realizes full or independent split-screen content display, so that the driver and co-pilot passengers seem to be integrated into the "parallel universe" at the same time. The main passenger can also freely switch the screen display content according to the needs, so that the passengers have more participation in the road, and can enjoy an equal and ultimate interconnected experience in every journey of "deep space".
The brilliant starry sky gave the Lincoln designers unlimited inspiration, moving the vast nebula through the "time and space tunnel" to the new Lincoln Z car, perfectly interpreting the mystery, depth and variety of the universe's interstellar stars on the through-channel panoramic screen, creating a new Lincoln Nebula human-computer interactive interface, making it feel like having a flexible life, creating an unparalleled visual enjoyment and interactive experience. Under the blessing of lincoln nebula, the functions of the through-channel panoramic screen present a brilliant nebula-like exquisite dynamic effect with different forms of starry sky elements.
In the "stars" of the Lincoln Nebula, there is a round of "smart" bright moon. In Eastern culture, the moon has a special status, and countless legends and stories and traditional festivals are related to the moon. On the new Lincoln Z, American luxury and oriental culture are innovatively integrated and interpreted through a new intelligent digital assistant, complementing the starry sky elements of the Lincoln Nebula, presenting a beautiful oriental aesthetic. Intelligent digital assistants have powerful intelligent AI voice interaction capabilities that enable natural semantic recognition, making daily communication intimate and fun. When communicating with different semantic vertical information with intelligent digital assistants, it will take different forms, for example, when you want to listen to music, it can change into dynamic notes; when you need to navigate, it can become an extended road. You can even customize the name of the smart digital assistant to achieve personalized voice wake-up. With the blessing of intelligent digital assistants, the new Lincoln Z is not only a simple means of transportation, but also a "good partner" who understands you.
In addition, the Lincoln Nebula human-computer interaction interface also adopts the first dashcard intelligent interaction design in the luxury brand, which presents the commonly used car machine functions in the form of cards, and can customize the interface according to personal preferences, and infinitely wonderfully flow fingertips in each slide. The through-channel panoramic screen can also realize a full-screen, collaborative, split-screen (Solo/Co-pilot/Individual) a variety of intelligent operation modes, one finger operation can click and slide, two-finger operation can achieve map function zoom freely, three-finger swipe can realize the interconnection between the screens, five fingers converge back to the main interface, and use smart hand gesture operation to open up the interconnection between the screen and the screen, the main driver and the co-driver.
Good to open, Z is right
In addition to a fun-filled intelligent interactive experience, the new Lincoln Z also uses cutting-edge intelligent technology to make every journey convenient and safe. The new car is equipped with the Lincoln Co-Pilot 360 2.0 Intelligent Driver Assistance System, which has a new Lincoln ActiveGlide Active Driver Assistance feature that enables L2+ level intelligent driver assistance. After entering a specific section of the road, the vehicle will actively prompt the driver to open this function, under the premise of ensuring that the driver looks at the road ahead, stabilize the car and keep the vehicle in the middle of the lane, which can greatly reduce the burden on the driver and make the journey more relaxed and comfortable. The iACC intelligent adaptive cruise can realize Stop & Go automatic follow-up, LCA lane center assist, traffic sign recognition with TSR, intelligent speed limit assist and other functions; PCA anti-collision assist system has AEB active emergency braking, FCW forward collision warning, ESA emergency avoidance assistance function, and added left steering collision warning to escort travel. In addition, the fourth-generation Lincoln SYNC+ Intelligent Travel Interconnection System equipped with vehicle-road coordination functions equipped with front traffic signal information, green light prompt, green wave guidance, red light warning, forward traffic signs and other information is carried out to further ensure the safety of drivers and occupants and enhance the travel experience.
In addition, the new Lincoln Z inherits the lincoln brand's as strong power as ever, the whole series is equipped with a 2.0T high-power engine as standard, with an efficient 8-speed automatic transmission, which can burst out the surging power of 246 horsepower and 376 Nm maximum torque, the acceleration time of 0-100 km / h is only 6.8 seconds, the acceleration experience is also extremely smooth, with three immersive driving modes, deducing the joy of handling and the driving enjoyment of the clouds. An efficient powertrain also guarantees excellent fuel economy.
Heartbeat, Z is right
For the new generation of people who pay attention to quality and are keen on appearance, a sense of ceremony is a necessity in their daily lives. They look forward to demonstrating their current philosophy through a highly ritualistic lifestyle. The new Lincoln Z seems to be a pioneer car that shuttles from the future to the modern, with a very ceremonial luxury experience, becoming the most understanding and intimate "social king" around you.
When the owner approaches the new Lincoln Z, the Lincoln Star is like a star in the sky, breaking through the black silence with a bright light, announcing the official opening of the feast of light and shadow presented by Lincoln Z's Embrace & Farewell. In addition to the smooth "through-horizon light strip" and the flowing clouds running through the front grille of the starburst, there is also the largest 1.8-meter welcome light blanket in Lincoln's history on both sides of the body, Lincoln Z i cool uses the light blanket to outline the outline of the body, and Lincoln Z i enjoys the elegance with the dot matrix star flare pattern. At the rear of the car, Lincoln's iconic "through taillights" can "summon" 3 different taillight welcome animation effects at will, making every journey begin with a sense of ceremony.
Once in the cockpit, the through-view screen and 128-color dynamic mood light will work together to present a dream show. The atmosphere light can not only achieve "infinite color grading", but also achieve "dream linkage" with the 13-speaker Level advanced sound system, creating a unique music rhythm mode of the same level and injecting autonomous life into the interior space.
The new Lincoln Z also brings "dreamy moments" with smart technology. The new Lincoln Z pioneered the time and space secret message function, deciphering the time code, reprinting space information, you can customize the secret message content on the through-channel panoramic screen, select a specific moment in the future to pop up intelligently, create unforgettable surprises and good memories for the co-pilot passengers, and bring an unparalleled sense of surprise ceremony to each commemorative day. The Lincoln fragrance system injects a sci-fi "fifth element" into the new Lincoln Z cockpit. Including the four modes of haiyu love, romantic illusion, cosmic starry sky, and tea rhyme nature, the comfortable atmosphere function creates a personal space away from the hustle and bustle, and instantly pulls back the full grid "combat effectiveness". In the future, the comfort atmosphere function can also be "refreshed" more modes through OTA. In addition, the new Lincoln Z has added a unique "personal time" and "guest mode" amphibious mode to meet the diverse needs of customers.
Surprise, Z is right
This time, the Lincoln brand also brings a wealth of car owners' rights to the new Lincoln Z customers. Owners who purchase the new Lincoln Z will receive a 6-month "Smart Driver Assistance Package" and will also enjoy a 5-year/140,000-kilometer original warranty, and Lincoln is the first luxury brand to launch these two owner rights for fuel models. In addition, car owners will also enjoy a series of customer rights such as 30,000 car owner points on the Lincoln Way App and 0 down payment car purchase financial benefits, and enjoy the American luxury experience.
At the same time, the Lincoln brand opens up online and offline, bringing customers an immersive new way to open: focusing on digital marketing and fan incubation, creating an exclusive Club Z community, building a "social tribe" for young groups, encouraging real-time sharing and content co-creation, so far more than 40,000 registered users; in Lincoln Center, in addition to enjoying the intimate services brought by "Lincoln Way", you can explore the "social home" belonging to young groups. Here, you can not only communicate with Classmate Z, but also find like-minded friends. Let the fun stories happen here, and the interesting souls meet here.
Mr. Chen Anning, President and CEO of Ford China, who incarnated as the "UP Lord" at the press conference, also looks forward to more young people to feel the infinite charm of Lincoln Z together: "Lincoln Z, like the current Chinese young group, the future is unlimited, but also beyond imagination!" The future, not only this moment, not only the metacosm, Z is right. ”
(Xinmin Network publishes this article for the purpose of transmitting automobile information, which does not represent the views of this website)